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Start Over Descriptor "MARKETING strategy" Topic marketing research Publisher wiley-blackwell

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1 results on '"MARKETING strategy"'

1. Community Through Exclusion and Illusion: The Creation of Social Worlds in an American Shopping Mall.

Author

Lewis, George H.

Subjects
*SHOPPING malls, *SHOPPING centers, *SHOPPING, *MARKETING strategy, *COMMERCIAL real estate, *MARKETING research, *SOCIAL interaction, *CONSUMER behavior, *PERSONAL shoppers
Abstract

The article presents information on American shopping malls. Shopping centres provide cultural, recreational and amusement opportunities, besides being a marketing strategy. Mall developers seek to analyze the requirements of the community at the site, by market researches, before planning the mall. Shopping centres attract multitudes of people who do not indulge in community building social interactions or share common ties. Shopping centres are public spaces which are created for generating high commercial turnovers. The transiency, commercial turnover, and the bulk of people, thwart the development of communities among the shoppers.

Published
1990
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