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Awe has been theorized as a kind of self‐transcendence emotion that has an important impact on individual social behavior. Based on the self‐transcendence of awe, this study examined how awe can increase small‐self and self‐other inclusion to facilitate cooperation among individuals across three studies (N = 1162). First, the relationship between awe, cooperative propensity, and the mediating role of small‐self and self‐other inclusion in the relationship was examined using questionnaires on trait levels (Study 1). Second, awe emotions were induced from the state level through behavioral experiments to verify the facilitative effect on cooperative behavior in multiple rounds of public goods dilemma (Study 2). Third, by adding the induction of negative awe to discuss the impact of different valence of awe on cooperative behavior, the mediating role of small‐self and self‐other inclusion was supported (Study 3). Results show that awe has a facilitative effect on cooperation, which provides strong evidence for the positive social function of self‐transcendent emotional awe. [ABSTRACT FROM AUTHOR]