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Online promotion of wine products is a new but indispensable approach in all promotional activities initiated by companies and producers of wine, whereas there is a need for a greater focus on this specific market, not separated from the real one, but a new component, increasingly prevalent. The new market, where demand is getting bigger in our country and where consumers are becoming more and more faithful to this type of promotion, is the online environment, which generated, as a response from manufacturers and distributors in almost all food industry areas, online marketing. Promoting in the virtual environment follows the same stages of development as any promoting strategy from other environments of intersection with customers: initial research, market segmentation, setting goals, market positioning, marketing mix, implementation of the promotional campaign itself and the implementation and post implementation control. The key features of wine products online promoting is interactivity and socialization. Internet communication occurs in two directions, unlike traditional marketing, which is unidirectional. The other characteristic of virtual promo-tional methods - socialization characterizes the future of cyberspace. The research purpose is not to separate the new form of promotion of other forms of nonvirtual marketing activities, but to emphasize that online marketing is the component that should not be missing from any promotional cam-paign launched by a company. The research was based on information provided by the S.C. Cotnari S.A. Department of Marketing. In order to determine the characteristics of online communication and modern promoting trends, we analyzed the website and social media accounts of this wine producer, as well as news portals and blogs. Questionnaires were applied on a sample of 133 consumers, to analyze the impact on their use of online marketing. The studied sample consisted of consumers of wine and, most of them, Internet users, from urban or rural areas. Each questionnaire contained 16 questions, with a total of 63 variables, and aimed to compare the behavior of respondents towards online promotion activity of S.C. Cotnari S.A., Iaşi county. [ABSTRACT FROM AUTHOR]

The purpose of this study aims to make a model in Excel program for calculating the financial performance of an investment project with environmental impact. Thus, it will be determined the financial support and long-term sustainability, financial performance indicators and the reasons for requested the amount of grant assistance. Financial analysis will involve the following steps: estimate project revenues and costs and their implications in terms of cash flow; determine the funding gap for the selected option and subsequently calculate the eligible expenditure that can be financed from grants; defining the system of financing the project and its financial profitability: this is achieved by considering the level of funding that can be obtained, and any other funding sources (national sources, bonds, loans); checking the projected cash flow to ensure the proper functioning of the project; fulfilment of the investment obligations: a project is financially sustainable when it is no risk of running out of cash in the future. An important element is planning cash inflows and outflows. The analysis will demonstrate the ability to cover payments each year by funding sources for the entire reference period of the project. Sustainability occurs if the cumulative net cash flow is positive for all considered years. [ABSTRACT FROM AUTHOR]

S.A. Agroind Berezeni, Vaslui County was established under the Low nr. 36/1991, according with the Court decision No. 2 from 04.11.1991. Administrative, the company is from Berezeni Commune located just 5 km from the river Prut, border with Moldova Republic. It was the first agricultural unit from Vaslui County with private capital (4.3 billion lei) and second in Moldova, with the activity object: crop production, animal husbandry, processing and capitalization of agro-zootechnical products. Based on a good management, the main goal of the company was to design a production structures unit that meet the requirements of market economy, aiming to exploit the agricultural potential of the area, both by developing vegetable farms, and those of breeding, putting emphasis on cattle and sheep for milk and meat. S.A. Agroind Berezeni belonging to the Association of Cattle Breeders Association Birlad and Husi Eastern Group Association, which unites over 50 companies in the agriculture of the county of Vaslui. The unit has a total of 686 associates and has an agricultural area of 3727 hectares, of which arable land 3250. Trie strategy of development and efficiency of the unit was based on the integration process, by increasing investment both from own sources and from other sources (loans and attracting European funding by projects), so that currently, is technical and material developed and modernized, appearing new sectors such as: irrigation sector, processing sector for wheat and corn (corn and wheat mill, bakery), milk processing sector, drying and storing grain sector, dairy sector farm and mechanization modernization, etc. Based on this case study, the authors have proposed to highlight the development opportunities and improvement of agricultural units, based on practice an advanced management and marketing, leading to performance and efficiency. [ABSTRACT FROM AUTHOR]

Many Romanian companies in the agriculural and food sector have to face the problem of choosing the most appropriate methods and techniques to promote their products, in the context of stiff market competition. The first step in accomplishing this goal is a market study that reveals the consumers characteristics and their prefferences regarding food products, as well as their buying habits. The purpose of this paper is studying the actual state of the meat products market, which will prove to be useful for improving the advertising methods and techniques used on the Romanian market, as well as identifying new ways to promote food products in order to create a competitive advantage on a market which is almost saturated. The paper aims to identify the exact variables to be considered when conducting an advertising plan, based on the consumers' behaviour regarding meat products. [ABSTRACT FROM AUTHOR]

The economic efficiency is a concern of researchers in agricultural economics, and also of consumers who wish to be informed about all stages and processes from raw material to finished product that are found on store shelves. At present, the agro-alimentary integration of firms in Romania is absolutely necessary in order to enter on the European market with competitive products. Therefore, the chain study involves the analysis of fundamental issues, namely: • identify the main stages (raw material production, transport, storage, inventory system, processing and products trade); • review the mechanisms that occur between them.To identify the main problems occurring in the chain "meat and meat products" as well as implement the opportunities offered by external environment, the authors conducted a SWOT analysis. Based on the conclusions drawn from the SWOT analysis, the authors propose a flow of organizational structure, able to respond to consumer demand and ensure the increase of competitiveness on a rapidly changing and relatively saturated market. [ABSTRACT FROM AUTHOR]