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Since June 18, 2018, the European Union (EU) and Australia have been negotiating an ambitious and comprehensive free trade agreement (FTA). This paper examines how geographical indications (GIs) are likely to fare in those negotiations, given that Australia and the EU have historically clashed over agricultural policy in international trade and have opposing legal approaches to protecting GIs, apart from wines. Specifically, this paper is concerned with the main challenges facing the EU and Australia on GI‐related matters, as well as the main areas of convergence between both Parties. It begins with an outline of the EU and Australia's current GI legislative frameworks, before exploring both Party's respective interests for including them in the intellectual property chapter of the FTA. Then, it identifies and analyses the main challenges confronting the GI discussions and concludes by determining the main potential points of convergence. This paper is relevant to understand the current relationship between the EU and Australia on GIs, the relative stakes for concluding ambitious GI provisions in the FTA, and the retrospective comparison of GI reform after this agreement has been implemented. [ABSTRACT FROM AUTHOR]