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The theory of planned behavior was used to predict participants' ( n = 219) sun protection intentions and (longitudinally) self-reported behavior from attitudes, perceptions of control, and subjective norms. Norm focus theory was incorporated by distinguishing injunctive and descriptive norms. In turn, subjective descriptive and injunctive norms were examined in relation to the norms of a salient referent group: university students. Referent group norms were found to be associated with subjective norms, and to influence intentions indirectly. A marginal interaction of referent group descriptive and injunctive norms was also observed on behavior. Results highlight the importance of examining indirect effects in order to capture the effect of group-level processes when multiple sources and levels of normative influence are examined. [ABSTRACT FROM AUTHOR]

Healthy eating intentions were assessed as a function of theory of planned behavior variables and manipulated group norm salience. Participants ( n = 119) were exposed (or not) to a positive injunctive norm that their fellow students approve of eating healthily, and (or not) to a negative descriptive norm that their fellow students do not eat healthily. A significant interaction emerged. When a negative descriptive norm was made salient, participants exposed to a positive injunctive norm reported significantly lower intentions to eat healthily. When no descriptive norm was given, exposure to a positive injunctive norm had no effect. The results suggest the weakness of manipulated injunctive norm salience in the health domain, and the importance of investigating the interactive effects of referent group norms. [ABSTRACT FROM AUTHOR]

Newcomer turnover is a major cost to organizations, and the quality of new employees' experiences in the first few months is critical in determining whether they decide to stay or leave. In a study that focused on the first stage of newcomer socialization, we investigate the impact of perceptions of social validation from the team and the team leader, and perceived fairness of treatment on newcomers' identification with their work team and the organization, specifically measuring the group self-investment components of identification. The mediating role of these levels of group self-investment and of the imbalance (i.e. difference) between levels of self-investment on turnover intentions was also tested. New staff (N=569) joining a large public-sector organization completed a questionnaire about their socialization experiences in their first 6 months of their employment. Structural equation modelling revealed that social validation by the team and team leaders, and fairness of treatment, predict increased investment with the organization and with the team. Organizational-level self-investment and an imbalance in favour of investment with the organization over that of the team mediated decreases in turnover intentions. We conclude that organizations should provide newcomers with validation that promotes identification with their organization during this critical stage of socialization. [ABSTRACT FROM AUTHOR]

The present studies investigated the processes by which group members integrate a new social identity. Based on a newly developed theoretical model, we anticipated that social factors (social support and need satisfaction) would be facilitators of this change process and should have an impact on the coping and adaptation strategies group members use to deal with the membership in a new group. These strategies, in turn, should predict intra-individual changes in level of identification with the new group, which should then predict enhanced psychological adjustment over time. The proposed associations were tested among university students over the course of their first academic year (Study I) and among on-line gamers joining a newly established on-line community (Study 2). Path analyses provided support for the hypothesized associations. The results are discussed in light of recent theoretical developments pertaining to intra-individual changes in social identities. [ABSTRACT FROM AUTHOR]

This article presents a survey of 667 Australian voters examining support for a new conservative social movement in relation to attitudes toward Asian immigration, involvement in an evolving anti-immigration debate, and willingness to speak out politically. Supporters of the new conservatives were motivated to get involved and speak out by perceived threat to White Australians, as well as the perception of a favorable normative climate. In contrast, for opponents, higher education and welcoming attitudes toward Asian immigration were associated with political involvement, as well as the perception that the social climate was changing against them (becoming more conservative). The data show that in a time of changing public opinion, people may speak out more when they perceive that their views are losing ground, providing evidence for active resistance rather than a spiral of silence on the part of the losing side. [ABSTRACT FROM AUTHOR]

The present study investigated the attitudes of one disadvantaged minority group in Australia, Asian Australians (N = 87), towards another more severely disadvantaged minority group, Aboriginal Australians. Asian Australian attitudes were compared to European Australian attitudes (N = 273). Cognitions of outgroup rejection, identification and intergroup anxiety were assessed in relation modern racism, desire for intergroup avoidance and support for a national apology. Both Asian and European participants who perceived Aboriginal Australians as rejecting were more likely to express intergroup anxiety. Anxiety mediated the relationship between cognitions of rejection and the dependent variables. Whilst there was a direct positive relationship between European Australian identification and prejudice, for Asian Australian participants, identification moderated the relationship between cognitions of rejection and the dependent variables. Highly identified Asian Australian participants were particularly sensitive to cognitions of rejection, which increased modern racism and avoidance and lowered political support. The pattern was reversed for low identifiers, who were more likely to endorse a national apology to Aboriginal Australians when they perceived Aboriginal Australians as rejecting. The role of perceived rejection in predicting prejudice and avoidance, and the moderating role of Asian Australian identification, are both discussed. Copyright © 2009 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

The present research investigated three approaches to the role of norms in the theory of planned behaviour (TPB). Two studies examined the proposed predictors of intentions to engage in household recycling (Studies 1 and 2) and reported recycling behaviour (Study 1). Study 1 tested the impact of descriptive and injunctive norms (personal and social) and the moderating role of self-monitoring on norm-intention relations. Study 2 examined the role of group norms and group identification and the moderating role of collective self on norm-intention relations. Both studies demonstrated support for the TPB and the inclusion of additional normative variables: attitudes; perceived behavioural control; descriptive; and personal injunctive norms (but not social injunctive norm) emerged as significant independent predictors of intentions. There was no evidence that the impact of norms on intentions varied as a function of the dispositional variables of self-monitoring (Study 1) or the collective self (Study 2). There was support, however, for the social identity approach to attitude-behaviour relations in that group norms predicted recycling intentions, particularly for individuals who identified strongly with the group. The results of these two studies highlight the critical role of social influence processes within the TPB and the attitude-behaviour context. [ABSTRACT FROM AUTHOR]

BACKGROUND: Donor retention poses a significant problem to blood collection agencies around the world. Previous research using an augmented theory of planned behavior (TPB) approach has demonstrated that attitude, subjective norm, self-efficacy, moral norm, anticipated regret, donation anxiety from prior blood donations, and self-identity as a blood donor predicts experienced donors' intentions and that intentions, self-efficacy, moral norm, and anticipated regret may impact upon people's actual blood donation behavior. STUDY DESIGN AND METHODS: Established blood donors (n = 263) completed questionnaires assessing standard TPB constructs, anticipated regret, moral norm, donation anxiety, and self-identity as a blood donor. Three months later, a second questionnaire assessing blood donation behavior in the intervening 3 months was mailed and returned by 182 donors. RESULTS: With structural equation modeling, the final augmented TPB model provided an excellent fit to the data and included a direct path from intention to behavior and indirect paths to behavior through intention for attitude, self-efficacy, and anticipated regret. Moral norm, donation anxiety, and donor identity indirectly predicted intention through attitude. In total, 51 percent of the variance in donors' attitudes, 86 percent of variance in donors' intentions, and 70 percent of the variance in donors' behavior were accounted for in the final model. CONCLUSION: An augmented TPB framework proved efficacious in determining the predictors of the intentions and behavior of established blood donors. Further, this framework highlighted the importance of considering in the future how donors' motivations for donating blood may evolve as a function of the number of prior donations. [ABSTRACT FROM AUTHOR]

BACKGROUND: With an increasing demand for blood and blood products in Australia, there is a continual need to recruit blood donors. As such, it is important to investigate the factors that impact on nondonors' decision-making processes with regard to donating blood for the first time. Previous research has established the efficacy of the theory of planned behavior (TPB) in predicting blood donor intentions. The current research aimed to test a TPB model augmented with constructs implicated in previous blood donor research; specifically descriptive norm, moral norm, anticipated regret, and donation anxiety. STUDY DESIGN AND METHODS: Participants completed measures assessing the standard TPB variables of attitude, subjective norm, and perceived behavioral control (PBC) as well as descriptive norm, moral norm, donation anxiety, and anticipated regret. Path analysis examined the utility of the augmented TPB model to predict 195 non–blood donors' intentions to donate blood. RESULTS: A final revised model provided a very good fit to the data and included attitude, PBC, moral norm, descriptive norm, anticipated regret, and donation anxiety as direct predictors of intention, with these factors accounting for 70 percent of the variance in intentions to donate blood. CONCLUSION: A revised TPB model provided a more efficacious predictor of nondonors' intentions to donate than the standard TPB model and highlights the role that norm-based factors and affective-laden constructs play in predicting non–blood donors' intentions to donate. [ABSTRACT FROM AUTHOR]

The present research integrates core aspects of social identity theory with the theory of planned behaviour to investigate factors influencing engagement in sustainable agricultural practices. Using a two-wave prospective design, two studies were conducted with samples of farmers (N = 609 and N = 259, respectively). At Time 1, a questionnaire survey assessed theory of planned behaviour variables in relation to engaging in riparian zone management (a sustainable agricultural practice). In addition, intergroup perceptions (i.e. relations between rural and urban groups), group norms and group identification were assessed. At Time 2, self-reported behaviour was measured. There was support for the integrated model across both studies. As predicted, past behaviour, attitudes and perceived behavioural control were significant predictors of intentions, and intentions significantly predicted self-reported behaviour. Group norms and intergroup perceptions were also significant predictors of intentions providing support for the inclusion of social identity concepts in the theory of planned behaviour. More supportive group norms were associated with higher intentions, especially for high-group identifiers. In contrast, more negative intergroup perceptions were associated with lower intentions and, unexpectedly, this effect only emerged for low-group identifiers. This suggests that in the context of decisions to engage in riparian zone management, an important sustainable agricultural practice, high identifiers are influenced predominantly by in-group rather than out-group considerations, whereas low identifiers may attend to cues from both the in-group and the out-group when making their decisions. [ABSTRACT FROM AUTHOR]

Two studies were conducted to examine the impact of subjective uncertainty on conformity to group norms in the attitude-behaviour context. In both studies, subjective uncertainty was manipulated using a deliberative mindset manipulation (McGregor, Zanna, Holmes, & Spencer, 2001). In Study 1 (N = 106), participants were exposed to either an attitude-congruent or an attitude-incongruent in-group norm. In Study 2 (N = 83), participants were exposed to either a congruent, incongruent, or an ambiguous in-group norm. Ranges of attitude-behaviour outcomes, including attitude-intention consistency and change in attitude-certainty, were assessed. In both studies, levels of group-normative behaviour varied as a function of uncertainty condition. In Study 1, conformity to group norms, as evidenced by variations in the level of attitude-intention consistency, was observed only in the high uncertainty condition. In Study 2, exposure to an ambiguous norm had different effects for those in the low and the high uncertainty conditions. In the low uncertainty condition, greatest conformity was observed in the attitude-congruent norm condition compared with an attitude-congruent or ambiguous norm. In contrast, individuals in the high uncertainty condition displayed greatest conformity when exposed to either an attitude-congruent or an ambiguous in-group norm. The implications of these results for the role of subjective uncertainty in social influence processes are discussed. [ABSTRACT FROM AUTHOR]

This research used a revised theory of planned behavior (TPB) model, which incorporated self-identity and past behavior—and the interaction between these constructs—in order to improve the model's predictive power in relation to consumer behavior (purchasing one's preferred beer). At Time 1, respondents ( N = 108) completed measures of attitudes, perceived behavioral control, subjective norm, self-identity, past behavior, and intentions. Behavior was assessed 1 week later. All predictors were positively related to intentions. Self-identity and past behavior interacted to influence intentions: Self-identity had a stronger influence on intentions at low, rather than high, levels of past behavior. Intentions and past behavior were predictive of Time 2 behavior. These findings emphasize the need to consider identity issues in the TPB. [ABSTRACT FROM AUTHOR]

Using an intergroup perspective, this longitudinal study (N = 215) examined the adjustment patterns of employees from low vs. high status pre-merger organizations. The first questionnaire was distributed 3 months after the implementation of the merger, whereas the second was completed 2 years later. As predicted, members of the low status group perceived the merger to be implemented in a less fair manner at the start of the merger and reported a decreased adjustment to the merger over time. Members of the high status group showed an increase in adjustment over time, lower in-group bias and a stronger identification with the new merged organization. Path analyses further confirmed that identification with the new merged organization mediated the associations between perceptions of fairness and in-group bias as well as changes in adjustment over time. With its longitudinal design, this study replicates and extends past results by revealing the predictors of adjustment for members of low vs. high status groups involved in an intergroup merger. [ABSTRACT FROM AUTHOR]

Two experiments examined the impact of anonymity and accountability on the expression of group-mediated attitude-behaviour consistency. In Study 1, low and high identifiers (N = 106) were exposed to an attitude-congruent norm and provided information about their intentions under anonymous and in-group accountable conditions. In Study 2, salience of identity was manipulated, and participants (N = 185) were exposed to either an attitude-congruent or an attitude-incongruent norm, and provided information on their intentions and behaviour under anonymous and in-group accountable conditions. In both studies, accountability elicited group-normative attitudes and behaviour among individuals for whom the group was not a salient basis for self-definition. When the group was a salient basis for self-definition, the expression of attitude-consistent intentions and behaviour was greater in anonymous conditions. It is suggested that strategic effects, such as those that occur in the presence of an in-group audience, influence displays of group-normative attitude–behaviour consistency. Copyright © 2006 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

Two experiments are reported that examine the effects of caffeine consumption on attitude change by using different secondary tasks to manipulate message processing. The first experiment employed an orientating task whilst the second experiment employed a distracter task. In both experiments participants consumed an orange-juice drink that either contained caffeine (3.5 mg/kg body weight) or did not contain caffeine (placebo) prior to reading a counter-attitudinal communication. The results across both experiments were similar. When message processing was reduced or under high distraction, there was no attitude change irrespective of caffeine consumption. However, when message processing was enhanced or under low distraction, there was greater attitude change in the caffeine vs. placebo conditions. Furthermore, attitudes formed after caffeine consumption resisted counter-persuasion (Experiment 1) and led to indirect attitude change (Experiment 2). The extent that participants engaged in message-congruent thinking mediated the amount of attitude change. These results provide evidence that moderate amounts of caffeine increase systematic processing of the arguments in the message resulting in greater agreement. Copyright © 2006 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

A social identity framework was employed to understand why people support the exclusionary treatment of refugee claimants (‘asylum seekers’) in Australia. Over and above individual difference effects of social dominance orientation and individuals' instrumental threat perceptions, insecure intergroup relations between citizens and asylum seekers were proposed to motivate exclusionary attitudes and behaviour. In addition, perceived procedural and distributive fairness were proposed to mediate the effects of social identity predictors on intergroup competitiveness, serving to legitimise citizens' exclusionary behaviours. Support for these propositions was obtained in a longitudinal study of Australians' social attitudes and behaviour. Small and inconsistent individual-level effects were noted. In contrast, after controlling for these variables, hostile Australian norms, perceived legitimacy of citizen status, and threatening socio-structural relations were strongly and consistently linked to intentions to support the harsh treatment of asylum seekers, and exclusionary attitudes and action at Time 2. Moreover, perceived procedural and distributive justice significantly mediated these relationships. The roles of fairness and intergroup socio-structural perceptions in social attitudes and actions are discussed. Copyright © 2006 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

The present study examined the role that group norms, group identification, and imagined audience (in-group vs. out-group) play in attitude–behavior processes. University students ( N=187) participated in a study concerned with the prediction of consumer behavior. Attitudes toward drinking their preferred beer, subjective norm, perceived behavioral control, group norm, and group identification were assessed. Intentions and perceived audience reactions to consumption were assessed. As expected, group norms, identification, and imagined audience interacted to influence likelihood of drinking one's preferred beer and perceived audience reactions. High identifiers were more responsive to group norms in the presence of an in-group audience than an out-group audience. The present results indicate that audience concerns impact upon the relationship between attitudes and behavior. [ABSTRACT FROM AUTHOR]

The compelling quality of the Global Change simulation study ( ), in which high RWA (right-wing authoritarianism)/high SDO (social dominance orientation) individuals produced poor outcomes for the planet, rests on the inference that the link between high RWA/SDO scores and disaster in the simulation can be generalized to real environmental and social situations. However, we argue that studies of the Person × Situation interaction are biased to overestimate the role of the individual variability. When variables are operationalized, strongly normative items are excluded because they are skewed and kurtotic. This occurs both in the measurement of predictor constructs, such as RWA, and in the outcome constructs, such as prejudice and war. Analyses of normal linear statistics highlight personality variables such as RWA, which produce variance, and overlook the role of norms, which produce invariance. Where both normative and personality forces are operating, as in intergroup contexts, the linear analysis generates statistics for the sample that disproportionately reflect the behavior of the deviant, antinormative minority and direct attention away from the baseline, normative position. The implications of these findings for the link between high RWA and disaster are discussed. [ABSTRACT FROM AUTHOR]

Two experiments provided support for the central hypothesis - derived from social identity self-categorization theories - that attitudes would be most likely to predict behaviour when they were supported by a congruent in-group norm. In the first experiment, norm congruency and mode of behavioural decision-making (spontaneous or deliberative) were orthogonally manipulated in a between-subjects study of career choice in psychology. Participants exposed to an attitudinally congruent in-group norm towards their preferred career choice were more likely to display attitude-behaviour consistency than those exposed to an attitudinally inconsistent group norm, an effect that was evident under both spontaneous and deliberative decision-making conditions. Using a mockjury paradigm, Expt 2 replicated and extended the first experiment by including a manipulation of in-group salience. As predicted, participants exposed to an incongruent norm displayed greater attitude-behaviour inconsistency than those exposed to a congruent norm. Contrary to predictions, this effect did not vary as a function of group salience, nor did the effects of group norms for high and low salience participants vary as a function of mode of behavioural decision-making. However, there was evidence that perceived identification with the group moderated the influence of norms on attitude-behaviour consistency. [ABSTRACT FROM AUTHOR]

This research tested the proposition that the effect of attachment security on safer-sex practice may be mediated by communication patterns. One hundred eighty-five undergraduate students completed questionnaire measures of attachment, assertiveness, and attitudes to communication about AIDS. Eight weeks later, they reported on their practice of safer sex in the period since the first testing session. Hierarchical regressions showed that at Step 1, anxiety about relationships (a measure of insecure attachment) was associated with less safer-sex practice, for all outcome measures. Attitudes to communication about AIDS added to the prediction of general reports of safer-sex practice; in line with the mediational model, anxiety about relationships became unimportant as a predictor when communication variables were included. Communication variables failed to add to the prediction of safer sex on the most recent encounter, and both anxiety about relationships and attitudes to communication about AIDS predicted condom use. Some gender differences in patterns of prediction were noted. The results are discussed in terms of attachment style and its links with the negotiation of sexual practice and relationship issues. [ABSTRACT FROM AUTHOR]

People typically perceive negative media content (e.g., violence) to have more impact on others than on themselves (a third-person effect). To examine the perceived effects of positive content (e.g., public-service advertisements) and the moderating role of social identities, we examined students' perceptions of the impact of AIDS advertisements on self; students (in-group), nonstudents (out-group), and people in general. Perceived self-other differences varied with the salience of student identity. Low identifiers displayed the typical third-person effect, whereas high identifiers were more willing to acknowledge impact on themselves and the student in-group. Further, when influence was normatively acceptable within the in-group, high identifiers perceived self and students (us) as more influenced than nonstudents (them). The theoretical and practical implications of this reversal in third-person perceptions are discussed. [ABSTRACT FROM AUTHOR]

The article presents studies providing support for the stress-buffering role of procedural information on a range of different work task responses. The procedural information reduced the negative effects of task demands on levels of quantitative task performance, subjective task performance, and participants' ratings of satisfaction with the in-basket activity. Procedural information may play a compensatory role in the absence of behavioral forms of work control. Task complexity is a higher-order job characteristic that may influence the three-way interactive relationship among task demands, behavioral control, and procedural information on levels of task satisfaction. Organizations can attempt to reduce the negative effects of quantitative workload by providing employees with adequate procedural information and establishing effective communication systems. The more general notion of informational control also is likely to have important applications in the area of organizational change.

Examines the effects of work control and job demands on employee adjustment and work performance. Use of multidimensional measure of work control, decision control and work; Study of university employees holding administrative positions; Incorporation of methodological improvements on other research work.

A study was undertaken to assess the utility of revisions to the theories of reasoned action/planned behavior in the context of HIV-preventive behaviors. Revisions to the models incorporated the addition of group norm (behavioral norm and group attitude) to the normative component of the reasoned action model and the distinction among three aspects (self-efficacy, perceived behavioral control, and planning) of the control component of the theory of planned behavior. Respondents were 211 sexually experienced heterosexual undergraduates. The study employed a longitudinal design, with the proposed predictors of performing the behaviors under consideration (using a condom every time you have sexual intercourse during the next month and discussing whether to use a condom with any new partners during the next month) assessed prior to the measures of reported behavior. Consistent with expectations, group norm emerged as a distinctive predictor (in addition to attitude and subjective norm) of intentions to practice both safer sex behaviors. The data also revealed some support for the distinction among the different measures of control. The results of the study suggest that the normative component of the theories of reasoned action and planned behavior should be revised to incorporate more subtle influences of the referent group and that tests of theory of planned behavior should distinguish among the different aspects of behavioral control. [ABSTRACT FROM AUTHOR]

The article studies young heterosexuals' beliefs about the power of condom use in destroying their romantic ideals. To understand why heterosexuals have not changed their sexual scripts to include the use of condoms demands a thorough analysis of how sexuality is construed by young people. The use of condoms is constrained by a number of potential negative implications concerning the locus of power and control in relationships; in particular, whether the woman challenges the man in the relationship. Condom use, or the discussion of condom use between sexual partners, also focuses attention on the nature of the relationship. Putting condom use on the agenda confronts people with the potential differences between their romantically ideal partner and reality. Regular and new sexual partners are often chosen to fill the human need for intimacy, and are typically considered of special value to the other. The introduction of condoms into such relationships, or the continued use of condoms as a safeguard against AIDS, implies the possibility of other sexual relationships on the part of one or other of the partners. Confronting openly the difference between ideals of exclusivity and reality may possibly challenge the degree of trust and intimacy in a primary sexual relationship.

The present study was undertaken to assess the utility of the theory of planned behaviour, using separate measures of the two variables that are considered to comprise the notion of perceived behavioural control, namely, beliefs concerning the controllability of the behaviour and efficacy expectancies. The study was concerned with the prediction of intentions to engage in regular exercise (for at least 20 minutes, three times a week for a fortnight) and actual exercise behaviour. A sample of 146 undergraduate subjects participated in the study. It was prospective in design; measures of attitudes, norms, intentions, perceived control and self-efficacy were obtained at the first wave of data collection, while actual behaviour was assessed two weeks later. The results of the study revealed support for the view that separate measures of self-efficacy and perceived behavioural control should be employed in the theory of planned behaviour. In the first instance, confirmatory factor analysis revealed that the two variables could be empirically distinguished. Second, the effects of perceived behavioural control and self-efficacy on behavioural intentions and actual behaviour differed. As predicted, efficacy expectancies influenced behavioural intentions, but not actual behaviour. In contrast, levels of perceived behavioural control had no effect on behavioural intentions, but emerged as a significant (positive) predictor of actual behaviour (there was also evidence that the effects of intentions on behaviour were moderated by the level of perceived behavioural control). [ABSTRACT FROM AUTHOR]

The present study was designed to Lest the utility of a stress-coping model of employee adjustment to organizational change. The model was based on the view that an understanding of the determinants of employee adjustment to this type of work stress lies in gaining knowledge about the event characteristics, how the event is appraised. the coping strategies used in response to the change and the extent of the employee's coping resources (neuroticism and social support). Data were collected from 662 fleet staff (mainly pilots) employed in a newly merged airline company. Structural equation analyses provided support for the role of each of the components of the proposed model of employee adjustment as expected, there was some evidence that both situational appraisals and coping responses mediated the effects of the event characteristics and coping resources on adjustment. Adopting an intergroup perspective, the research was also designed to compare the situational appraisals. coping responses and adjustment of the employees of the two premerger companies (a domestic and an international airline). In accord with predictions derived from social identity theory, the employees of the premerger domestic company had the most positive reactions to the merger. presumably because the merger offered them the opportunity to improve their social identity. [ABSTRACT FROM AUTHOR]

The present research tested Thoits' (1986) proposal that coping mediates in the relationship between social support and adjustment to stress in two different contexts, namely adjustment to work stress and women's adjustment to the birth of their first child. The research was also designed to examine whether sources of support are more likely to influence coping if they are similar to the support recipient or proximal to the source of stress. In the first study, 137 employees from a large retail organization participated. Measures of social support (from supervisor, work colleagues, nonwork network members) and coping were obtained at Time 1. Two weeks later (Time 2), measures of employee adjustment were obtained. The second study was conducted on 197 expectant mothers. The measures of social support (from partner, family members, nonfamily members) were obtained at Time 1, coping was assessed at Time 2, and adjustment (self-report and husband ratings) was assessed at Time 3. Results of structural equation analyses revealed, in the first study, that the effects of colleague support on levels of adjustment were mediated through coping responses. In contrast, the effects of supervisor support on adjustment (job satisfaction) were direct. In Study 2, there was evidence that the effects of partner support on women's adjustment to new parenthood were mediated through coping responses. In contrast, levels of family support had direct effects on self-reported and external measures of adjustment. [ABSTRACT FROM AUTHOR]

Two experiments examined the effects of interpersonal and group-based similarity on perceived self–other differences in persuasibility (i.e. on third-person effects , Davison, 1983). Results of Experiment 1 (N =121), based on experimentally-created groups, indicated that third-person perceptions with respect to the impact of televised product ads were accentuated when the comparison was made with interpersonally different others. Contrary to predictions, third-person perceptions were not affected by group-based similarity (i.e. ingroup or outgroup other). Results of Experiment 2 (N =102), based on an enduring social identity, indicated that both interpersonal and group-based similarity moderated perceptions of the impact on self and other of least-liked product ads. Overall, third-person effects were more pronounced with respect to interpersonally dissimilar others. However, when social identity was salient, information about interpersonal similarity of the target did not affect perceived self–other differences with respect to ingroup targets. Results also highlighted significant differences in third-person perceptions according to the perceiver's affective evaluation of the persuasive message. © 1998 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

Three days prior to the 1993 Australian federal election 54 Australian University students who identified with one of the two major political parties were surveyed regarding their perceptions of media campaign impact on self and others. Results provided evidence of a third-person effect (Davison, 1983) wherein respondents judged others as more influenced by the election campaign than themselves. Consistent with predictions derived from social identity theory and self-categorization theory (e.g. Turner, Hogg, Oakes, Reicher and Wetherell, 1987), political ingroup members were also judged as less influenced by campaign content than political outgroup members. Respondents who identified strongly with their preferred party judged self and ingroup members as less influenced by campaign content than did other respondents, and showed more evidence of positive intergroup differentiation. At the same time, however, these respondents exaggerated self ingroup differences, challenging the theoretical assumption that intergroup differentiation is associated with ingroup assimilation. Judgements of media impact on self and other also depended on the direction of the campaign message. Respondents believed 'voters in general' were persuaded in line with the intent of campaign content, while outgroup members were seen to be persuaded by material favouring their own side but to be uninfluenced by counter-attitudinal content. Election propaganda, irrespective of direction, was seen to amplify existing party preferences in self and ingroup members. Hence the relative invulnerability of self to media impact was pronounced when respondents judged the impart of pro-outgroup messages. Results suggest that perceptions of self other differences in media vulnerability are influenced by the subjectively salient social relationship between self and other, and are governed by motivational needs. [ABSTRACT FROM AUTHOR]

Most experiments on conformity have been conducted in relation to judgments of physical reality; surprisingly few papers have experimentally examined the influence of group norms on social issues with a moral component. In response to this, participants were told that they were either in a minority or in a majority relative to their university group in terms of their attitudes toward recognition of gay couples in law (Expt 1: N = 205) and a government apology to Aborigines (Expt 2: N = 110). In both experiments, it was found that participants who had a weak moral basis for their attitude conformed to the group norm on private behaviours. In contrast, those who had a strong moral basis for their attitude showed non-conformity on private behaviours and counter-conformity on public behaviours. Incidences of non-conformity and counter-conformity are discussed with reference to theory and research on normative influence.