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2. Refining an Assessment Tool to Optimize Gender Equity in Professional STEM Societies. WCER Working Paper No. 2021-7
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University of Wisconsin-Madison, Wisconsin Center for Education Research (WCER), Peters, Jan W., Campbell-Montalvo, Rebecca A., Leibnitz, Gretalyn M., Metcalf, Heather, Sims, Ershela L., Lucy-Putwen, Andrea, Gillian-Daniel, Donald L., and Segarra, Verónica A.
- Abstract
Professional societies (ProSs) are instrumental in shaping science, technology, engineering, and mathematics (STEM) cultural norms. Existing legacy structures designed to serve majority groups and constructed in service of dominant norms and values present a clear obstacle to attracting, retaining, and serving minoritized STEM professionals, such as women, particularly women with additional intersecting marginalized statuses (Solebello et al., 2016). In this perspective article, we in the Amplifying the Alliance to Catalyze Change for Equity in STEM Success project, known as ACCESS+, explain our development of an adapted diversity, equity, and inclusion assessment tool. ACCESS+ is an NSF ADVANCE Partnership that is adapting a pre-existing tool known as the Diversity and Inclusion Progression Framework, which was developed in the United Kingdom jointly by the Royal Academy of Engineering and the Science Council (2021). As with the original version, the purpose of the U.S. adaptation--the Equity Environmental Scanning Tool, or EEST--is to provide STEM ProSs with a way to benchmark their diversity, equity, and inclusion efforts, discern areas of organizational strength, and identify foci for organizational remediation. In this piece, we share background information for EEST refinement, including content adaptations and structural changes.
- Published
- 2021
3. International Society for Cell & Gene Therapy Position Paper: Key considerations to support evidence-based cell and gene therapies and oppose marketing of unproven products.
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Ikonomou L, Cuende N, Forte M, Grilley BJ, Levine AD, Munsie M, Rasko JEJ, Turner L, Bidkhori HR, Ciccocioppo R, Grignon F, Srivastava A, Weiss DJ, Zettler P, and Levine BL
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- Humans, Regenerative Medicine, Genetic Therapy, Cell- and Tissue-Based Therapy, Marketing
- Abstract
The field of regenerative medicine, including cellular immunotherapies, is on a remarkable growth trajectory. Dozens of cell-, tissue- and gene-based products have received marketing authorization worldwide while hundreds-to-thousands are either in preclinical development or under clinical investigation in phased clinical trials. However, the promise of regenerative therapies has also given rise to a global industry of direct-to-consumer offerings of prematurely commercialized cell and cell-based products with unknown safety and efficacy profiles. Since its inception, the International Society for Cell & Gene Therapy Committee on the Ethics of Cell and Gene Therapy has opposed the premature commercialization of unproven cell- and gene-based interventions and supported the development of evidence-based advanced therapy products. In the present Guide, targeted at International Society for Cell & Gene Therapy members, we analyze this industry, focusing in particular on distinctive features of unproven cell and cell-based products and the use of tokens of scientific legitimacy as persuasive marketing devices. We also provide an overview of reporting mechanisms for patients who believe they have been harmed by administration of unapproved and unproven products and suggest practical strategies to address the direct-to-consumer marketing of such products. Development of this Guide epitomizes our continued support for the ethical and rigorous development of cell and cell-based products with patient safety and therapeutic benefit as guiding principles., Competing Interests: Declaration of Competing Interest Hamid R. Bidkhori is the chancellor of the Biomedical Research Ethics Committee of Academic Center for Education, Culture and Research (ACECR) - Mashhad. He is a member of the International Society for Cell & Gene Therapy (ISCT), the International Society for Extracellular Vesicles (ISEV) and the ISCT Committee on the Ethics of Cell and Gene Therapy. Rachele Ciccocioppo is a member of the Advisory Board of Takeda (Italy) for the use of mesenchymal stromal cells in fistulizing Crohn's disease. Natividad Cuende is a member of the Governing Council of the Agencia Española de Medicamentos y Productos Sanitarios (Spanish Medicine and Medical Device Agency). She is member of the ISCT Committee on the Ethics of Cell and Gene Therapy and the ISCT Legal and Regulatory Affairs Committee–Europe. She is also member of the Spanish Guarantee Committee for Donation and Use of Human Cells and Tissues of the Spanish Ministry of Science and Innovation. She is not paid for these roles. Bambi Grilley is affiliated with QBRegulatory Consulting LLC that has provided regulatory affairs and project management support to AlloVir, Marker Therapeutics, LOKON Pharma, Tessa Therapeutics and March Biosciences. She is a member of ISCT and its Ethics of Cell and Gene Therapy (ECGT) Committee and is the incoming Chief Regulatory Officer of ISCT. She is not paid for her roles in ISCT. Conflict of interest is managed in accordance with Baylor College of Medicine policy and oversight. Laertis Ikonomou has written an expert report in a class action lawsuit filed against a business selling unproven “stem cell”-based interventions, and wrote the report on a pro bono basis. He is a member of the ISCT and the International Society for Stem Cell Research (ISSCR) and the chair of the ISCT Committee on the Ethics of Cell and Gene Therapy. He is not paid for these roles. Conflict of interest is managed in accordance with University at Buffalo policy and oversight. Aaron D. Levine is a member of ISCT and its ECGT committee. He is not paid for these roles. Levine's research program is supported by the National Science Foundation (NSF) (Grant No. EEC-1648035). Bruce Levine has received compensation for serving on the scientific advisory boards of Akron Bio, Avectas, Immuneel, Immusoft, In8bio, Ori Biotech, Oxford Biomedica, UTC Therapeutics and Vycellix. He has received compensation for consulting for GSK. He has received compensation and equity from Capstan Therapeutics as a co-founder and member of the Scientific Advisory Board. As co-founder of Tmunity Therapeutics, he received equity. Conflict of interest is managed in accordance with University of Pennsylvania policy and oversight. Megan Munsie is a member of the International Society for Stem Cell Research and its Ethics Committee and Public Policy Committee. She is also the President of the Australasian Society for Stem Cell Research. Munsie's research program is supported by the Novo Nordisk Foundation Center for Stem Cell Medicine (NNF21CC0073729). John E. J. Rasko: employment: Royal Prince Alfred Hospital; consultancy and honoraria: Rarecyte, Gilead, Roche, Novartis, Bluebird Bio, Spark therapeutics, Cynata, Pfizer; equity: Genea; shareholder: Rarecyte, Woke; DSMB: Diamond Fanconi anemia trial; research funding: National Health and Medical Research Council (NHMRC), New South Wales Cancer Council, Cancer Institute NSW (CINSW), Therapeutic Innovation Australia, Philanthropic foundations; Chair, Gene Technology Technical Advisory Committee, Office of The Gene Technology Regulator, Australian Government. Leigh Turner served as a compensated expert witness for the US government in a criminal case and as a pro bono expert witness in a class action lawsuit. He is a member of ISCT and its ECGT committee. He is also a member of the International Society for Stem Cell Research and its Ethics Committee and Membership Committee. Turner's research program is supported by the Pew Charitable Trusts. Daniel J. Weiss served as a compensated expert witness for the US government in a criminal case and as a pro bono expert witness in a class action lawsuit. He is a member of ISCT and its ECGT committee and is former Chief Scientific Officer of the ISCT. He is not paid for his roles in the ISCT. Dr. Weiss has received compensation for consulting with Mesoblast Inc., NextCell Inc., United Therapeutics. Inc. and Vertex Inc. Conflict of interest is managed in accordance with University of Vermont policy and oversight. Patricia J. Zettler reports serving as a consultant to the US Food & Drug Administration. All the other authors have no commercial, proprietary, or financial interest in the products or companies described in this article., (Copyright © 2023 International Society for Cell & Gene Therapy. Published by Elsevier Inc. All rights reserved.)
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- 2023
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4. Madison Park II: Capitalizing on Employment Opportunities. White Paper No. 225
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Pioneer Institute for Public Policy Research and Donovan, William
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For many years the co-operative education program at Madison Park Technical Vocational High School in Boston has fallen short of supporters' hopes for it. The number of students it placed in paid jobs with local employers was often below that of co-op programs at other career vocational technical education (CVTE) schools and mostly focused on three or four of Madison Park's 20 industry disciplines. Much of the reason for the disappointing performance has been attributed to struggles the school has endured during the last decade, by now a well-worn story. In 2016 Madison Park was designated a Level 4 school by the Massachusetts Department of Elementary and Secondary Education (DESE), earning an "underperforming" label. Accordingly, school officials created a turnaround plan that they began implementing in June of that year. The co-operative education program, in which students receive hands-on training while being paid, is showing positive signs. The number of students working co-op jobs, though still well behind other regional voc-tech schools, has grown. But can Madison Park notch a win beyond its own walls? More specifically, can it play a larger role in creating educational and economic opportunity in Boston by supplying needed skilled labor for Boston-based businesses? State officials forecast thousands of job opportunities during the next eight years for workers who have the skills and education to do the job. Will the school created to train those workers fulfill its promise? This is the second of two papers by Pioneer Institute about the recovery effort at Madison Park. The first report, published in September of this year, examined the turnaround plan and reported on its progress as judged by the 10-year review of the New England Association of Schools and Colleges. This paper looks at the school's co-operative education program because of its important place within the curriculum and the potential it holds. The paper draws on interviews with school officials, state employment data and other CVTE educators and advocates. [For the first report, "Madison Park Technical Vocational High School Turnaround Update. White Paper No. 215," see ED607841.]
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- 2021
5. Using CAS as a Framework to Assess Holistic Learning. Occasional Paper No. 43
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National Institute for Learning Outcomes Assessment, Council for the Advancement of Standards in Higher Education (CAS), Henning, Gavin W., Robbins, Rich, and Andes, Stacy
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Holistic student learning has been a hallmark of U.S. higher education since the early 20th Century when the American Council on Education (ACE) published the "Student Personnel Point of View" (SPPV) in 1937, reaffirming time and again that learning happens both inside and outside of the classroom. To consider students' holistic development, various scholars and organizations have developed learning taxonomies and learning outcome frameworks. The Council for the Advancement of Standards in Higher Education (CAS) provides tools and resources to guide the development of holistic learning and development outcomes that employers and higher education professionals wish to see in college graduates. CAS consists of a consortium of experts from various areas of higher education engaged in developing standards for professional practice as well as resources for self-assessment for functional areas of student support in higher education. Based in holistic learning and incorporating 47 functional areas involved in student learning and development, the CAS Standards serve as a validated, reliable resource in this data-driven, accountability-focused higher education environment. CAS Standards align with multiple other learning frameworks, are endorsed by higher education organizations and associations, and have multiple uses in research, evaluation, and assessment of student engagement, learning, and development. This paper explores how the CAS learning domains and dimensions can be used to identify and achieve various division-level or functional unit goals, to advance self-assessment, and to inform institutional effectiveness.
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- 2020
6. Asymmetry by Design? Identity Obfuscation, Reputational Pressure, and Consumer Predation in U.S. For-Profit Higher Education. Research & Occasional Paper Series: CSHE.5.2020
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University of California, Berkeley. Center for Studies in Higher Education, Goldstein, Adam, and Eaton, Charlie
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This article develops and tests an identity-based account of malfeasance in consumer markets. It is hypothesized that multi-brand organizational structures help predatory firms short-circuit reputational discipline by rendering their underlying identities opaque to consumer audiences. The analysis utilizes comprehensive administrative data on all for-profit U.S. colleges, an industry characterized by widespread fraud and poor (though variable) educational outcomes. Consistent with the hypothesis that brand differentiation facilitates malfeasance by reducing ex ante reputational risks, colleges which are part of multi-brand companies invest less in instruction, have worse student outcomes, and are more likely to face legal and regulatory sanctions (relative to single-brand firms). Maintaining multiple outward-facing brand identities also mitigates reputational penalties in the wake of law enforcement actions, as measured by news coverage of the legal action, and by subsequent enrollment growth. The results suggest that identity multiplicity plays a key role in allowing firms to persist in furnishing sub-standard products, even amid frequent scandals and media scrutiny. Predatory practices are facilitated not only from the inherent informational asymmetries in a given product, but also from firms' efforts to make themselves less legible to audiences. The analysis contributes to research on higher education, organizational theory, and the sociology of markets. [Additional funding for this research was provided by the University of California.]
- Published
- 2020
7. Determination of color developers replacing bisphenol A in thermal paper receipts using diode array and Corona charged aerosol detection-A German market analysis 2018/2019.
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Eckardt M, Kubicova M, Tong D, and Simat TJ
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- Benzhydryl Compounds chemistry, Calibration, Chromatography, High Pressure Liquid, Chromatography, Reverse-Phase, Color, Endocrine Disruptors analysis, European Union, Germany, Limit of Detection, Linear Models, Phenols chemistry, Reference Standards, Sulfones, Aerosols analysis, Benzhydryl Compounds analysis, Marketing, Paper, Phenols analysis, Temperature
- Abstract
Thermal papers (e.g. point of sale receipts, adhesive labels, tickets) significantly contribute to contamination of paper material cycles and the environment with substances of (eco-) toxicological concern. In particular, they contain color developers like endocrine disrupting bisphenols in typical concentrations of about 1-2 percent per weight (wt%). Bisphenol A (BPA) was used as the common color developer over the last decades, but it will be restricted for thermal paper application in the European Union to a limit of 0.02 wt% from 2020 onwards. Consequently, a variety of BPA substituents such as bisphenol S (BPS) and its derivatives gain importance in thermal paper application. In this study, a rapid, reliable and cost-effective method for identification and quantification of BPA, alternative color developers and related substances like sensitizers is presented based on HPLC separation coupled with diode array detection (DAD) and Corona charged aerosol detection (CAD). Quantification was performed with regard to the intended use of the substances in thermal papers. Besides traditional UV external calibration using reference standards, alternative quantification approaches, in particular UV chromophore concentration for BPS derivatives and CAD universal response technique for low-volatile color developers, were applied and compared in order to allow quantification without reference substances. A market analysis for intended used color developers and sensitizers was performed on thermal paper samples (n = 211) collected in Germany during 2018 and 2019. Pergafast 201 (in 41.7% of the samples) was the most common color developer with concentrations above 0.02 wt%, followed by BPA (36.0%), BPS (13.3%) and other BPS derivatives known as D8, D-90, BPS-MAE and TGSA, that are mainly present in adhesive labels. Sensitizers were determined in over 90% of the samples., (Copyright © 2019 Elsevier B.V. All rights reserved.)
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- 2020
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8. Mapping research in marketing: trends, influential papers and agenda for future research
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Ramos, Ricardo, Rita, Paulo, and Vong, Celeste
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- 2024
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9. Value Co-Creation Styles in Higher Education and Their Consequences: The Case of Poland. Research & Occasional Paper Series: CSHE.10.18
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University of California, Berkeley. Center for Studies in Higher Education and Dziewanowska, Katarzyna
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Effective education at the tertiary level is one of the key conditions for the development of modern economies; it also has a substantial impact on social development. Nowadays, higher education institutions all over the world are facing numerous challenges, some of them global (e.g. funding), others local (e.g. demographic trends). Universities are seeking new ways of dealing with the challenges; however, they often resort to methods that seem to do more harm than good by moving the emphasis from long-term objectives to short-term ones. In marketing literature, a new concept of Service-Dominant Logic (SDL) is proposed as an alternative approach to traditional and outdated marketing theories applied to the higher education sector. Its foundational premise of value co-creation seems to be of particular relevance here as it assumes that various groups of actors jointly create the academic experience. This paper focuses on the higher education sector in Poland and investigates the attitudes of Polish students towards value co-creation and their consequences for the academic experience. The study leads to the identification of value co-creation styles among students reflected by five segments: Maximalists, Minimalists, the Scrupulous, the Networking-Oriented and the Intellectuals and presents their detailed characteristics.
- Published
- 2018
10. Analysing the Role of Post Click Factors in Generating Leads Through Search Advertising
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Kishore, Amit, Om Prakash, C., Ghosh, Ashish, Editorial Board Member, Zhou, Lizhu, Editorial Board Member, Weber, Gerhard-Wilhelm, editor, Martinez Trinidad, Jose Francisco, editor, Sheng, Michael, editor, Ramachand, Raghavendra, editor, Kharb, Latika, editor, and Chahal, Deepak, editor
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- 2025
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11. The Impact of Generative AI on Creative Professionals in Marketing: A Systematic Review and Practical Framework
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Coetzer, Adriaan, Weilbach, Lizette, Hattingh, Marié, Panchoo, Shireen, Ghosh, Ashish, Editorial Board Member, Zhou, Lizhu, Editorial Board Member, Hinkelmann, Knut, editor, and Smuts, Hanlie, editor
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- 2025
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12. Does Opting into a Search Service Provide Benefits to Students? ACT Working Paper 2017-3
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ACT, Inc., Moore, Joann L., and Cruce, Ty
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Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice architecture that structures students' decision to participate in ACT's Educational Opportunity Service (EOS) in order to make a causal inference about the benefit to the student of opting into a search service. We hypothesized that students who had opted into EOS unintentionally sent scores to more colleges than students who opted out. Indeed, we found that unintentional opt-in was associated with an 8% increase in the odds of sending scores to any colleges, and for students who sent scores, unintentional EOS opt-in was associated with a 1.1 increase in the number of colleges to which scores were sent. Results of this study support the hypothesis that EOS opt-in may indeed be an effective part of a student's college search strategy.
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- 2017
13. The Framing of Diversity Statements in European Universities: The Role of Imprinting and Institutional Legacy
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Nicole Philippczyck, Jan Grundmann, and Simon Oertel
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We analyze the role of institutional founding conditions and institutional legacy for universities' self-representation in terms of diversity. Based on 374 universities located in the Czech Republic, France, Germany, Hungary, Italy, and Poland, we can differentiate between a more idealistic understanding (logic of inclusion and equality) and a more market-oriented understanding (market logic) of diversity. Our findings show that the founding phase has no significant effect on the likelihood of a university focusing on a market-oriented understanding of diversity--however, we observe an imprinting effect with respect to the adoption of a diversity statement in general and an equity-oriented statement. Moreover, our findings show that there is a socialistic heritage for universities in Central and Eastern European (CEE) countries that is at work and still influences universities' understandings of diversity today.
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- 2024
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14. Adapting Child Care Market Price Surveys to Support State Quality Initiatives. White Paper
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ICF International and Branscome, Kenley
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Recent changes to the Child Care and Development Fund (CCDF) require a state's child care market price survey to: (1) be statistically valid and reliable and (2) reflect variations in the cost of child care services by geographic area, type of provider, and age of child. States may use an alternative methodology for setting payment rates--such as a cost estimation model--to take into account the cost of meeting quality requirements. This brief provides an overview on how states can adapt to meet these new requirements and also align price surveys to better support efforts to improve the access that children have to high-quality early learning programs.
- Published
- 2016
15. Scaling Completion College Services as a Model for Increasing Adult Degree Completion. Lumina Issue Papers
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Lumina Foundation for Education, Johnson, Nate, and Bell, Alli
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An estimated 46 million adults have some college education but have not completed their degrees. For many, especially those who have accumulated several years' worth of credits, the inability to finish college remains a frustration. If the United States is to achieve its ambitious education attainment goals, many more adults with such experience must finish their degrees. While there is a role in this effort for every college and university, "Completion Colleges" offer an extremely cost-effective route to degrees for students who have substantial amounts of prior credit or experiences that can be translated into credit through prior-learning assessment. Serving adults with some college experience, while widely recognized as important, rarely gets the same attention from policymakers, trustee boards, and the news media as other key issues in American higher education. This paper, supported by Lumina Foundation, highlights the potential of Completion College services to help states, higher education systems, and separately accredited institutions to affordably graduate larger numbers of adults who have stepped out of college. There clearly is a market nationally for the types of flexible, student-centered, outcomes-based degree programs Completion Colleges deliver. In the vast majority of states that do not have a Completion College, this demand is often met by for-profit colleges, which market aggressively to recruit non-traditional students. Completion Colleges offer a public or nonprofit alternative to these students, for whom traditional public institutions are not always well suited. States with Completion Colleges are benefiting from a decades-old service model that is as relevant today as when the institutions were created. The potential for scaling these models is strong and should be explored.
- Published
- 2014
16. Impact of Social Media Marketing, Innovation, and Effective Management on SMEs Performance: A Conceptual Study
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Al-Hooti, Zahra, Alawi, Abrar AL, Ahmed, Zunaith, Al-Busaidi, Talal, Filipe, Joaquim, Editorial Board Member, Ghosh, Ashish, Editorial Board Member, Prates, Raquel Oliveira, Editorial Board Member, Zhou, Lizhu, Editorial Board Member, M. A. Musleh Al-Sartawi, Abdalmuttaleb, editor, Helmy Abd Wahab, Mohd, editor, and Hussainey, Khaled, editor
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- 2024
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17. Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19
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Dones, Virgin, Flecha-Ortiz, Jose, Santos-Corrada, Maria, and Lopez, Evelyn
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- 2023
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18. Mapping research in marketing: trends, influential papers and agenda for future research
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Ricardo Ramos, Paulo Rita, and Celeste Vong
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Marketing ,Bibliometric analysis ,Citation analysis ,Research publications ,Science mapping ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
Purpose – This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential future research directions. Design/methodology/approach – The 100 most influential marketing academic papers published between 2018 and 2022 were identified and scrutinized through a bibliometric analysis. Findings – The findings further upheld the critical role of emerging technologies such as Blockchain in marketing and identified artificial intelligence and live streaming as emerging trends, reinforcing the importance of data-driven marketing in the discipline. Research limitations/implications – The data collection included only the 100 most cited documents between 2018 and 2022, and data were limited only to Scopus database and restrained to the Scopus-indexed marketing journals. Moreover, documents were selected based on the number of citations. Nevertheless, the data set may still provide significant insight into the marketing field. Practical implications – Influential authors, papers and journals identified in this study will facilitate future literature searches and scientific dissemination in the field. This study makes an essential contribution to the marketing literature by identifying hot topics and suggesting future research themes. Also, the important role of emerging technologies and the shift of marketing toward a more data-driven approach will have significant practical implications for marketers. Originality/value – To the best of the authors’ knowledge, this is the first comprehensive study offering a general overview of the leading trends and researchers in marketing state-of-the-art research.
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- 2024
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19. The Management of Intercollegiate Athletics at UC Berkeley: Turning Points and Consequences. Research & Occasional Paper Series: CSHE.12.13
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University of California, Berkeley. Center for Studies in Higher Education, Cummins, John, and Hextrum, Kirsten
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This white paper was prepared at the request of the Advisory Committee to the Athletic Study Center as a result of their concern over poor graduation rates in football as released by the NCAA in 2012. The paper received extensive review by the members of that committee as well as several other knowledgeable faculty and senior administrators before it was forwarded to the University Athletics Board in late May, 2013. It is based on a larger project being conducted with the Regional Oral History Office at the Bancroft Library. The purpose of the research is to explore the history of the management of Intercollegiate Athletics at UC Berkeley from the 1960s to the present. The project began in 2009 and will include, when completed, approximately 70 oral history interviews of individuals who played key roles in the management of intercollegiate athletics over that period of time--Chancellors, Athletic Directors, senior administrators, Faculty Athletic Representatives, other key faculty members, directors of the Recreational Sports Program, alumni/donors, administrators in the Athletic Study Center and others. The interviews were conducted by John Cummins, Associate Chancellor-Chief of Staff, Emeritus who worked under Chancellors Heyman, Tien, Berdahl and Birgeneau from 1984-2008. Intercollegiate Athletics reported to him from 2004-2006. A publication of the results is underway and will be co-authored by Cummins and Kirsten Hextrum, a PhD student in the Graduate School of Education, a member and two-time national champion of Cal Women's Crew from 2003-2007, and a tutor/adviser in the Athletic Study Center since 2009. This paper addresses administrative and management issues that typically concern those responsible for the conduct of a Division I-A intercollegiate athletics program. It assumes that such a program will continue for many years to come and that it provides important benefits for the Cal community. Its focus is principally with the market driven, multi-billion dollar phenomenon of the big-time sports of Men's football and basketball, their development over time and their intersection with the academic world. The Olympic or non-revenue sports at UC Berkeley more closely resemble the amateur intercollegiate ideal with high graduation rates and successful programs. Even these sports programs, however, are gradually being pulled into the more highly commercialized model. Appended are: (1) Federal Graduation Rates for the Entering Cohorts 1999-2005; (2) Timeline of the History of Intercollegiate Athletics; and (3) Executive Summary.
- Published
- 2013
20. Active-Learning Approaches to the Business French Course: The Business French Research Paper.
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Meyer, E. Nicole
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A student assignment designed for a business French course is described. The assignment, a student research paper, is intended to promote both active learning and integration of skills. It is short and completed early in the course. Students are assigned topics and must research, organize, and summarize in French. It is expected that each student will produce multiple drafts, with teacher supervision; only the final draft is graded. The paper is allotted 20 percent of the course grade. A copy of each paper is distributed to all students so they may use them as personal resources. Potential topics and topic areas include possible careers and job opportunities, the general importance of French language to business, job search methods and job interviews, further educational opportunities, and original topics based on business-related events or processes. Other related activities that can be used in the classroom include proficiency-oriented exercises, use of authentic French documents, and role-playing. Students are encouraged to invite visitors they have met during their research. Contacts with French firms may also result in internship opportunities. The research paper assignment handout, which includes notes on 13 potential topics, is appended. Contains 75 references and 14 notes. (MSE)
- Published
- 1994
21. Corporate information: Neeraj Paper Marketing Ltd - 539409 - Compliances-Reg. 39 (3) - Details of Loss of Certificate|Duplicate Certificate (Update on 30-09-24)
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Paper ,Marketing ,Marketing industry ,General interest ,News, opinion and commentary - Abstract
Mumbai: Neeraj Paper Marketing Ltd - 539409 - Compliances-Reg. 39 (3) - Details of Loss of Certificate / Duplicate Certificate The complete document can be viewed at this link: [...]
- Published
- 2024
22. Valuing Diversity: Guidance for Labour Market Integration of Migrants. Working Paper No 24
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Cedefop - European Centre for the Development of Vocational Training and Moreno da Fonseca, Pedro
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Europe faces an increase in the age of its natural population and a reduction in available labour force. The retirement of a highly qualified workforce, alongside a rise in demand for medium- and high-skilled workers, will likely result in labour shortages in several sectors and countries. The movement of qualified, third-country immigrants into the European Union is needed for economic recovery. Guidance services are to the fore in the reception of third-country immigrants; they provide fundamental career information and career management skills (CMS), empowering individuals to acquire autonomy in managing their career in a new country. This Cedefop study analyses guidance strategies to support labour market integration of immigrants. Its findings suggest the need for greater engagement by employers, trade unions and immigrant communities, as well assurance of appropriate practitioner training and improved marketing and communication strategies. The following are appended: (1) List of definitions; and (2) List of abbreviations. A bibliography is also included.
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- 2014
23. Predictive Analytics in Marketing Using Artificial Intelligence
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Shukla, Rishi Prakash, Juneja, Divya, Monga, Shriya, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Das, Swagatam, editor, Saha, Snehanshu, editor, Coello, Carlos A. Coello, editor, Rathore, Hemant, editor, and Bansal, Jagdish Chand, editor
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- 2024
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24. Events’ Tourism and Hospitality Marketing
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Liberato, Dália, Costa, Elga, Barradas, Isabel, Liberato, Pedro, Ribeiro, Joaquim, Howlett, Robert J., Series Editor, Jain, Lakhmi C., Series Editor, Carvalho, João Vidal, editor, Abreu, António, editor, Liberato, Dália, editor, and Rebolledo, José Angel Díaz, editor
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- 2024
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25. New Retail Format, Sales Management Applications for Business Using AI and Wireless Network
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Mishra, Shweta Ajay, Rokade, Kapil, Filipe, Joaquim, Editorial Board Member, Ghosh, Ashish, Editorial Board Member, Prates, Raquel Oliveira, Editorial Board Member, Zhou, Lizhu, Editorial Board Member, M. A. Musleh Al-Sartawi, Abdalmuttaleb, editor, Helmy Abd Wahab, Mohd, editor, and Hussainey, Khaled, editor
- Published
- 2024
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26. A Global Talent Magnet: How a San Francisco/Bay Area Global Higher Education Hub Could Advance California's Comparative Advantage in Attracting International Talent and Further Build US Economic Competitiveness. Research & Occasional Paper Series: CSHE.9.11
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University of California, Berkeley, Center for Studies in Higher Education, Douglass, John, Edelstein, Richard, and Hoareau, Cecile
- Abstract
During the 2009-10 academic year international students generated more than $18.8 billion in net income into the US economy. California alone had nearly 100,000 international students with an economic impact of nearly $3.0 billion. In this paper, we outline a strategy for the San Francisco/Bay Area to double the number of international students enrolled in local colleges and universities in ten years or less, generating a total direct economic impact of an additional $1 billion a year into the regional economy. The US retains a huge market advantage for attracting foreign students. Within the US, the San Francisco/Bay Area is particularly attractive and could prevail as an extraordinary global talent magnet, if only policymakers and higher education leaders better understood this and formulated strategies to tap the global demand for higher education. Ultimately, all globalism is local. We propose that the San Francisco/Bay Area, a region with a group of stellar universities and colleges, should reimagine itself as a Global Higher Education Hub to meet national and regional economic needs, as well as the thirst of a growing world population for high-quality tertiary education. Other parts of the world have already developed their version of the higher education hub idea. The major difference in our proposed Californian version is that foreign competitors seek to attract foreign universities to help build enrollment and program capacity at home, and are funded almost solely by significant government subsidies. Our model builds capacity, but is focused on attracting the world's talent and generating additional income to existing public and private colleges and universities. Doubling international enrollment from 30,000 to 60,000 students in ten years or less will require expanding regional enrollment capacity as part of a strategy to ensure access to native students, and as part of a scheme to attract a new generation of faculty and researchers to the Bay Area and California. International students would need to pay higher then the full cost of their education, helping to subsidize domestic students and college and university programs. The result would be a San Francisco/Bay Area Global Higher Education Hub--a self-reinforcing knowledge ecosystem that is internationally attractive, socially beneficial, and economically viable. We offer a path for analyzing the feasibility of this Global Higher Education Hub, including the steps necessary to engage the private sector and local government to help create enrollment capacity and academic programs, a discussion of a financial model, possible marketing strategies, and for developing shared facilities and services. This initiative will require most Bay Area colleges and universities, including UC Berkeley and Stanford University, to collaborate. By providing a leadership role, Berkeley and Stanford would help brand the hub idea internationally, provide leadership in shaping direct and indirect economic returns of the SF/Bay area higher education hub, while also gaining from the increased international attractiveness of the region and the use of shared facilities. It is about the money. But it is also about establishing closer ties with the regional universities and colleges, business interests and local governments, enhancing the quality and reputation of our universities and colleges, building enrollment capacity for native students, integrating international perspectives into the activities and learning of students and faculty, and broadening the opportunity for international collaborations. It is about solidifying the Bay Area as a global talent magnet, one that is even more culturally diverse, even more innovative, and that continues to attract talent from throughout the world. We conclude the paper by suggesting that a regionally based knowledge hub would also be a viable strategy for a select group of other urban areas of the US. Appended are: (1) Examples of Higher Education Hubs; and (2) The Elements of a Hub Cost and Benefits Model. (Contains 7 tables, 5 figures and 37 endnotes.)
- Published
- 2011
27. Pacific Visions: Finding, Selecting, and Using Resources for Your Libraries, Archives, and Museums. Selected Papers from PIALA 2009, Pacific Islands Association of Libraries, Archives, and Museums Annual Conference (19th, Pohnpei, Federated States of Micronesia, November 16-21, 2009)
- Author
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Pacific Islands Association of Libraries, Archives and Museums and Drake, Paul B.
- Abstract
This publication follows the tradition of publishing selected papers from Pacific Islands Association of Libraries, Archives and Museums (PIALA) annual conferences. This 19th annual conference was held in Pohnpei, Federated States of Micronesia, November 16-21, 2009. The volume begins with a listing of the members of the PIALA 2009 Planning Committee and PIALA Officers and Executive Board, Acknowledgements, and the Conference program schedule. Fr. Francis X. Hezel of the Micronesian Seminar presented the keynote address "Pacific Visions: Finding, Selecting, and Using Films for Your Libraries, Archives, & Museums." The presentations include: Library Marketing that Works (Megan Beard); Hospital Medical Libraries Populating the Micronesian Islands (Arlene Cohen); SPC Library's Most Useful and Interesting Resources (Eleanor Kleiber); Go Local: Sharing Knowledge on Local Foods, by the Island Food Community of Pohnpei group (Lois Englberger, Rainer Jimmy, and Adelino Lorens); Switching Library Management Software for the Better: The Experience of The University Of Goroka Library (Leah Kalamoroh); Finding Excellence With a Personal Touch: A Look at Service Benchmarking (Paul B. Drake); Entity Reports from Republic of Palau, Territory of American Samoa, Chuuk State FSM, Territory of Guam, and Commonwealth of the Northern Mariana Islands; Introducing PARBICA (Naomi Ngirakamerang); Boost Literacy @ Your Library: Working Together to Promote Literacy, (Imengel Mad and Cerilla Michael); A Tribute to Lifetime Achievement Award (recipient Iris Falcam); and attendee group photograph. The volume ends with an appended chronology of PIALA conferences and link to fulltext availability. (Individual papers contain references.)
- Published
- 2011
28. There Are Alternatives! Markets and Democratic Experimentalism in Early Childhood Education and Care. Working Papers in Early Childhood Development, Number 53
- Author
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Bernard Van Leer Foundation (Netherlands) and Moss, Peter
- Abstract
In this paper Peter Moss, a Professor of Early Childhood Provision at the University of London, challenges the hegemony of the market model in early childhood education and care. He shows how the market model embodies the values of neoliberalism and, drawing on the work of the Brazilian social theorist Roberto Unger, discusses "democratic experimentalism" as an alternative. The paper's aim is not to prove that one is superior or that these are the only two models available; rather, it is to show that alternatives to the market model exist, and that the questions raised by ECEC (early childhood education and care) are therefore ethical and political rather than merely technical. A bibliography is included. (Contains 17 footnotes.)
- Published
- 2009
29. Structure in Community College Career-Technical Programs: A Qualitative Analysis. CCRC Working Paper No. 50
- Author
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Columbia University, Community College Research Center, Van Noy, Michelle, Weiss, Madeline Joy, Jenkins, Davis, Barnett, Elisabeth A., and Wachen, John
- Abstract
Using data obtained from interviews and program websites at Washington community and technical colleges, the authors of this study examine the structure of community college career-technical programs in allied health, business and marketing, computer and information studies, and mechanics and repair. A framework for structure with four dimensions--program alignment, program prescription, information quality, and active program advising and support--is used to evaluate the practices of relatively high- and low-performing colleges within each field of study. The authors reviewed the websites of all programs at high- and low-performing colleges in each of these fields of study and conducted case studies on individual programs from these fields, interviewing faculty, administrators, and counselors to learn more about the dimensions of structure in the programs. The allied health, computer and information science, and mechanics and repair programs were all found to be highly structured; the business and marketing programs were found to have a moderate level of structure. Overall, given that all of the programs were at least moderately structured, there was limited evidence of a connection between program structure and program performance. Appended are: (1) Site Selection Methodology; and (2) Coding Guidelines for Program Websites. (Contains 3 figures, 11 tables and 8 footnotes.)
- Published
- 2012
30. Making Web Sites an Effective Recruitment Asset: Content Management Solutions Keep Web Sites Fresh and Relevant--and Students Engaged. Noel-Levitz White Paper
- Author
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Noel-Levitz, Inc.
- Abstract
Have you updated your Web site today? Is it possible that answering "yes" to this simple question is the key to the success of your marketing and recruiting efforts? In the current recruitment arena, the ability to update and maintain this one high-value asset (your Web site) might be the key to the potency of your institutional marketing effort. While e-mail, print, and other methods of interacting with students and parents remain vitally important, there's no question that college Web sites have taken center stage in the effort to convey key messages and engage prospective students. This paper discusses how colleges can use a content management system to keep their Web sites fresh, relevant, and engaging to students, while also promoting ownership and participation from multiple campus users.
- Published
- 2009
31. Annual Proceedings of Selected Research and Development Papers Presented at the National Convention of the Association for Educational Communications and Technology (29th, Dallas, Texas, 2006). Volume 2
- Author
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Association for Educational Communications and Technology, Washington, DC., Simonson, Michael, and Crawford, Margaret
- Abstract
For the twenty-ninth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the National AECT Convention in Orlando, Florida. The Proceedings of AECT's Convention are published in two volumes. Volume 2 contains papers primarily dealing with instruction and training issues. (Individual papers contain references, figures, and tables.) [For Volume 1, see ED499964.]
- Published
- 2006
32. RC LIM MARKETING secures contract for SUPPLY AND DELIVERY OF BOND PAPERS AND MIMEO PAPERS
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Marketing ,Contract agreement ,News, opinion and commentary - Abstract
Philippines based RC LIM MARKETING has secured contract from ZAMBOANGA CITY MEDICAL CENTER for SUPPLY AND DELIVERY OF BOND PAPERS AND MIMEO PAPERS. The value of the contract is worth [...]
- Published
- 2024
33. Migration in OECD countries: Labour Market Impact and Integration Issues. OECD Economics Department Working Papers, No. 562
- Author
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Organisation for Economic Cooperation and Development, Jean, Sebastien, Causa, Orsetta, and Jimenez, Miguel
- Abstract
Immigration pressures are increasing in most OECD countries. This paper investigates the consequences of immigration for natives' labour market outcomes, as well as issues linked to immigrants' integration in the host country labour market. Changes in the share of immigrants in the labour force may have a distributive impact on natives' wages, and a temporary impact on unemployment. However, labour market integration of immigrants (as well as integration of second-generation immigrants -- both in terms of educational attainments and of labour market outcomes) remains the main challenge facing host economies. In both cases, product and labour market policies have a significant role to play in easing the economy's adjustment to immigration. (Contains 53 footnotes, 8 figures, 2 boxes and 1 table.)
- Published
- 2007
- Full Text
- View/download PDF
34. Homo economicus? An investigation of factors influencing perceived comfort of choosing paper-based triple stimulus vouchers
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Tan, Wee Kheng and Liang, Hao-Jen
- Published
- 2022
- Full Text
- View/download PDF
35. Assessing the enduring impact of influential papers
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Eisend, Martin and Lehmann, Donald R.
- Published
- 2016
36. Parallel Play: Preschool and K-12 Finance Reform in New Jersey and Texas. Working Paper 07-3
- Author
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Policy Analysis for California Education (PACE), Fuller, Bruce, and Wright, Joseph
- Abstract
Gaps in early learning are starkly apparent among differing children even before they enter kindergarten. So, a rising number of states are trying to narrow initial achievement disparities by expanding access to quality preschool. At the same time, recent findings show that preschool is not a lasting inoculation: its benefits fade if children move from preschool to dreary elementary schools. So, efforts to advance quality preschooling, especially for children from poor and blue-collar families, will be more effective when the quality of public schools climbs in parallel fashion. Two states--New Jersey and Texas--offer laboratories for understanding how preschool and K-12 finance reforms can be interwoven over time and implemented in concert to raise quality at both levels. This study yields three sets of lessons for California and other states: (1) Advancing simple and equitable finance mechanisms; (2) Unifying mixed-markets of preschool providers; and (3) Widening access while improving quality. Overall, this study details how two large states are simplifying funding streams, progressively expanding access, and improving classroom quality. In New Jersey these efforts stem from a specific mandate by the state courts to equalize opportunity, and the preschool sector is a key part. In Texas pro-equity groups have succeeded in widening support for preschool expansion, and these policy efforts are becoming one element in long-running efforts to more adequately fund the schools. (Contains 3 tables, 4 figures, 1 box, and 79 endnotes.)
- Published
- 2007
37. Transformational Learning: Using Equality and Diversity Marketing Client Briefs to Foster Awareness, Application and Action
- Author
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Everett, Sally, Gunduc, Melisa, Junjunia, Maimoona, Kroener, Laura, Maise, Jakob, Scott-Hyde, Katrina, Salem, Lara, and Simsek, Asli
- Abstract
This paper reports a study coauthored with second-year undergraduate students that examines student experiences of undertaking real-life, client-set marketing assessments with an equality and inclusion remit. Students were set a marketing assessment with an explicit social justice focus, thereby prompting them to reflect on their own backgrounds and unconscious biases whilst addressing issues of societal injustice. This study explores the impact on students of closely engaging with this material and how the assessment, which involved them interviewing experts and developing actionable recommendations, altered their views and career plans. Data were generated via focus groups with students who undertook the assessment, supplemented by some alumni and client interviews. The findings are presented as a "3A" framework of Awareness, Application, and Action: first, the assessment raised "Awareness" of broader societal issues and fostered transformation in terms of personal views; second, students developed core skills and networks they could "Apply" in their future careers; and third, "Action" describes the way students felt empowered to make a positive difference to their client and wider society. The 3A model provides simple design principles that educators could implement if they want to introduce transformational experiences based on social justice issues into the marketing curriculum.
- Published
- 2023
- Full Text
- View/download PDF
38. eEducation: Interdisciplinary Crossroads. Research Paper: Connecting Technology to Teaching and Learning.
- Author
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Micken, Kathleen S. and Cutting, Alan C.
- Abstract
This paper presents the framework used in implementing "Marketing on the Web," an interdisciplinary course that integrates marketing and technology strategies, with an approach that is grounded in cognitive psychology and in constructionist theory. Though applied at the undergraduate level, the framework may be adapted to primary through graduate levels. The course is co-taught by two faculty: one from computer information systems (CIS) and one from marketing. Experimenting, creating, revising, discussing, publishing, and reflecting on works of their own, students are able to understand theory through action and experience the business value of technology through its application. Following discussion of the conceptual foundation, the instructional strategy is outlined, based on the five instructional principles suggested by Marzano and Reid et al. These include: Motivation: The Engagement Phase; Acquiring and Integrating Knowledge: The Exploration Phase; Extending and Refining Knowledge: The Transformation Phase; Using Knowledge Meaningfully: The Presentation Phase; and Productive Habits of Mind: The Reflection Phase. Contains 32 references. (AEF)
- Published
- 2000
39. Differences in Public Understanding of and Reactions to GSPED Based on Awareness of the Initiative. Arizona Workforce Development Briefing Paper #1. [and] Differences in Public Understanding of and Reactions to GSPED Based on Urban-Rural Residency. Arizona Workforce Development Briefing Paper #2.
- Author
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Arizona State Univ., Tempe. Morrison Inst. for Public Policy. and Vandegrift, Judith A.
- Abstract
In spring 1998, the Arizona Department of Commerce's Office of Workforce Development Policy commissioned a statewide opinion poll to assess public attitudes toward the state's plan for economic development, as it is being implemented through the Governor's Strategic Partnership for Economic Development (GSPED). More than 2,000 Arizonans participated in the poll, including 600 parents, 600 businesses, 500 teachers, and 500 school administrators. "Brand name" recognition of GSPED was low. Levels of awareness of GSPED among the groups surveyed were as follows: school administrators, 23%; businesses, 14%; teachers, 13%; and parents, 7%. Although respondents who were aware of GSPED were significantly more likely to support it, 43% of "aware" businesses and 33% of "unaware" businesses indicated that GSPED smacks of government interference. It was concluded that the state should recruit increased private sector involvement in continuing efforts to link economic and work force development. Survey data were also analyzed by location (1,566 urban and 624 rural residents). Residency alone was not statistically significant; however, residency of specific constituent groups mattered. For example, rural parents expressed support for issues more frequently than urban parents, and urban educators took a stand, whereas rural educators more frequently responded "not sure." (MN)
- Published
- 1998
40. IFLA General Conference, 1992. Presession Seminar on the Status, Reputation, and Image of the Library and Information Profession. Papers.
- Author
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International Federation of Library Associations and Institutions, London (England).
- Abstract
Seven papers are presented from the presession of the 1992 International Federation of Library Associations and Institutions (IFLA) conference dealing with the status and reputation of the library and information professions, which continue to suffer a lack of image in society. Suggestions for improving the status of the library and information science professions are offered. The following papers are included: (1) "The Social and Professional Responsibilities of the Profession" (Pawan K. Gupta); (2) "Improving the Market Value of the Profession: Educational Requirements" (Christine O. Kisiedu); (3) "Image, Status and Reputation: Some Observations" (Russell Bowden); (4) "Management of Professional Associations: Guidelines" (David R. Bender); (5) "Statutory Recognition of Library and Information Profession" (A. O. Banjo); (6) "Improving the Market Value of the Profession: Increasing Recognition" (Elizabeth C. Reade Fong); and (7) "Perceptions of the Status of the Profession" (Maria Elena Zapata Z.) References follow most papers. (SLD)
- Published
- 1992
41. Cost Effective Analysis of New Markets: First Steps of Enrollment Management for Nursing and Allied Health Programs. AIR 1997 Annual Forum Paper.
- Author
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Coyne, Thomas J., Nordone, Ronald, Donovan, Joseph W., and Thygeson, William
- Abstract
This paper describes the initial analyses needed to help institutions of higher education plan majors in nursing and allied health as institutions look for new markets based on demographic and employment factors. Twelve variables were identified and weighted to describe an ideal recruitment market. Using a three-phase process, potential U.S. markets were identified and five were selected as having the highest potential for return. Twenty markets were identified based on inquiry, applicant, and matriculant data from 1993 through 1995 in combination with data on metropolitan areas with populations between 50,000 and 100,000. The next phase identified markets with a strong interest in allied health programs and a projected increase in high school graduates. The third phase included an identification of potential competition within each state on a program-by-program basis and an analysis student recruitment costs in each potential new market. The final analysis applied psychographic generalities to the still remaining markets. These facts included: the relative non-mobility of first-time college students; the role of socioeconomic background on student mobility; and regional differences in mobility. The final result identified five potential new markets: Lehigh Valley (Pennsylvania), Scranton (Pennsylvania), Harrisburg (Pennsylvania), Mercer County (New Jersey), and Baltimore (Maryland). (JLS)
- Published
- 1997
42. Skills Issues in Other Business Services: Professional Services. Skills Task Force Research Paper 16.
- Author
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Department for Education and Employment, London (England)., Penn, Roger, and Holt, Richard
- Abstract
"Creative business services" have grown rapidly in Great Britain and are important in terms of their impact on the economy, including their contribution to international trade. They have helped and been boosted by such business changes as privatization, spread of information technology (IT), and contracting out of services. The sectors of management consultancy, advertising, and market research are subject to considerable structural change and a blurring of boundaries between them. This generates pressure toward multi-skilling. The sectors contain major employers of highly skilled knowledge workers, and they address skills gaps by on-the-job training. Such training tends to be highly company-specific for consultancy, less so for advertising and market research. Consultancy and advertising firms attach relatively low importance to external accreditation of qualifications, but market research firms attach a higher importance. Growth in and professional take over of IT skills blurs boundaries between creative business services and IT. The Internet has a profound effect on the sectors, especially advertising. Market researchers increasingly use the Internet for fieldwork. The Internet revolution affects consultancy with an increasing market for specialist advice on how companies can use the Internet to transform their businesses. (Appendixes include lists of organizations and individuals contacted and 49 references.) (YLB)
- Published
- 2000
43. Cornell University's Entrepreneurship Education & Outreach Program: Evaluation and Proposal. A White Paper.
- Author
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Cornell Univ., Ithaca, NY. Dept. of Agricultural, Resource, and Managerial Economics., Schlough, Charles, and Streeter, Deborah H.
- Abstract
In 1997-1999, the Department of Agriculture, Resource, and Managerial Economics of Cornell University's College of Agriculture and Life Sciences conducted an entrepreneurship education and outreach program that was based on the Premier FastTrac Curriculum, which is a model delivery tool for entrepreneurship education. In 1997-1998, the program was actively promoted throughout New York. Of the approximately three dozen community entities that originally expressed interest in becoming licensed for FastTrac training, five obtained licenses and one conducted a pilot training course but never became organized enough to apply for a license. Together, the sites produced 58 program graduates in 1997-1998 (335 graduates had been projected). The program was evaluated in July 1998, and prospective candidates who had not actively pursued becoming affiliated with FastTrac training sites were interviewed by phone in December 1998. Data from the evaluation and the interviews, and a review of other studies and literature were used to develop a proposal for meeting the challenges uncovered during the evaluation and development of an effective small business education to serve New York's diverse communities. Appended is a case study of why the attempt to develop of an entrepreneurship program in Tompkins County, New York, failed. (MN)
- Published
- 1999
44. Managing Programmatic Trade-Offs for Centers of Teaching and Learning: Applying a Segmentation, Targeting, and Positioning Approach to Pedagogical Offerings
- Author
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Chen, Christopher V. H.-H, Althouse, Ian G., DeClercq, Caitlin P., and Phillipson, Mark L.
- Abstract
The demands of current instructional realities for moving to completely online formats have led to dramatic changes in the ways that centers for teaching and learning serve their communities. Pedagogical programs have been adapted, invented, and reimagined for online modalities. In this article, we share an approach borrowed from marketing--segmentation, targeting, and positioning (STP)--and describe three cases showing the application of STP in our center's work with instructors. This approach has helped us clarify and target our pedagogical priorities, allowing us to make appropriate trade-offs to produce more focused educational development programming that better meets our audience's needs, constraints, and contexts.
- Published
- 2023
- Full Text
- View/download PDF
45. In the Corporate Eye: A Case Study of Institutional Advancement Joining with Business Administration To Measure Corporate Perceptions of Program Value. AIR 1997 Annual Forum Paper.
- Author
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Blanchard, William and Malmberg, Margaret A.
- Abstract
This case study focused on a small liberal arts college (Lake Erie College, Ohio) over one year during which four milestone events appeared to be pivotal in increasing the willingness of the school to use institutional research for decision-making in areas of program modification and development. At the beginning of the year, the college was faced with enrollment declines in the Master's in Business Administration (MBA) program and the undergraduate business programs. These were followed by the four milestones: (1) development of a marketing research plan to determine possible cooperative arrangements with local employers; (2) a survey of MBA and undergraduate students concerning what they liked and disliked about the college; (3) focused interviews with 20 companies and the resulting report which presented action recommendations; and (4) a concurrent development of a proposal for an accelerated degree completion program for part-time adults. Analysis supports the value of institutional research to institutional decision making. Specific lessons from the case study are drawn including the value of a team-based approach to institutional research, the value of institutional research to institutional advancement efforts, and the value of faculty engagement in market research. (DB)
- Published
- 1997
46. Segmenting Student Markets with a Student Satisfaction and Priorities Survey. AIR 1994 Annual Forum Paper.
- Author
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Borden, Victor M. H.
- Abstract
A market segmentation analysis was conducted on students at a large midwestern urban university using two forms of hierarchical cluster analysis on student characteristics: an agglomerative procedure using a matching-type association measure and a divisive chi-square based automatic interaction detection (CHAID) procedure. Data were extracted from institutional records and a survey of 872 students concerning satisfaction with 48 different campus aspects and importance of 18 goals for college study. Eight clusters resulted from a matching-type measure/Ward's method clustering analysis, while the CHAID procedure resulted in a six cluster solution. Comparative analysis revealed that both procedures produced differences across only two of six satisfaction scales. The matching-type measure clusters resulted in significant differences on 11 of 18 college study priority items compared to only 6 of 18 for the CHAID clusters. The study concludes that the matching-type measures/Ward's method procedure produced more easily interpretable clusters with more corresponding differences in student priorities for attending college. The CHAID procedure serves better when there is a single outcome of high interest for distinguishing among students, in this case general academic satisfaction. The usefulness of market segmentation strategies for planning, evaluating, and improving academic and student support programs is discussed. (Contains 20 references.) (Author/JDD)
- Published
- 1994
47. Intercollegiate Athletics and Student College Choice: Understanding the Impact of Championship Seasons on the Quantity and Quality of Undergraduate Applicants. ASHE Annual Meeting Paper.
- Author
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Toma, J. Douglas and Cross, Michael
- Abstract
The effect that winning a National Collegiate Athletic Association (NCAA) Division 1 national championship in football or men's basketball may have upon the quantity and quality of undergraduate admissions applications received by institutions was examined. Between 1979 and 1992, 11 institutions won the NCAA Men's Basketball Tournament with two winning twice. In the same years, 13 different universities won or shared the national title in football. For each of these institutions and each of the championships, admissions data for the 5 years before and after the championship were analyzed. The preliminary findings suggest that the most apparent measure of athletic success, a championship season, was one factor among several in the college choice process for undergraduates. It was found that in certain circumstances notable increases occurred in applications received in the years following the championship season. No evidence was found that the quality of applicants increased following championship years. Championship seasons in the most popular sports were routinely accompanied by significant, positive attention for the sponsoring institution but this attention did not increase the quality of the applicant pool. Appendices detail the findings for football and basketball. (Contains 71 references.)(JLS)
- Published
- 1996
48. Institutional Research and Student Recruitment or How Do Institutions of Higher Education Know What Attracts Students to Their Doors? Market Research Can Help. AIR 1996 Annual Forum Paper.
- Author
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Martin, Chris
- Abstract
This study investigated the institutional characteristics considered by 774 Australian first-year students attending the University of South Australia in their choice of this university. A self-administered survey instrument asked respondents to rate their attitudes on a Likert scale regarding their reasons for selecting this university. Results indicated that students ranked career preparation, academic program, distance from home, academic reputation, the quality of the school's research program, and library resources as strongly affecting their choice. The role of parents was not rated highly, although students used them as a source of information. The primary source of information that they used to find out about the university was the South Australian Tertiary Admissions Center guide. (Contains 29 references.) (Author/CK)
- Published
- 1996
49. Markets in Australian Higher Education. Centre for the Study of Higher Education Research Working Papers, 93.9.
- Author
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Melbourne Univ. (Australia). Centre for the Study of Higher Education. and Marginson, Simon
- Abstract
This paper provides an overview of the development of markets in Australian higher education, with implications drawn for teaching, research, and management. It notes that while many institutions' market activities appear to be developing spontaneously, these changes are also common responses to the policy/cultural environment in which higher education institutions now find themselves. The paper's first part presents a theoretical description of the different markets in higher education and some of their characteristics. The argument draws on Hirsch's concept of education as a positional good. Using this framework, the second section summarizes the development of markets during the last decade in Australian higher education and analyzes the effects of those government policies which constitute part of the conditions underlying market development. Areas covered include the emergence of tuition fees and other user charges, overseas marketing, postgraduate education, and commercial research and consultancy. The third section discusses possible future directions. Contains 40 references. (Author/GLR)
- Published
- 1993
50. The Management of Resource-Based Learning. Mendip Papers 044.
- Author
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Staff Coll., Bristol (England). and Cooper, Jeff
- Abstract
Resource-based learning (RBL) is one of the most useful, successful, and acceptable approaches to curriculum delivery, easily adapted to different styles of teaching and learning. It brings together all of the resource elements--tutor, learning resources, and student--into a learning partnership. Two essential aspects of RBL are its flexibility--that is, its ability to cope with a variety of learning styles--and its promotion of student autonomy. The introduction of RBL has practical implications for further education colleges (technical institutes). Students need to develop more autonomy in the way they study and use information, through guidance from tutors. Tutors need to develop technical, human, and conceptual skills to be able to empower students with autonomy. A framework of learning resources and space in which to use them is needed to support students and tutors, upon which students can rely for all their learning needs. The college library is central to the learning process as the provider of a wide-ranging service based on a comprehensive collection of fully integrated learning resources. The issues and problems related to the implementation of RBL are partnership, quality issues, staff development, student autonomy, learning resources framework, technology of delivery, introduction and use of forms of RBL, and provision of RBL guides. Each requires a strategy to deal with it involving tutors, nonteaching staff, students, and senior college management. (Appendixes include 20 references and sample 5-year strategic plan for a further education college.) (YLB)
- Published
- 1993
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