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1. National Responses to International Satellite Television.

Author

Jayakar, Krishna P.

Abstract

Star TV, the first international satellite broadcast system in Asia, has had a profound effect on national broadcasting systems, most of which are rigidly controlled, state owned monopoly organizations. The purpose of this paper was to study the response of national governments, media industries, and the general public to this multichannel direct broadcast service. India is used as a case study because it is generally representative of Asian national broadcast environments and has been specially targeted as a potential market for Star TV's services. Public response to the service has been enthusiastic. Industry has mainly viewed it as a short-term, money-making opportunity. Governments, however, perceive Star TV as a commercial/economic enterprise, and their policy responses have also been governed by this perception. Efforts made by governments so far have been either to strengthen domestic broadcast systems, or to control cable systems that function as carriers for satellite signals. No attempt has been made to apply the provisions of international law which guarantee nations the right of prior consultation and consent to satellite broadcasting or to evolve supranational regional regulatory frameworks. (Contains 25 references.) (Author/KRN)

Published
1993

2. Mass Media Preference and Consumption in Rural India: A Study on Bharat Nirman Campaign.

Author

NARAYANAN, SHALINI and RANJAN SAHOO, JYOTI

Subjects
CONSUMER preferences, MASS media, AUDIENCE response
Abstract

This paper seeks to explore the media habits and preferences of rural audience in India. The study adopted purposive along with random sampling techniques to identify stakeholders in six states of the country who were targeted for the Bharat Nirman campaign conducted by the Ministry of Information and Broadcasting, Government of India. The results indicated that television is the best medium to target rural and semi-urban audiences for public service advertising. Doordarshan’s regional channels remained one of the preferred communication medium for accessing information along with other regional channels. Newspapers and radio appeared to seriously lag behind as mass media vehicles of choice in comparison to television. The mobile telephone had made some inroads; however, it was hardly being used as a medium for accessing public service information. [ABSTRACT FROM AUTHOR]

Published
2014
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3. Only Connecting?: E. M. Forster, Empire Broadcasting and the Ethics of Distance.

Author

Morse, Daniel Ryan

Subjects
BROADCASTING industry -- Social aspects, RADIO broadcasters, HUMANISM, POSTCOLONIALISM, AUDIENCE response
Abstract

Broadcasting for the BBC's Eastern Service to Indian listeners during the 1940s, E. M. Forster attempted to shape the use of transnational broadcasting in the service of more equitable relationships of exchange rather than exploitation. Taking advantage of radio's intimate address to explore the ethical possibilities opened by conversation over distance, Forster's broadcasting career aids in rethinking his earlier fiction and challenging positions from the neo-Marxist Frankfurt School to the post-colonialism of Said and his followers, as well as centrifugal models of empire that continue to inform critical practice. What we learn is that the power of modern technology, in conjunction with Forster's critical humanism as developed in his novels, can be made to bridge the gaps of alienation and colonialism in the right hands. [ABSTRACT FROM AUTHOR]

Published
2011
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