Search

Your search keyword '"MARKETING strategy"' showing total 1 results

Refine your results

1 results on '"MARKETING strategy"'

1. Marketing Strategies of Bars in the United States and Canada: A Comparative Exploratory Study.

Author

Heroux, Lise and Csipak, James

Subjects
*CUSTOMER satisfaction, *MARKETING strategy, *BARS (Drinking establishments), *LOUNGE music
Abstract

This exploratory study investigates the marketing strategies implemented by bars and lounges in Canada and the United States to meet the needs of their customers. A census of 75 bars ill three contiguous regions of Quebec, Ontario, and Northern New York was visited. Systematic observations using a detailed grid of variables were compiled for each establishment. More similarities than differences were found, indicating that similar marketing strategies are used by bars in these regions. [ABSTRACT FROM AUTHOR]

Published
2005
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results