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Este artigo investigou a utilização da competência de comunicação em projetos, especificamente focada em projeto educacional. Justifica-se essa investigação em razão das transformações ocorridas nos contextos de ensino-aprendizagem, o que implicou a necessidade de compreender como as características dos discentes atuais demandam revitalização desses contextos. Para tanto, inicialmente, uma peça teatral foi apresentada aos discentes e posteriormente serviu de lócus para um estudo de caso de aplicação do projeto educacional. Com abordagem qualitativa e estratégia de pesquisa de estudos observacionais, os dados foram coletados por intermédio de: observação indireta e não participante, com relação à peça teatral analisada e registrada em protocolo de observação, totalizando um tempo de 3.570 minutos, computadas as 51 vezes em que essa peça foi assistida, multiplicadas pelos 70 minutos de duração; uma pesquisa survey, com 1.161 discentes; e entrevista semi-estruturada com o produtor da peça, os atores, docentes e coordenadores da instituição de ensino em que esses discentes estão inseridos. Visando atender a essa necessidade, este artigo buscou compreender como a competência de comunicação em projetos pode ser utilizada em um projeto educacional em instituições de ensino superior em Administração, por meio da investigação da pertinência de aplicação dessa competência em um projeto educacional. A análise dos dados oriundos dessas fontes de evidência foi realizada por meio da análise de conteúdo. Os resultados apontaram para a pertinência da aplicação da competência de comunicação no projeto educacional estudado. Palavras-chave Aplicação da competência de comunicação em projetos; Projeto educacional; Revitalização do processo de ensino-aprendizagem. Application of communication competence in projects and revitalization of the teaching-learning in Administration Abstract This paper investigated the utilization of communication competence in projects specifically focused on educational project. Such research is justified due to the changes occurring in the contexts of teaching and learning, which implied the need to understand how the characteristics of today's students require revitalization of these contexts. Therefore, initially a theatrical play was presented to the students and later served as a locus for a case study of application of the educational project. It was developed with the qualitative approach, whose data was collected by means of: indirect and non-participant observation, with respect to the part recorded in observation protocol, with a total time of 3,570 minutes computed in the 51 times that the piece was assisted multiplied by 70 minutes duration; one survey research, with 1,161 students; and semi-structured interview with the producer of the play, the actors, teachers and coordinators of educational institution in which these students are included. Aiming to fulfill this need, this paper aims to comprehend how communication competence in projects can be used in an educational project in higher education institutions in Administration, by investigating the relevance of applying that competence in an educational project. The analysis of data from of these sources of evidence was performed by means content analysis. The results point to the relevance of the application of communication competence in the educational project studied. Keywords Application of communication competence in projects; Educational project; Revitalization of process of teaching and learning.

O objetivo da pesquisa aqui relatada foi investigar a linguagem fílmica como metáfora de comunicação para a análise dos discursos nas organizações. Trata-se de uma pesquisa qualitativa, com uso da estratégia de análise fílmica. Os dados foram coletados por meio da observação indireta e não participante, registrados em protocolo de observação. Foi utilizada a estratégia de análise de discurso do personagem do Rei George VI no filme comercial/artístico O discurso do rei; a análise documental do filme documentário The king speaks - "The true story behind the film" e a análise de conteúdo da obra literária biográfica O discurso do rei - "Como um homem salvou a monarquia britânica". Nos resultados, reforçou-se que o uso da linguagem fílmica, nesta pesquisa, contribui para o entendimento do fenômeno da comunicação nas organizações. Seu uso cria a oportunidade de simulação a partir de cenas que podem ser comparadas com dados inseridos no contexto organizacional, como metáforas, desde que haja cuidado com a dimensão afetiva envolvida no processo de significação fílmica. Sua utilização torna-se conveniente, desde que não se permita a escolha do filme pelo filme e que haja um alinhamento entre o filme escolhido e o construto que se pretende investigar.

This study compared two different structural models regarding the direct or mediation role satisfaction has in the prediction of commitment bond, in the context of a public and traditional Brazilian organization, the Military Police. A quantitative and qualitative combination of methods was used to measure relationships between variables and to contextualize the results found from 10,052 surveyed workers. We conducted interviews with six high command officers and a focus group comprised of seven members from the three highest organizational levels. Content analysis and structural equation modeling (SEM) were used in the analysis process. Evidence was found that satisfaction with relationships is an antecedent of commitment, which mediates its relationships with other variables, such as work and personal characteristics. Understanding the organization’s characteristics and the use of a substantial sample of its employees simultaneously allowed for testing complex structural models and investigating a labor segment that has been neglected by commitment research.

The main objective of this paper is to analyze the characteristics of the strategic people management, the strategy of retention of professional and of obtaining of organizational commitment, by taking up basis the case of Caulim da Amazônia S.A. – CADAM/Pará Pigmentos S.A. – PPSA and seeking to answer the question: what are the characteristics of the strategic management of people, focusing on retention strategy of professional and obtaining of organizational commitment in their peculiarities of remote organizational structure? The research subjects are directors, managers, HR professionals, supervisors and coordinators of units Ipixuna, Monte Dourado and Barcarena, located in northern region of Brazil, for a total of thirty-six respondents. The results show, at the interfaces of the three units, traits that unite people in all these places and around the same purpose: to retain talented professionals. One could say that, it becomes possible to identify the peculiarities that leads to commitment of people with the organizational objectives, these organizational structures, from the strategic approach of people management. The retention of professionals is conditioned on adaptive capacity of these professionals and their families in these regions.

This paper aims to analyze the context in which occurred the intense urbanization in China over the past 30 years, by comparing the different strategies applied by Brazil and China with respect to the urban development aimed at improving the Quality of Life, Urban Planning, Social Inclusion, Public Participation and Environmental Protection in the cities. In this process, we analyzed the legal basis and strategies for urban expansion considering their proposals to support the productive activity and the structure of economic development. The selection of the two countries was motivated by FIA’s course extension to China, which allowed us to observe intense contrasts of the housing policies for the inclusion of migrants due to the industrialization process of the two developing nations. The comparative analysis was proven to be valid because, despite being strikingly different in several aspects, these two countries have similar challenges, since both of them deal with the enormous challenge of including historically marginalized populations within the social context. Thus, this paper proposes to discuss the question of why Brazil, with an income per capita many times larger than China, has not been able to overtake this country with respect to the inclusion of its most poor population within the realm of dignified housing, and therefore, include this group within the market practices. Keywords: Urbanization, China, Urban Development, Accountability, Cities, Immigration, Urban Reform.