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The article offers information on the global demand for poultry. Rabobank Group NV predicts that the demand for poultry by 2030 may increase to 160 million tones driven by population growth, increasing wealth in developing countries, and the affordability of the poultry meat. Also discussed is the poultry market in Europe and Great Britain.

The article provides tips on how to sell poultry on Christmas. It suggests to market the fact of selling turkey by offering great services as well as sell on quality by providing premium products. Furthermore, it recommends to use Thanksgiving as a dry run, get jobs which need not to be left to the last week of December done early and use the same supplier all year-round.

The article discusses National Farmers' Union (NFU) attempt to rally the British retailers to offer their support to producers who have prevailed with indoor poultries as a result of the bird flu crisis.

The article focuses on the plans of Amy Austin, red meat category manager at the supermarket chain Morrisons, to revise the fresh meat aisle. Topics covered include the launch of fixed-price offers on various pork and beef barbecue products, the reduction in prices of meat and poultry products as part of a price-crunch drive and the emphasis given on bigger cuts suitable for sharing.

The article reports on supermarkets' reduced consumer spending as they promote poultry over beef for lunch on Sundays in Great Britain.