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The objective of this study was to investigate how images have been used, in fact, in marketing researches published in ANPAD annual meeting, between the years 2006 and 2011. The study was exploratory and through bibliometric method way. It was attempted to verify areas of the marketing field in which they are most used , kinds of methods and types of images have been used more . It is noteworthy that in marketing imaging studies usually assess the positive and negative associations that various organizational public make about organizations symbols, but few papers actually use fact images as an information source of study, especially in Administration field. It was noticed also that the existing methods are very infancy - although quite useful to the area - and that marketing research almost not use images as a source of information, which may reflect a lack of field researchers on wealth of these methods, or even a bias area to these methodological possibilities. We also noticed that most of the methodologies used are linked to fields of anthropology and semiotics. It is noted that the methodologies of visual analysis can be great source of information for marketing research and enable capture nuances that methodologies traditionally used, such as surveys and focus groups, don’t do. They can also be useful to many fields of marketing, such as consumer behavior, study of brands and marketing communications. It is proposed to end a greater openness to such methodologies.

Copyright of Perspectivas em Ciência da Informaçao is the property of Nova Economia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Pretexto is the property of Revista Pretexto and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Digital nomads work virtually and travel constantly, looking for experiences in a destination they want to know. As it is a recent lifestyle, there is a theoretical gap in the understanding of this new type of tourist. The objective of this research is to investigate the relationship between the destination experience and the quality of life of digital nomads. An investigation structured in two phases was developed: (1) literature review and (2) quantitative research. A questionnaire survey in English was distributed via Facebook groups, aimed at digital nomads, as well as on the NomadList platform and in this group's Slack communities. The data analysis consists of sample characterization, exploratory factor analysis, confirmatory factor analysis, structural model and non-linear relationship. It was possible to verify that there is a relationship between the travel experience and the quality of life of digital nomads, and the most salient dimensions of the quality of life of digital nomads, in order of importance, are: health and work (equally), spirituality, social/family, leisure, environment and, finally, material. [ABSTRACT FROM AUTHOR]

The Process-Chain Network (PCN) diagram is a tool that allows service operations to be conceptualized, visualized, and analyzed, so that processes can be corrected and improved. To visualize and analyze the process of delivery service in grocery stores through the Process-Chain Network (PCN) diagram. Qualitative and descriptive article developed from bibliographic research and PCN diagram modeling, visualization, and analysis. Three diagrams of customer processes and interactions were drawn up: in the physical space of a grocery store, via the provider's website and by phone or WhatsApp. The PCN diagram with interactions via phone or WhatsApp proved to be a more simplified process, with less effort on the part of the customer and with a likely lower cost. [ABSTRACT FROM AUTHOR]

Copyright of Revista Brasileira de Pesquisa em Turismo is the property of Associacao Nacional de Pesquisa e Pos-Graduacao em Turismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Brazilian Journal of Information Science is the property of Brazilian Journal of Information Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Brasileira de Pesquisa em Turismo is the property of Associacao Nacional de Pesquisa e Pos-Graduacao em Turismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Informacao & Sociedade: Estudos is the property of Universidade Federal de Campina Grande, Centro de Humanidades and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The sharing economy is a peer-to-peer activity based on obtaining, granting or sharing access to goods and services, coordinated through online community services. This phenomenon has affected the field of Tourism through several platforms such as Airbnb. The objective of this article was to propose a theoretical model to verify the factors that contribute to the propensity to use sharing economy platforms in the scope of tourism, specifically Airbnb. For this, a quantitative study was carried out with 454 respondents from Brazil and 446 from Portugal, using structural equation modeling analysis. The main results indicated that the Cost Economy, the Performance Expectation, the Expectation of Shared Cultural Experiences and the Building of Social Links, the Perception of Co-creation of Value and the Anti-industry Perspective are directly related to the Propensity for the Use. [ABSTRACT FROM AUTHOR]

Copyright of Pasos: Revista de Turismo y Patrimonio Cultural is the property of Universidad de La Laguna, Instituto Universitario de Ciencias Politicas y Sociales and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Peer activity markets are growing in tourism and travel services. This article aimed to develop a research approach for future studies that have a shared economy as an object of research in the context of tourism. A bibliographic survey was carried out on articles published in the journals Tourism Management, Journal of Travel Research, and Annals of Tourism Research, classifying each article according to the model of the three dichotomies proposed by Hunt (2010) through the technique of analysis of content. The metric results show that the sharing economy is treated as a profitable (88%), micro (65%), and positive (82%) phenomenon. Besides, the study presents the five main clusters of themes: a) reputation, b) behavior, c) authenticity, d) trust, and e) value. The study contributes to researchers, making clearer the understanding of the current state of the art in relevant journals and suggesting a research agenda to guide future studies. [ABSTRACT FROM AUTHOR]

Copyright of Turismo: Visão e Ação is the property of Turismo-Visao E Acao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Economia & Gestão is the property of Revista Economia & Gestao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Considering the use of urban green parks an act of consumption and an experience that transforms the habits of its users, it is inferred the importance of Transformative Service Research and Service Dominant Logic in the proposition that, through respectful interactions, collaborative, sustainable, it's possible to promote greater well-being. The objective of this theoretical essay is to propose a hypothetical research model between urban green parks and the behavioral transformation of its users. For this, a bibliometric review of Transformative Service Research on the scientific basis: web of Science was performed. [ABSTRACT FROM AUTHOR]

Copyright of Revista Pretexto is the property of Revista Pretexto and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Music has been an integral part of the history of mankind. Among the various possible approaches, music can be studied as a form of entertainment. In recent years, streaming has become a major trend in music consumption. The purpose of this work was to identify the factors that influence the consumption of digital music, based on the theories of acceptance and use of technology. We performed a mixed research, with the respondents being users of a platform that provides services of music delivery. The qualitative phase, with semi-structured interviews submitted to content analysis, aimed to identify new attributes that are not present in the proposal for the adoption and use of technology model (UTAUT2). The quantitative phase was developed to test the hypothesis of a model called here a modified utaut2, and included 227 respondents. The data collected were analyzed using SPSS software, version 19. The results indicate that digital music users use this type of service for Hedonic Motivation, Context, Social Influence, Perceived Value, Effort Expectancy and Performance Expectancy. [ABSTRACT FROM AUTHOR]

Copyright of Caderno de Administração is the property of Universidade Estadual de Maringa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Some people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twophase investigation with Brazilians citizens: an exploratory and qualitative phase with 16 in-depth interviews and a descriptive and quantitative phase based on a model supported by the 3M Model of Motivation and Personality (Mowen, 2000), and interpreted using structural equation modeling, with partial least squares (PLS). The most important motives identified were push motives (to search for self-knowledge and personal development) and pull motives (to face adventures and challenges, seek novelty, have stories to tell, and experience cultural diversity). [ABSTRACT FROM AUTHOR]

Copyright of Revista Iberoamericana de Turismo is the property of Revista Iberoamericana de Turismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Tourism & Management Studies is the property of Escola Superior de Gestao, Hotelaria e Turismo, Universidade do Algarve and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The consumption of alcoholic beverages is a habit easily found and that achieves several age groups and regions of Brazil. According WHO, the country has presented a higher consumption level CARDOSO, Breno Julian Wendling. GOSLING, Marlusa de Sevilha. Gosling, Iury Teixeira de Sevilha. MEIRA, Kelly Cristine Oliveira. O que gera satisfação no consumo de bebidas alcoólicas? Revista Interdisciplinar Científica Aplicada, Blumenau, v.12, n.4, p. 01-22, TRI IV 2018. ISSN 1980-7031. Compared to the rest of the world, so that in 2010 only 42% of the population did not ingest alcoholic beverages during that period compared to the 48% obtained from the rest of the world. In view of this habit of the Brazilians the research problem of this study arises. This research main purpose is to verify which factors influence satisfaction when using alcoholic beverages. Therefore, an exploratory and descriptive research was conducted. In the exploratory phase, 22 interviews were done. After that, a survey was sent and 247 people responded to it. The data obtained were analyzed through the SPSS software. The results showed that the independent constructs could explain 58,1% of the variation in the dependent construct, and also that the constructs "attitude", "motivation" and "price" were the most significant to statistically explain the construc "satisfaction". [ABSTRACT FROM AUTHOR]

Copyright of Administração: Ensino e Pesquisa is the property of Administracao: Ensino e Pesquisa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study sought to develop and test empirically a model that examines the relationship between four destination image dimensions (i.e., cognitive, affective, unique, and overall image), their antecedents (i.e., familiarity, sociodemographic characteristics, and tourist motivations), and their influence on behavioral intentions. A quantitative research method based on online and physical surveys was used, resulting in 396 valid questionnaires analyzed by applying structural equation modeling. The reference unit was Ilheus, in Bahia, Brazil. The main results are related to the interrelationship between the destination image dimensions and overall image. The latter is strongly influenced by cognitive and affective images and indirectly by unique image. Cognitive image exerts a strong influence on the other dimensions of destination image. As for the dimensions' antecedents, informational familiarity mainly influences cognitive image (positively). Considering experiential familiarity, the number of visits negatively affects cognitive image. Sociodemographic characteristics (i.e., social class and level of education) also have a negative influence on cognitive image. Tourist motivations have a direct influence on cognitive and unique image and indirectly on affective image. Finally, the results also confirm the influence of overall image on intentions to recommend and return to a destination. [ABSTRACT FROM AUTHOR]

The main objective of this paper is to understand the relation between film production and the notoriety of the filming locations as Alternative Tourism Destinations. Through the case study of the TV series BORGEN, it is intended to understand the relations established in the filming locations and which are the criteria basis for their selection by the audiovisual producers, noting that the TV series influence the choice of touristic destinations. [ABSTRACT FROM AUTHOR]

Copyright of Revista Pretexto is the property of Revista Pretexto and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista do Serviço Público (Civil Service Review) is the property of Revista do Servico Publico and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Brasileira de Pesquisa em Turismo is the property of Associacao Nacional de Pesquisa e Pos-Graduacao em Turismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Brazilian Journal of Management / Revista de Administração da UFSM is the property of Brazilian Journal of Management / Revista de Administracao da UFSM and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Because it is an event of great importance in the lives of women, brides dedicate a lot of time, energy, creativity and money to ensure that marriage is carried out in a special way. The purpose of this article was to evaluate what are the influential elements in buying a wedding dress. For this, it was considered as theoretical foundation the Theory of Planned Behavior (TCP) and symbolism. This study had the initial exploratory phase with in-depth interviews on the subject with about 10 brides. The second phase was descriptive of a quantitative nature in which respondents answered the questions according to the Likert scale from 1 to 10. In terms of the hypothesis test and the answer to the formulated problem, one has, within the researched variables, the only one that influences the intention of the purchase of the wedding dress is the attitude towards the purchase. [ABSTRACT FROM AUTHOR]