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Consumer segmentation is very relevant in the design of wine marketing strategies. Previous studies showed that there is a relationship between the consumption situation and the willingness to pay for a bottle of wine. In this sense, the consumption situation is considered a segmentation variable. However, price sensitivity in relation to the consumption occasion was not measured. In this paper, we propose four measures of price sensitivity to the consumption occasion. We illustrate how to compute them and discuss their advantages and limitations. One of the measures only discriminates consumers that are sensitive to the consumption occasion from those who are not. In turn, the other measures are more informative and make it possible to distinguish between different degrees of sensitivity. The proposed measures can be used to classify consumers and further improve the knowledge of wine marketeers and decision makers in the wine industry about them. [ABSTRACT FROM AUTHOR]

The article explores the role of eco-marketing in shaping competitive strategies within the energy sector, highlighting its impact on pricing, sales, and operational costs. Topics discussed include the integration of eco-marketing into business strategies, its effects on competitive advantage, and its influence on sustainable practices in energy companies.

The existing body of literature indicates a growing interest in research pertaining to the influence of artificial intelligence (AI) on marketing strategies, processes, and practices. However, further studies are required to fully unravel its complete potential and the implications it holds for practical application. The aim of this special issue on "The Next 'Deep' Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach" is to explore the next frontiers and delve into the various facets of AI-driven marketing, shedding light on cutting-edge research and practical insights that can shape the future of the field. It also focuses on novel ways of using AI techniques to derive innovative insights that can streamline marketing processes and make businesses more effective. The papers herein contribute not only to the advancement of knowledge and understanding surrounding the utilisation of AI in marketing but also play a crucial role in establishing a renewed and revitalised research agenda. [ABSTRACT FROM AUTHOR]

Copyright of Economía, Sociedad y Territorio is the property of El Colegio Mexiquense and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Retail is one of the sectors that Metaverse will strongly implicate. Given the hypothetical convergence of physical and the Metaverse shopping experiences, retailers in grocery segment must identify and forecast opportunities and emerging challenges to achieve a competitive advantage with appropriate marketing strategies. By anchoring in the brick-and-mortar context, the present paper discusses the sources of competitive advantage for grocery segment retailers in the Metaverse, highlighting differences and similarities with the traditional retail context. Moreover, following a marketing perspective, a research agenda is presented, looking at the retail sources of competitive advantage in the Metaverse. [ABSTRACT FROM AUTHOR]

This study investigates the impact of Sephora's femvertising brand campaign on consumer perceptions in the beauty industry, with a specific focus on brand image, the effectiveness of femvertising advertisements, and potential influences on future cosmetic brand choices. Semistructured in-depth interviews were conducted with 18 participants in Türkiye, and thematic analysis revealed significant insights. The findings highlight Sephora's significant influence on participants' understanding and engagement with the brand. Participants recognized Sephora as a well-known brand, attributing it to effective marketing efforts, collaborations with influencers, and a strong social media presence. The study also revealed diverse perceptions and preferences regarding beauty standards and product usage. Participants acknowledged Sephora's unique qualities, such as premium products and a pleasant in-store experience, while price was mentioned as a limiting factor. Notably, the specific Sephora ad, "the unlimited power of beauty," resonated strongly with participants, emphasizing self-acceptance, inclusivity, and brand activism. Overall, the study underscores the importance of brand awareness, strategic marketing, inclusivity, and empowering messages in shaping consumer perceptions, fostering brand activism, and influencing future brand choices within the competitive beauty industry. These findings contribute to a better understanding of the role of femvertising in consumer behavior and provide valuable insights for marketers and practitioners in the beauty industry. [ABSTRACT FROM AUTHOR]

This systematic review meticulously explores the transformative impact of digital technologies on the grid planning, grid operations, and energy market dynamics of power distribution grids. Utilizing a robust methodological framework, over 54,000 scholarly articles were analyzed to investigate the integration and effects of artificial intelligence, machine learning, optimization, the Internet of Things, and advanced metering infrastructure within these key subsections. The literature was categorized to show how these technologies contribute specifically to grid planning, operation, and market mechanisms. It was found that digitalization significantly enhances grid planning through improved forecasting accuracy and robust infrastructure design. In operations, these technologies enable real-time management and advanced fault detection, thereby enhancing reliability and operational efficiency. Moreover, in the market domain, they support more efficient energy trading and help in achieving regulatory compliance, thus fostering transparent and competitive markets. However, challenges such as data complexity and system integration are identified as critical hurdles that must be overcome to fully harness the potential of smart grid technologies. This review not only highlights the comprehensive benefits but also maps out the interdependencies among the planning, operation, and market strategies, underlining the critical role of digital technologies in advancing sustainable and resilient energy systems. [ABSTRACT FROM AUTHOR]

The "Innovating the Use of Labour Market Intelligence within European Universities" (LMI-EUniv) project, set within the Erasmus+ programme's Key Action 2, represents a pioneering effort to harness Labour Market Intelligence (LMI) for enhancing the alignment between higher education offerings and labour market demands across Europe. This initiative, led by a consortium including the West University of Timisoara, University of Milano-Bicocca, University of Tallinn, Prospektiker, and the Luxembourg Institute of Socio-Economic Research, aimed to explore the current utilisation of labour market information and intelligence by European universities in planning and delivering their educational provisions. With a focus on fostering the congruence of educational supply with labour market demand through innovative learning and teaching methodologies, the project sought to empower Higher Education Institutions (HEIs) with the skills and competencies necessary to meet these challenges. By mapping essential LMI sources at a national level, examining the use of LMI across European HEIs, and developing a comprehensive training course and an online Labour Market Intelligence Hub, this project aspired to create an indispensable reference for HEIs. This article synthesises the project's key findings, underscoring the critical role of labour market intelligence in adapting academic curricula to meet specific labour market needs, thereby contributing to the broader discourse on the integration of LMI in higher education and its implications for curriculum development, graduate employability, and the overarching alignment between education and labour market expectations. [ABSTRACT FROM AUTHOR]

In the current era of intense rivalry, organizations must develop effective marketing strategies to differentiate themselves and raise awareness about their products or services. The effective execution of optimal marketing mix strategies possesses the capability to augment brand equity as well as establish a formidable competitive position. Unfortunately, the implications of 4Ps marketing mix strategies on the profitability of petroleum businesses (especially automotive fuels and autogas, or LPG) in Afghanistan have received little attention and have not been adequately investigated. The current study sought to determine the effectiveness of 4Ps marketing mix strategies and their relationship to increasing the petroleum company's profitability in Afghanistan. A case study approach was used to evaluate the marketing mix strategies applied by Zhakfar Petroleum, operated by the company Zhakfar Logistics and Services Ltd. Primary and secondary data was collected via personal interviews with the CEO, branch managers, finance managers, and the website of the company. Content analysis was used to evaluate the data obtained from both the survey and the sales data of the company. The research suggested that the company employed various marketing strategies related to "Product", "Price", "Place", and "Promotion", which demonstrated a significant growth rate of 34.51% during three months of marketing campaigns. [ABSTRACT FROM AUTHOR]

Nappi, fermented shrimp, is a traditional diet that is widely consumed by the ethnic communities of Southeast Asian countries, especially in Bangladesh. The present study was carried out to determine the proximate composition of Nappi collected from two different places, i.e., the Moheshkhali and Chaufaldandi areas of Cox's Bazar district, Bangladesh. Traditional methods were used to prepare Nappi, and the standard procedure was followed to determine the proximate composition. The proximate composition of Nappi varied from place to place depending on the raw materials, preparation techniques, and surrounding conditions of the formulation places. Associated statistical analysis was conducted by r-programming (version 4.2.3). Proximate composition includes moisture, protein, ash, fat, and carbohydrate contents, amounting to 37.66 ± 1.51%, 34.34 ± 0.68%, 17.49 ± 0.46%, 8.53 ± 0.45%, and 1.39 ± 0.10%, respectively, for the Moheshkhali sample and 35.44 ± 1.37%, 37.23 ± 1.78%, 18.46 ± 0.59%, 6.00 ± 0.40%, and 2.66 ± 0.21%, respectively, for the Chaufaldandi sample. The study showed that moisture and fat content were significantly higher (ANOVA, p < 0.05) in the Moheshkhali sample. In contrast, protein, carbohydrate, and ash content were substantially higher (ANOVA, p < 0.05) in the Chaufaldandi sample. Nappi's marketing strategy, supply channel, and value chain were also analyzed. The study's findings revealed that the quality of Nappi relied on fresh raw materials, the hygienic condition of the processing places, and suitable techniques. Moreover, good-quality Nappi has a significant market demand among the local ethnic communities in Bangladesh and the ethnic communities living abroad. So, it is recommended that interventions be provided on proper preparation techniques and marketing channels for Nappi. [ABSTRACT FROM AUTHOR]

Accurately estimating consumers' willingness-to-pay (WTP) is crucial to product design, pricing decisions, and the design of competitive marketing strategies. However, traditional self-report measures of WTP are susceptible to many reporting biases, including tactical responding or an inability to make accurate estimates. Importantly, appraisals also occur automatically (i.e., in the absence of substantial time, intention, awareness, and/or substantial cognitive resources) and implicit measures used to capture automatic appraisals are less susceptible to the sort of reporting biases that self-report measures can be affected by. However, the only existing implicit measure for assessing automatic price appraisals (the Task Rule Congruency paradigm, 'TRC') is impractical because of the large number of trials and time it requires. Accordingly, here we introduce the Implicit Attribute Classification Task (IMPACT), test its effectiveness for the measurement of automatic price appraisals (Study 1), and directly compare its effectiveness and utility with that of the TRC (Study 2). We find that the IMPACT is an efficient measure of automatic price appraisals, that it produces considerably larger effects compared to the TRC, and that it does so while substantially shortening the procedure. We also discuss how the IMPACT scores can be used to derive an implicit measure of willingness to pay. Our findings make a substantial contribution to both research and practice by providing an effective tool that facilitates, for the first time, an efficient exploration of implicit WTP. [ABSTRACT FROM AUTHOR]

The study aimed to assess the digital leadership strategies, methods, and technological emphasis that contribute to IKEA's successes in its digital leadership journey. The study utilized a qualitative case study methodology, drawing upon published sources such as recorded interviews, documentaries, retail and consumer industry observations, and relevant literature on IKEA and the retail and consumer business. Findings demonstrate several strategic orientations, philosophies, and tactics employed by IKEA to achieve digital leadership excellence. A comparative analysis of digital leadership between IKEA and some global R&C businesses reveals IKEA's strategic uniqueness in digitalization. The research concludes by proposing a process model that identifies several factors, including networking, customer understanding, marketing strategies, talented HR specialists, and smart technologies for operations. By applying change management theories, manufacturing theories, and innovation theories, these factors can potentially contribute to achieving success in digital leadership. The study tries to triangulate digital leadership strategies, management thoughts, and R&C business operations. [ABSTRACT FROM AUTHOR]

Understanding how the different components of mobile marketing influence consumer decisions can guide companies in developing more effective marketing strategies that lead to improved business outcomes. The complexity of consumer behavior and mobile marketing requires a rigorous and creative approach that combines theory with practice, analysis with synthesis, and data with interpretation. By gaining a deeper understanding of consumer behavior and the impact of mobile marketing, we can help shape a future in which technology and marketing are used in ways that benefit all stakeholders. We live in a technology-dominated era where mobile devices have become part of our everyday lives. In this digital cumulus, consumer behavior has undergone radical transformations, and understanding these changes is essential for any company that wants to remain competitive. Mobile marketing, in particular, has become an indispensable communication channel capable of reaching consumers in various, personalized and direct ways. Therefore, the study of the impact of these strategies on consumer behavior is not only relevant, but also necessary to successfully delve into the different situations and factors of the contemporary market. This research aims to develop and contribute to existing insights in the field by applying advanced analytical methods, such as SEM-PLS, to model and understand the complex relationships between mobile marketing and consumer behavior. [ABSTRACT FROM AUTHOR]

The green marketing strategy aims to incorporate eco-friendly practices across all marketing activities to minimize environmental harm and simultaneously accomplish organizational objectives. The purpose of this study endeavor is to investigate the various elements that impact the execution of green marketing strategies. To commence this investigation, a comprehensive review of a total of 84 scholarly articles published between the years 2018 and 2024 was diligently carried out. The data gleaned from these articles was subsequently analyzed and categorized utilizing the advanced MAXQDA software 18. Consequently, a total of 5 overarching categories of factors that play a pivotal role in influencing the implementation of green marketing strategies were identified: economic and political factors, competitive factors, organizational factors, governmental factors, social awareness, and environmental factors. The findings of this scholarly inquiry hold significant implications as they can offer a structured framework for recognizing and effectively managing the factors that impact the implementation of green marketing strategies, thereby aiding businesses in the successful execution of these strategies. [ABSTRACT FROM AUTHOR]

Copyright of E-balonmano.com: Journal of Sports Science / Revista de Ciencias del Deporte is the property of Federacion Extremena de Balonmano and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The purpose of this article is to substantiate the key determinants of the external environment, which significantly affect the formation and financing of modern marketing strategies in the field of information technology. The study analyzes the system of financing marketing strategies in the field of information technology in Ukraine. According to the results of the literature review, the synergistic effect of the influence of determinants on the policy of formation and financing of marketing strategies in the field of information technology is identified. For this purpose, the method of economic analysis was used to assess the strength of the relationship between different determinants, the synergetic method, which revealed a possible group effect on the formation and financing of marketing strategies. In addition, the method of multiple regression analysis was used to reflect the influence of factors on the level of financing of marketing strategies in the field of information technology. The innovativeness of the obtained results is disclosed through the developed scientific approach to assessing the relationship of certain determinants in the field of formation and financing of modern marketing strategies in the field of information technology by identifying the common effect of influence. The results of the study substantiate the fact that martial law has a negative impact on the formation and financing of modern marketing strategies in the field of information technology. The results of the calculations showed that the development of information technology is explained by significant changes in the external environment. The study has limitations in the form of taking into account only the field of information technology and not taking into account other factors that also indirectly have an impact. Prospects for further research will be aimed at studying the determinants of the post-war period. [ABSTRACT FROM AUTHOR]

Contemporary trade companies operate within a multifaceted and rapidly changing environment that is shaped by both exogenous and endogenous factors, where digital marketing technologies play a special role. The purpose of the article is to identify the connection between digital marketing technologies and retail business sales regarding their use in marketing budget effectiveness. The study utilized the method of econometric analysis (regression analysis, analysis of descriptive statistics) as well as the method of social network analysis. Regression analysis showed the importance of investment in advertising and customization of marketing campaigns due to the cuttingedge technologies. Factors such as advertising budget, the number of posts, likes, and comments on social networks have a significant impact on sales. Based on the model's findings, every extra dollar allocated towards advertising amplifies sales by 0.0497 units, indicating the importance of investment in advertising campaigns. The sales distribution is somewhat skewed with a mean of 909 and a median of 922. The analysis revealed significant variability in key variables, indicating the diversity of strategies and conditions in which different companies operate. Practical digital marketing solutions for retail businesses include increased investment in social media advertising, regular posts, and engagement through likes and comments. The promising area for further research is to explore the potential of artificial intelligence for personalizing retail business marketing. [ABSTRACT FROM AUTHOR]

Frequently releasing a new product generation has become a common practice to sustain sales over time, thus accurately forecasting the sales trajectory of each product generation plays a vital role in the short-, medium-, and long-term planning of a firm. Classic multigeneration diffusion models do not incorporate within-generation repeat purchases, making them unusable for product lines with high rates of such purchases. Concentrating on technology products, we develop a multigeneration sales model to fill this void. We demonstrate that the new model can be used for predictive and prescriptive analytics. Our empirical results show that the new model estimates and forecasts sales more accurately than a state-of-the-art benchmark model that does not account for within-generation repeat purchases, underscoring the importance of incorporating repeat purchases. Furthermore, we use two different versions of our model to examine market entry timing under two main strategies, that is, (i) a phase-out transition strategy in which firms continue to sell the old generation after the release of the new generation, and (ii) a total transition strategy in which firms discontinue the old generation after the introduction of the new generation. Our results indicate that the repeat purchases rate determines whether it is optimal to expedite or delay the new product launch, underscoring the importance of incorporating repeat purchases in market entry strategies. [ABSTRACT FROM AUTHOR]

Stance information has a significant influence on market strategy, government policy, and public opinion. Users differ not only in their polarity but also in the degree to which they take a stand. The traditional classification of stances is quite simple and cannot fully depict the diversity of stances. At the same time, traditional approaches ignore user sentiment features when expressing their stances. As a result, this paper develops a multi-stance detection model by fusing sentiment features. First, a five-category stance indicator system is built based on the LDA model, then sentiment features are extracted from the reviews using the sentiment lexicon, and finally, stance detection is implemented using a hybrid neural network model. The experiment shows that the proposed method can classify stances into five categories and perform stance detection more accurately. [ABSTRACT FROM AUTHOR]

Background: The rise of coffee shops in Bogor City is increasing every year. In the middle of a tightly populated café industry with coffee commodities, business actors are still recovering due to the impact of COVID-19. Purpose: This study aims to analyze the internal using the VRIO analysis method through a resource-based view (RBV) approach and external factors using the Porter's Five-Forces approach a PEST Analysis (politic, economy, social, and technology) of The Coffee Companion in facing competition, formulate suitable strategies, and determine priority strategies that can be implemented by the company. Design/methodology/approach: The analytical tools for this research include; the IFE matrix, EFE matrix, VRIO, PEST, and QSPM. Findings/Result: The results of the IE matrix analysis show alternative strategies that can be execute; intensive strategies (market penetration, market development, and product development) or integrative (backward integration, forward integration, and horizontal integration). There are four alternative strategies; improving the quality of existing products, increasing supplier control, improving marketing strategies, and expanding product distribution channels. The results of the QSPM analysis show that the best alternative strategy is to improve the quality of existing products which is 6.57 greater than the other three alternative strategies. Conclusion: The main strategy suggested to companies is to improve the quality of existing products. Followed by increasing control over suppliers, improving marketing strategies, and expanding distribution channels. Originality/value (State of the art): In implementing strategies that have been formulated by adapting to current conditions and making improvements to financial conditions and managing capabilities in facing changing consumer trends. [ABSTRACT FROM AUTHOR]

This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs. This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs. It sheds light on three novel research questions. (1) What is the effect of virtual business coaching on firm sales? (2) What is the mechanism through which this effect occurs? Specifically, does virtual coaching stimulate shifts in marketing strategy? (3) Do entrepreneurs benefit more from virtual coaching when they are less strategic in their decision making? We conducted a randomized controlled field experiment with 930 entrepreneurs in Uganda to examine the impact of a virtual coaching intervention that connects management professionals in primarily advanced markets and entrepreneurs in emerging markets with the aim of improving business performance. The analysis finds a positive and significant main effect on firm sales; treatment entrepreneurs increase monthly sales by 27.6% on average. In addition, entrepreneurs who receive virtual coaching are 52.8% more likely to have shifted their marketing strategy in a new direction. Moreover, consistent with this mechanism of inducing strategic business changes, the results show that entrepreneurs who receive virtual coaching tend to do better when they (ex ante) lack strategic focus. These results have important implications for the development of marketing strategies by entrepreneurs and multinational managers, as well as for policy makers interested in improving the performance of small firms in emerging markets and beyond. History: Avi Goldfarb served as the senior editor. Funding: This research was supported by grants from: Private Enterprise Development in Low-Income Countries (PEDL); the London School of Economics Marshall Institute; the Deloitte Institute for Innovation and Entrepreneurship (DIIE); London Business School (LBS) and the LBS Leadership Institute (LI); the UK Department for International Development (DFID) and Economic and Social Research Council's (ESRC) Joint Growth Research Program; Chicago Booth School of Business: Social Enterprise Initiative (SEI), Initiative on Global Markets (IGM), and Kilts Center for Marketing; and Stanford University: the Graduate School of Business (GSB), the Stanford Institute for Innovation in Developing Economies (SEED), the Stanford Center on Global Poverty and Development (SCGPD), and the John A. and Cynthia Fry Gunn Faculty Scholar award. Supplemental Material: The data files and online appendix are available at https://doi.org/10.1287/mksc.2019.0121. [ABSTRACT FROM AUTHOR]

As a motivational factor, uniqueness drives individuals to seek and choose unique goods or experiences. The act of wearing masks obscures individuals' facial features and influences their desire for uniqueness. This study aims to explore how wearing masks promotes individual uniqueness-seeking behavior. Three experiments were performed using various product categories (Starbucks coffee cups, sweatshirts, suitcases, and baseball caps) and sample types (college student and adult samples). Experiment results show that wearing masks obscures individuals' facial features and weakens their self-perceived uniqueness, thereby increasing their willingness to actively purchase unique products. This study is the first to examine the effect of wearing masks on individuals' choice of unique products. Practically, the results suggest that customized products can compensate for the lack of self-perceived uniqueness brought about by facial occlusion, thus providing valuable guidance for companies and retailers that offer customized services in formulating and designing marketing strategies. [ABSTRACT FROM AUTHOR]

This article investigates theoretical and methodological approaches to developing a marketing strategy for public procurement management in the context of European integration processes and reform of the public procurement system in Ukraine. The necessity of implementing a marketing strategy as an effective tool to increase the efficiency and transparency of public procurement activities is substantiated under modern economic conditions. The conceptual foundations for the formation of a marketing strategy for public procurement management are defined. Its main goal is to build successful and long-term partnerships between public customers and supplier companies based on the rational use of budget funds and the development of effective competition. Priority functions of the marketing strategy are outlined: comprehensive marketing analysis of public customers' needs; market research to find the most competitive suppliers; ensuring effective communication between all participants; and the implementation of effective marketing measures to increase transparency and the openness of procurement procedures. A universal step-by-step algorithm for the formation of a public procurement marketing strategy is developed, including the following: analysis of the current state and identification of deficiencies in the existing system; clear definition of targets, objectives and priority areas for reform; selection of optimal marketing tools; directly implement the strategy and continuously monitor the results. A comprehensive classification of the types of marketing strategies in public procurement by their target orientation is presented. To increase the validity and minimize risks in decision-making regarding supplier selection, an original mathematical model for the formation of competitive prices based on nonlinear programming methods is proposed. This model allows considering the interests of all participants in the procurement process: determining the optimal vector of prices for goods/services based on the utility functions and preferences of customers, their budget constraints, and the technological capabilities of potential suppliers. The versatility of the model lies in the possibility of its application for any number of participants and product groups. The implementation of an effective marketing strategy for public procurement management will contribute to the formation of a highly efficient, transparent and competitive public procurement system focused on the rational use of budget funds, the development of fair competition among suppliers, and the minimization of corruption risks in this area. [ABSTRACT FROM AUTHOR]

The current article reviews the opinions and counterarguments within the scientific argument on the causal linkage between the components of marketing strategy and client loyalty. The systematization of the literary sources demonstrated that the causal connections from the components of marketing strategy to client loyalty are different. However, nearly none of the research projects have rated and compared the differences among the components of marketing strategies in improving client loyalty. Therefore, the key purpose of this article is to weigh the relative importance of the components of marketing strategy to client loyalty. The current research developed research hypotheses based on experiential learning theory, resource dependency theory, and social exchange theory. Vietnam was chosen as a case study because it is one of the fastest emerging economies. The research data were gathered by employing a structured questionnaire. For this research, responses from 210 enterprises were collected using the simple random sampling method from 1128 firms publicly listed on the main stock exchanges in Vietnam. Finally, this research yielded 222 suitable replies with satisfactory compulsory information. Then, this project employed the procedures of the analytic hierarchy to assess the comparative importance of the components of Product, Price, Place and Promotion of marketing strategy to client loyalty. The results show that Price strategy is first, Pricing is second, Sales promotion is third, Advertising is fourth, Allowances is fifth, Discounts is sixth, Public relations is seventh, Channels is eighth, Direct marketing is ninth, Payment terms are tenth, Features are eleventh, Quality is twelfth, Market coverage is thirteenth, Assortment is fourteenth, Branding is fifteenth, Packaging is sixteenth, Location is seventeenth, Inventory is eighteenth, Sercies is nineteenth, Warranties is twentieth, and Transport is the last in improving client loyalty. This research is expected to provide researchers with a better understanding of the comparative significance among the components of marketing strategy for client loyalty. The results of the current research can also support business executives by helping them make better decisions on suitably planning the components of Product, Price, Place and Promotion of marketing strategy in business so that they can gain the best possible efficiency. [ABSTRACT FROM AUTHOR]

Copyright of Revista de Ciencias Sociales (13159518) is the property of Revista de Ciencias Sociales de la Universidad del Zulia Venezuela and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility (CSR), showcasing methods of integrating social responsibility into marketing activities. Ethical principles inherent in socially responsible marketing are delineated, along with examples of CSR programs and projects within marketing initiatives. Furthermore, the paper explores the context and nature of diversity management policies and practices in organizations, highlighting the need for aligning marketing efforts with inclusive practices. It delves into the perception of various antecedents and consequences of diversity, equity, and inclusion at individual, group, and organizational levels, emphasizing the role of marketing in shaping perceptions and fostering inclusivity. Additionally, the paper addresses systemic, structural, organizational, institutional, cultural, and societal obstacles related to diversity, equity, and inclusion, underscoring the importance of socially responsible marketing in overcoming these challenges. It provides insights into how marketing initiatives can contribute to dismantling barriers and promoting diversity and inclusion within diverse organizational settings and workplaces. In conclusion, the paper underscores the pivotal role of socially responsible marketing in advancing diversity, equity, and inclusion agendas within organizational settings. It emphasizes the need for ethical and inclusive marketing practices and offers recommendations for incorporating social responsibility into marketing strategies to foster a more inclusive and equitable business environment. [ABSTRACT FROM AUTHOR]

Copyright of Retos, Revista de Ciencias Administrativas y Económicas is the property of Universidad Politecnica Salesiana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Retos, Revista de Ciencias Administrativas y Económicas is the property of Universidad Politecnica Salesiana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aims to determine the influence of human personality and perceived risk on the travel intention of domestic tourists to Canggu, Bali. This research is motivated by the limitations of the previous studies in examining the factors that influence travel intention, especially aspects related to human behavior. This is especially essential for reviving tourism business after the Covid-19 pandemic. This research is based on a survey on domestic tourists who had, are currently, and will be traveling to the resort village of Canggu in Bali. The sample collection method in this study is by using a questionnaire distributed online and offline. The author uses the theory of Hair et al. to determine the minimum number of samples and get 299 respondents in the field. This study uses the Structural Equation Model (SEM) analysis technique to analyze all the data that has been collected. This study found that all major personal characters, namely openness, consciousness, extroversion, agreeableness, and neuroticism, positively affect the intention of visiting domestic tourists to Canggu. In contrast, the perceived risk has a negative effect on the intention of visiting tourists to Canggu. This research encourages managers of tourist destinations in Canggu to consider various personal charaters, perceived risks and travel intentions above in designing marketing strategies and destination development. [ABSTRACT FROM AUTHOR]

Copyright of Religación: Revista de Ciencias Sociales y Humanidades is the property of Religacion: Revista de Ciencias Sociales y Humanidades and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The aim of the current research is to explain and investigate the pattern of using experiential marketing in building tourism dreams. In terms of purpose, this research is applied, in terms of data collection, it is descriptive-survey and quantitative research. The research community was formed by tourists visiting Khuzestan province during the years 2020-2021 (the last 10 years), whose number is unlimited and uncertain. The sample size based on Cochran’s formula was 384 people who were selected by simple random method. Data collection was done through a closed questionnaire, and its reliability and validity were confirmed through the conducted tests. The mentioned questionnaire was prepared based on the results of data analysis related to the data obtained from interviews with experts in the design stage of the model. To test the model of using experiential marketing in the construction of tourism dreams, the structural equation model test was used, which was done through PLS software. The results showed that there is a significant relationship between the model variables. In such a way that the causal conditions have a positive effect on the central phenomenon; The central phenomenon, background conditions, and intervention conditions have a positive, positive, and negative effect on strategies, respectively; And finally, the strategies had a positive and significant effect on the results. [ABSTRACT FROM AUTHOR]

The aim of the current research is to design a model to develop the market share based on the strategies for entering the international market of the National Iranian Drilling Company. A quantitative and qualitative mixed method was used to achieve this goal. In the qualitative phase, the data were collected through interviews with 12 experts using the snowball sampling method and analyzed with the help of the Foundation’s data theory in three stages of open, central and selective coding. The findings of this phase showed that 39 concepts can be identified, which can be classified into 17 categories by examining the conceptual similarity, which can be classified as components of the paradigm model, which can be based on the main criterion of causal conditions (government support, factors related to the country of origin and factors related to the target market), the central phenomenon (maintaining the market share and increasing the market size), the dominant base (communication and functional infrastructures, specialized infrastructures, appropriate policymaking and planning), intervening conditions (political and economic factors, cultural factors and social), strategies (customer orientation, empowerment and promotion of international capabilities, participation in investment and nonparticipation in investment) and consequences (improvement of technology, growth and survival, and credibility and reputation of the company). In the second phase, using the opinion of experts and using the AHP hierarchical analysis method, the determined criteria were identified and prioritized. The results of this stage showed that the criterion of the leaders with the highest weight of 0.278 and the criterion of the ruling platforms with the lowest weight of 0.081 can play a role in the development of the market share of this company. [ABSTRACT FROM AUTHOR]

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We propose a general approximation method for the determination of optimal trading strategies in markets with proportional transaction costs, with a polynomial approximation of the residual value function. The method is exemplified by several problems, from optimally tracking benchmarks and hedging the log contract to maximizing utility from terminal wealth. Strategies are also approximated by practically executable, discrete trades. We identify the necessary trade-off between the trading frequency and trade size to ensure satisfactory agreement with the theoretically optimal, continuous strategies of infinite activity. [ABSTRACT FROM AUTHOR]

The existing market of public charging pile services for electric vehicle (EV) users has occupied a particular market share. However, instead of solely focusing on pre-planning the construction of charging piles, it is crucial to address the shortcomings of the existing charging pile service and develop effective marketing strategies. This approach can help optimize the utilization of charging pile resources and minimize wastage. In this study, we explore EV users' comments on the public charging pile service and adopt a natural language pre-training model to classify comments for extracting positive and negative comments. For these two types of comments respectively, we construct the text-to-knowledge to mine the keywords from multiple dimensions. We further excavate the words correlated with the keywords by utilizing dependency parsing to create relational dependency graphs. Taken together, we identify key factors influencing EV user satisfaction or dissatisfaction and uncover the relationships among these factors. These insights provide valuable information for charging pile operators to develop targeted marketing strategies and improvement plans for the existing public charging pile resources, ultimately enhancing the overall user experience. [ABSTRACT FROM AUTHOR]

Pharmacists are the main professionals in the pharmaceutical industry as they take responsibility for the medicines that are produced and managed within the industry. Manufacturing pharmaceutical companies (MPCs) make use of the skills of pharmacists for technical functions as most countries require the presence of pharmacists for regulatory compliance purposes. The roles that pharmacists can play in a manufacturing pharmaceutical company extend beyond the technical levels. The purpose of this study was to determine the leadership competencies of pharmacists in the manufacturing sector of the pharmaceutical industry in South Africa. A Leadership Competency Self-assessment Tool (LCSAT) with five (5) domains was used to determine the competencies relating to the functions of a pharmacist in a manufacturing pharmaceutical company. The domains included professionalism, pharmacy and healthcare environment, leadership, business skills, communication and relationships. The Leadership Competency Self-assessment Tool was administered to pharmacists who are members of a professional association for pharmacists who work in the pharmaceutical industry of South Africa. The association had 567 members who received the online questionnaire over two cycles. Responses were received from 84 pharmacists (15%) with only 62 (10.9%) responses that were complete and therefore formed the sample for the study. The pharmacists rated themselves as highly competent in the domain of pharmacy and healthcare environment (77,76%) and the lowest in the domain for business skills (64,83%). The role of pharmacists in a manufacturing pharmaceutical company is diverse and should not be limited to the technical functions, for the benefit of their patients. Pharmacists should be responsible for roles beyond the operational aspects of the companies in the pharmaceutical industry. They should be actively involved in roles such as promoting the pharmaceuticals their companies produce and strategic functions. To succeed, pharmacists must develop business competencies that will enable them to have business confidence and facilitate visibility while, engaging more corporate roles to boost revenue for their companies. Many pharmacists hold technical positions that see them overseeing manufacturing functions and responsible for manufacturing tasks. Effective communication and business skills to enable them to thrive in roles of strategic leadership are essential. A diversity of competencies for the pharmaceutical industry will increase the value of pharmacists in the pharmaceutical industry. [ABSTRACT FROM AUTHOR]

Developing an effective entrepreneurial ecosystem is viewed as a regional economic development approach that focuses on developing supportive circumstances that encourage the startup's success. This study aims to investigate the impact of the entrepreneurial ecosystem on startups' success and the variables that could play a mediating role in the relationship between entrepreneurial ecosystem and startups' success. The research is based on face-to-face and online semi-structured interviews (the interview guide consisted of 9 open-ended questions) from second quarter of 2023 until the end of the third quarter of 2023 (the data collection phase was closed after meeting the criteria of data saturation). The participants were selected via purposeful sampling technique (20 owners or managers of startup companies including IT, customer service, food, transportation, etc. in Egypt). Thematic and content analysis is done by using NVivo software. From the analysis of the interviews, four themes are developed, and each theme consists of several codes. The first theme is the entrepreneurial ecosystem, with codes: competence development, education and training, enterprising culture and leadership, financial support, government policies and regulations, market openness, and intermediary services. The second theme is entrepreneurial characteristics, with codes: self-efficacy, entrepreneurial attitude, entrepreneurial intention, and entrepreneurial innovation. The third theme is entrepreneurial challenges, with codes: fierce competition, failure to plan and unrealistic expectations, knowledge and skills gaps, and ineffective marketing. The fourth theme is startup success, with codes: productivity, financial performance, and competitive advantage. This study found, that some elements are unimportant for startup's ecosystem: government programs and support, commercial and professional infrastructure for entrepreneurs, and access to physical infrastructure for entrepreneurship. At the same time, the study confirmed that education and training, enterprising culture and leadership, financial support, government policies and regulations, and market openness are unimportant for startup's ecosystem. Moreover, it is found that such elements as competence development and intermediate services should be additionally included in the ecosystem. From this study, the model that investigates the relationship between the entrepreneurial ecosystem and startup success was developed. Finally, some recommendations provided to decision-makers and current and future research. [ABSTRACT FROM AUTHOR]

Traditional momentum strategies on the stock market are implemented in accordance with the efficient market hypothesis and involve making investments in accordance with market trends. However, this hypothesis has been repeatedly criticized by supporters of behavioral finance, who allow the irrational nature of investment decisions, which led to the emergence of contrarian investment strategies, based on the overreaction hypothesis and the reversal effect (over a longer horizon, loser stocks outperform winners), according to which investments are made in opposite direction to the market, involves buying the losing stocks and selling the winners. According to contrarian investment strategies, when buying shares, investors prefer a lower level of P/E ratios (Price -- earnings ratio), which indicates the valuation multiple placed to the company's market price vis-à-vis its net profits. The article examines the hypothesis that P/E ratio and contrarian investment are related, based on data for 2010--2022 for 50 shares of India, whose stock market is developing rapidly, examines the differences between the top ten P/E stocks and the bottom ten P/E stocks using inflation adjusted return on investment (ROI) to determine, whether or not, an investment in such stocks would generate sufficient returns to outpace inflation over a period of ten years. The article tests 3 hypotheses that investing in stocks with low P/E ratios in the Nifty 50 index (a live benchmark that illustrates how each industry contributes to India's GDP) will generate higher returns than investing in stocks with high P/E ratios, over a long-term horizon (H1), inflation (H2), the Nifty 50 index (H3). The sources of data were finalized to be BSE Official Website, NSE Official Website, Yahoo Finance, Screener, Annual Reports, etc. The article calculates the profits for top 10 P/E stocks (conventional strategy) and bottom 10 P/E stocks (contrarian investing), and determining the returns from top 10 P/E stocks and the bottom 10 P/E stocks (when calculating for 10 years, the same steps were repeated: synchronously, once a year, both types of shares were bought at Purchase Price and sold a year later at Market Price). The calculations confirmed all 3 proposed hypotheses. Contrarian investing delivered returns of around 3.64 times the initial investment, whereas conventional investing produced returns of about 77.5% when comparing the top 10 P/E stocks to the bottom 10 P/E stocks in the Nifty 50 index. An outstanding return of 84.11%, which is a strong return when adjusted for inflation, was achieved using the contrarian strategy. As a result of the conventional strategy's loss of 10.45% when adjusted for inflation, the study also shows that contrarian investing can assist an investor in hedging against inflation. This emphasizes how crucial it is to take a contrarian attitude when making stock market investments. At the same time, contrarian investment returns of 3.64 times the initial investment over this period surpass the benchmark Nifty 50 Index returns, which is 3.24 times. [ABSTRACT FROM AUTHOR]

This study aims to identify and analyze the marketing strategies implemented by the Growth and Development Clinic at RSI PKU Muhammadiyah Pekajangan. The research employs a qualitative descriptive method, collecting data through in-depth interviews, observations, and document analysis. The findings reveal that effective marketing strategies involve a combination of digital promotion, community relations, and service quality improvement. These findings provide valuable insights for the development of marketing strategies in the healthcare sector, particularly in the context of child development clinics.

This research aims to analyze the image marketing strategy of private educational institutions in increasing student interest at SD Labschool Unesa. In the era of globalization and intense competition, educational institutions are required to implement effective marketing strategies to attract the interest of prospective students and maintain a positive image in the eyes of the public. The research method used is qualitative with a case study approach. Data was obtained through in-depth interviews, observation and documentation. The research results show that SD Labschool Unesa uses various marketing strategies, including the use of social media, community-based promotional activities, and improving the quality of educational services. The implementation of these strategies has succeeded in increasing the interest of new students, as well as strengthening the positive image of the institution among parents and the community. This research provides recommendations for other private educational institutions to optimize their marketing strategies in order to increase attractiveness and public trust.

In this study, an attempt has been made to examine factors affecting the success of various types of tourism business in Thailand. A total of 100 copies of the questionnaires were given to operators and managers engaged in tourist businesses in Thailand. These respondents were chosen by Proportionate Random Sampling-a method that ensures an unbiased cross-section from every section of society. The statistical methods used in data analysis include percentage calculation ; determining a mean value for all readings ; assessing standard deviation; analysing frequencies and multiple regression analysis. Entrepreneurs in Thailand's tourism industry have indicated that for the success of their operations marketing strategy, personnel competency, and business partnerships are the most important factors. When the study carried out the hypothesis tests it showed that price, place, and product (the 4Ps of marketing mix) location, and physical surroundings on one hand skills of human resource management to bring employees together while business partnership are positively correlated with success in operating a tourism business statistically.

Cashew nuts, a plantation commodity from Indonesia, come with a high economic value. Cashew nut processing enterprises are crucial in elevating the value added, broadening the work field, and enhancing labor absorption. This research provides an analysis of the performance and marketing strategy of micro, small, and medium enterprises (MSMEs) of cashew nut processing in Muna. It was a case study using explorative, descriptive, and qualitative methods and involved an informant, i.e., the owner of CV Hukasari Semesta. Results demonstrated that CV Hukasari Semesta contributed to the household economic sector, especially in espousing the cashew nut supply chain, which consisted of cashew nut farmers as the key material suppliers, village collecting traders, transport workers, transportation entrepreneurs, processing workers, and store employees. In operating the cashew nut processing business, parties concerned applied strategies for staple ingredient procurement, processing process, management, packaging, capital procurement, more labor recruitment, processing technology procurement, product innovation by varying product packaging and flavors, market network expansion by distributing products to supermarkets and retailers, and market segmentation. Additionally, among the marketing strategies to escalate cashew nut processing MSMEs in Muna were improving product innovation by developing more attractive product packaging based on national standards, carrying out well-planned branding, developing digital-based product information and marketing systems, honing processing and marketing labor skills, increasing processing industrial tool technology, and bolstering business capital.