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This paper discusses the ongoing changes in socio-cultural values regarding women in business and industrial infrastructure accruing from the emerging womenpower in contemporary Japan. Women are becoming an important part of corporate culture. Their role in political life is also increasing. The mass media programmes are frequently targeted to female audiences. In contrast, the fate of men, especially that of husbands, seems to be getting increasingly obscure in contemporary Japanese society. From the perspective of work organizations, a true picture of ongoing changes in socio-cultural values regarding women and in the infrastructure accrued from the emerging womenpower in Japan deserves future research attention. [ABSTRACT FROM AUTHOR]

An economic solution for reversing Japan's financial challenges is entrepreneurship. New ventures are emerging outside the traditional Japanese management systems of lifetime employment, seniority systems, enterprise unions, and the Japanese business culture, which stresses a group-oriented, riskaverse orientation. Governmental changes are slowly improving the climate for entrepreneurship. Using a case-study approach, this article follows the development and strategic challenges facing the company Digimom (or “Digital Mom”) Workers, and profiles the historic and cultural challenges facing a female entrepreneur in Japan. Financial reports as well as a profile of the competitive environment are included. Implications and lessons learned follow the case analysis. © 2009 Wiley Periodicals, Inc. [ABSTRACT FROM AUTHOR]