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Your search keyword '"MARKETING strategy"' showing total 2 results
2 results on '"MARKETING strategy"'

1. A Cri de Coeur for Customers.

Author

Kurutz, Steven

Subjects
*RESTAURANTS, *BUSINESS planning, *BUSINESS enterprises, *MARKETING strategy, *STRATEGIC planning
Abstract

Reports on the efforts of the businessman William Vaschetta, owner of the French cookery restaurant Chez Napoleon, in boosting its business. Attribution of the reduction of restaurant patrons due to the poor economy and anti-French sentiment related to the Iraq-war; Strategy of Vaschetta to plead to longtime customers about the restaurant's highlights and cookery; Citation of the closure of other French restaurants in the New York City.

Published
2004

2. Advertising: Agency decides to break into the New York market after years of trying—and failing—to buy into it.

Author

Elliott, Stuart

Subjects
*CORPORATE growth, *MARKETING strategy, *MARKETING, *BUSINESS planning, *ADVERTISING agencies
Abstract

Reports on the decision of Cramer-Krasselt, an independent advertisement agency, to acquire an agency for its operation on the advertising market in New York. Appointment of Larry Hampel and Dean Stefanides to lead the office; Significance of the advertising market of the state to the multimillion-dollar goal of the company; Company profile of Cramer-Krasselt.

Published
2004

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