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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing helps today's business and some cases in the form of examples. Dr. Mrs. Vaibhava Desai "Digital Marketing: A Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23100.pdf

The password leak of LiberoMail provides a solid data-set to analyze password behavior of users. Womens passwords tend to be more secure. Users born in the 90s use safer passwords. Always use dual-factor authentication to be protected from such leaks., This paper was written in 2018 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20180913 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

XPath means XML Path Language. XPath is used to query XML documents. An XPath Injection is similar to an SQL Injection. An XPath Injection allows entire XML documents to be read out., This paper was written in 2018 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20180802 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Build your tools to efficiently reach the goal. Complex products are not always the best answer. OS tools are very powerful: use them., This paper was written in 2018 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20180524 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Lorsqu'il s'agit de trouver un bon plan pour gagner de l'argent, les escrocs et les arnaques Internet ne manquent pas. Leur inventivité n'a pas de limites: Usurpation d'identité, phishing, logiciels malveillants et avec l’explosion des réseaux sociaux la toile est devenue un terrain de chasse de personnes malintentionnées, à la recherche de proies en vue de leur extorquer de l'argent C’est pour ceci, qu’il s’avère indispensable de repérer les arnaques sur internet et les déjouer tout en ayant les bonnes connaissances et le bon reflex en cas d’incident. Il est également nécessaire de savoir les moyens de prévention et de protection dans le cas de transactions commerciales en ligne et le rôle de la législation.

Lorsqu'il s'agit de trouver un bon plan pour gagner de l'argent, les escrocs et les arnaques Internet ne manquent pas. Leur inventivité n'a pas de limites : Usurpation d'identité, phishing, logiciels malveillants et avec l’explosion des réseaux sociaux la toile est devenue un terrain de chasse de personnes malintentionnées, à la recherche de proies en vue de leur extorquer de l'argent C’est pour ceci, qu’il s’avère indispensable de repérer les arnaques sur internet et les déjouer tout en ayant les bonnes connaissances et le bon reflex en cas d’incident. Il est également nécessaire de savoir les moyens de prévention et de protection dans le cas de transactions commerciales en ligne et le rôle de la législation.

The Simple Mail Transfer Protocol (SMTP) does not have any intrinsic methods of proving the authenticity, integrity, and confidentiality of individual messages. Over the decades, multiple additional protocols have been developed in order to address these three basic weaknesses of email. Some serve to prove the identities of users of the email protocol (PGP/GPG or other public key cryptography based on individuals), while others are more focused on proving the authenticity and integrity of any email from a particular domain. In this article, we will explore three protocols of the latter category., This paper was written in 2017 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20171109 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

The older readers among our audience might remember them: The painfully long discussions on online forums and usenet groups regarding the definition of a hacker. The difference to the so-called cracker was just as important as the debate, if self-proclaimed hackers have forfeited the right to the label by assigning it to themselves and are to be considered lamers. Generally, there is a lot of lingo in the hacker and infosec realm that leaves room for interpretation: The terms whitehat, blackhat and greyhat were often used to identify the ethical alignment of a person. But especially with the third term, the definition was often lost in more than fifty shades of grey of moral ambiguity., This paper was written in 2017 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20170810 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

When assessing the security of computer systems, web applications are most commonly the target today. However, network based assessments (and thus also attacks) are almost equally important, especially when multiple machines of a particular organization are exposed to the internet. In this article, we will be looking into how to perform the first steps of discovering and probing an organization from a network perspective., This paper was written in 2017 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20170803 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Yes, you can pay. It is a valid option and it will probably work. But it would better for all of us, if you would not and instead act now to avoid getting into a situation that requires you to pay and put your digital identity at the mercy of extortionists. For private users, that means: Stop postponing updates and start making backups. For corporations it’s a bit more complicated and it requires dealing with the challenges of managing legacy systems, patching cycles and hardening procedures. But nevertheless: Only those who prepare accordingly will be able to deal with the next, inevitable, wave of ransomware.

At scip, we are always trying to improve and that leads to discussions about what to test, how to test and naturally also documentation of findings. Here, I would like to reflect on two approaches to testing: checklist-based testing versus scenario-based testing in relation to (web) applications – and its implications for documentation., This paper was written in 2016 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20160707 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

The Darknet is a hidden part of the Internet. It is often used to deal with illegal goods. Every market has its own structure and dynamics. The exploit market is growing very fast. Monitoring of the digital underground helps to identify threats early., This paper was written in 2016 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20160114 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Secrets. Everyone has them. Companies don’t tell anyone who their clients are. Military forces don’t tell anyone where their troops are being moved. People don’t want others to know what they have been up to at certain times. Secrets permeate society on every level. Even animals keep secrets as squirrels bury nuts so that no other squirrel can find them, and all nests are hidden from predators., This paper was written in 2016 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20160107 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

This Labs offers insight into the functionality of current Ransomware called CryptoWall and offers advice for prevention as well as for after infection., This paper was written in 2015 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20151210 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

One of the most exploited vulnerabilities that happen in an untargeted [1] manner are passwords. Oftentimes, they’re easy to guess and if they aren’t, they’re often re-used with only slight variations. That’s not that astounding, seeing as I’m a security expert myself and I didn’t follow my own advice for the longest time. It’s too much effort. Or so I thought., This paper was written in 2015 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20151008 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

The data from cheating portal AshleyMadison.com [1] contains, after cleaning it up, 55’839 Swiss e-mail addresses, 19 of which are directly associated with the Swiss government, ending in admin.ch. But the leak contains so much more., This paper was written in 2015 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20150821 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Metadata describes data. It has popped up in the news particularly in respect to the discussion of surveillance in general and of phones. Metadata describes in this case, when a call was place, who called whom, the duration of the call et cetera. A lowbrow politician might call this information not sensitive, because the actual phone call is not recorded., This paper was written in 2015 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20150820 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Information security becomes steadily more important in our society. This means that it becomes more important for the media, as the media mirrors society's focuses. Therefore, people working in information security become more important because they're the ones to dispense expert knowledge to society via media., This paper was written in 2015 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20150723 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

n the field of information technology, there’s something new every few years. Something that everyone involved in the field talks about. However, few of these things end up actually being something tangible. Following on the heels of Web 2.0 there was Virtualisation [1] and Cloud Computing [2]. Only after many years the marketing mess untangled itself and made way for a sober and realistic understanding of the new possibilities and risks. Currently, wearable computers [3] are that topic. They have been a hot topic of discussion for about a year now. But there have been hardly any reports of long time use and experiences made during that use. That’s why I want to document my personal impressions during the first few weeks of using a Smartwatch. I will not only go into the technological aspects but also into the sociocultural ones, that is intrinsically connected to the latest generation of networked gadgets., This paper was written in 2015 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20150122 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Often and not without reason, people realize that the adequately secure handling of purely business-related information and records is one of the more herculean core-tasks of information security. But: No business can afford to not think about it. This because the amount of data a business has to deal with keeps growing extraordinarily fast. And also because data and records are more often than not handled in a mostly unstructured way. However, business information as well as records are in critical need of protection and, also, businesses have to observe legal and regulatory prerequisites when it comes to storage and revision-proofing of said data., This paper was written in 2014 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20140904 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

What isn’t quite as well-known is Google[x], the semi-secret division of Google, that has its headquarters about half a mile from the Googleplex [1] at 1600 Amphitheatre Parkway. Google[x], under the supervision of one of Google’s founders, Sergey Brin, has one mission: Achieving larger technological advancement. The projects Google[x] works on are manifold. Among them are the autonomous car[2] and the mesh-network of balloons known as Project Loon [3] as well as Google Glass [4]., This paper was written in 2014 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20140807 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Wearables are still at the beginning of their development. The future will not only bring the portable computers in pretty much every household but also into offices and businesses. That isn't always an advantage but they can be invasive and apparently unjust., This paper was written in 2014 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20140718 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

This is the tale of how I got locked out of my Twitter Account. During the digital journey of me trying to get it back, I discovered important safety rules when dealing with Twitter, how their system has security gaps leading to the lockout being useless and how Twitter manages to keep their user numbers growing. So here’s an account of how the little blue bird goes about doing things., This paper was written in 2014 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20140508 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Companies typically have sophisticated security incident procedures in place to handle all kinds of issues emerging from possible security events related to their IT environment. Many of those procedures do not consider the affected assets enough and are restricted to IT components. That’s why I have created a short overview on how to respond to and manage an information security incident with the primary focus on breach incidents involving Personal Information on paper or on IT systems., This paper was written in 2014 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20140410 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Whenever I mention Facebook in my professional context at meetings, something interesting happens: The prevailing thought is that due to involvement with the information security scene, the use of Facebook becomes a direct and hard-to-justify misstep. If you ask the critics of online services such as Facebook why they think the way they think, usually the same few arguments pop up. A current favourite seems to be If you're not paying for it, you're not the customer, you're the product!", This paper was written in 2014 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20140320 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Development of smart phones continues at an incredible speed. Be it the operating system on the device or the myriad of apps that are available for the devices. A central element right from the get-go when developing applications was security. A year ago, I analysed the permissions [1] of the Top-500 Android Apps in the Google Play Store. A year later, it’s time to repeat this analysis., This paper was written in 2014 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20140313 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Let me start off by saying that I really appreciate your work. Honestly, there are so many things you people built over the last decade that are really useful. I mean, I can watch Netflix on my phone nowadays. I have access to all my notes and can send pictures, messages and whatnot. I can dictate notes to my phone via Bluetooth while driving to have them transcribed and it actually works. I can fly from here to anywhere in the world and all I need to find a flight, book it, check-in, find my way to the hotel and around the city is my phone. It's marvelous! A bit unsettling, but still: Marvelous., This paper was written in 2013 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20130704 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.

Name used to indicate the significance of the specific rule. Rule Name appears throughout all the applications (for example, SmartView Tracker, SmartReporter, and so on), and offers a clue as to why it is being used., This paper was written in 2012 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20120510 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.