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The authors have underlined the influence of issues of power and ideology on the stigma of schizophrenia. The dual‐process cognitive‐motivational model of ideology and prejudice has shown that for deviant and derogated groups, such as people with schizophrenia, both authoritarianism and social dominance orientation can predict prejudice. However, this model has not been tested in relation to the stigma of schizophrenia. In this paper, we apply the Dual Process Model to the study of stigmatizing attitudes, in two contexts where the model has not been tested before, France (N = 224), and Greece (N = 238). We tested the relation of the model's two pathways (dominance‐competitiveness and authoritarianism‐dangerousness) to stigmatizing attitudes, while making the hypothesis that both would be associated with the latter since people with schizophrenia are perceived as both derogate/subordinate and deviant/threatening. Our results show that the models adequately fit the data and partly confirm the pathways predicted by previous research. However, for the Greek sample, the dominance‐competitiveness component was not significantly associated with stigmatizing attitudes, suggesting that for this sample, people with schizophrenia are mainly stigmatized in terms of deviance/threat. Our results provide evidence for the DPM's application to the study of the stigma of schizophrenia in two contexts where the model has never been applied and underline the importance of ideological and socio‐cognitive factors for community interventions. [ABSTRACT FROM AUTHOR]