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The peculiarities of the decoration of gravure imprints on cardboard using fluorescent inks are considered. The influence of the number of fluorescent impurities added to gravure printing ink on the optical indicators of printed image quality, particularly optical density, and gloss, is investigated. Increasing the number of fluorescent impurities added to the ink from 10 to 30% helps to increase the gloss on imprints from 2 to 15 units. Conducted thermogravimetric studies show the resistance of fluorescent imprints to the influence of temperatures during drying in the printing process. The topography of the surface of the substrates and its influence on the quality of imprints is studied. Conducted electron microscopic studies of imprints obtained with inks with different amounts of fluorescent impurities show their uniform distribution on the surface of the substrate. Studies of the fluorescence spectra of the ink and the imprints formed by it confirm the phenomenon of an increase in the intensity of the glow of printed images. The studies confirm the well-known influence of substrate roughness on the smoothness of gravure imprints. It is established that the absence of significant macro irregularities on the surface of Koppargloss FBB cardboard is due to the presence of two coating layers. Analysis of the surface profiles of FBB cardboard shows that its roughness parameter (Ra = 0.424 μm) is three times smaller compared to Incada Silk C GC1 cardboard (the roughness parameter Ra = 1.28 μm), with a single-layer coating. Such a pattern is also preserved on the imprints, which is reflected in their quality accordingly. Studies show that for imprints on GC1 cardboard, the average ΔE value is 2.23, for imprints on FBB cardboard, the average ΔE value is 3.71, which is due to the presence of double coating. The factors that can influence the process of fluorescence of printed images are outlined. The technological characteristics of inks for gravure printing on packaging are described. [ABSTRACT FROM AUTHOR]