Author: "Sheng, Mengyan" / Publisher: world scientific and engineering academy and society (wseas) - Searchworks@Jio Institute Digital Library Search Results

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Start Over Author "Sheng, Mengyan" Publisher world scientific and engineering academy and society (wseas)

1 results on '"Sheng, Mengyan"'

1. A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention

Author: Sheng, Mengyan, primary and Basha, Norazlyn Kamal, additional
Published: 2022
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