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The present study focuses on improving recycling behavior in Turkey with a social marketing program. It is centered on behavior change and social marketing strategies that can address recycling behavior. The social marketing program developed herein outlines segmentation, targeting, product, price, place, and promotional strategies recommended based on theoretical elements across disciplines. This research is the first to develop a social marketing program for recycling behavior in a developing country at the household level. Furthermore, it is the first study in which behavioral change was ensured through marketing strategies. This article provides a framework that can be employed in developing social marketing programs. In this study, qualitative data collection tools and quantitative measurement data were used based on the action research design. Although there are studies in the literature that argue that women and those with undergraduate/graduate education show more recycling behavior than others, the results of the participant‐level research in Turkey showed that there was no significant difference in recycling behavior based on the demographic characteristics of the participants. On the other hand, it has been found that the awareness levels of the people have changed in correspondence with the implementation‐oriented efforts of the municipalities on recycling. However, there is a lack of recycling behavior due to the lack of necessary infrastructure and information in all regions in Turkey. One of the most important results obtained in this social marketing program study was that regional and cultural differences had a role in shaping the recycling behavior. This requires different strategies in implementing the program in different provinces, based on the culture and availability of recycling infrastructure. This article provides an example of a social marketing program to improve recycling behavior. It hopes to inspire significantly more work in this area to make behavior change for the better. [ABSTRACT FROM AUTHOR]

Goods in a market are typically presented in discrete categories so that consumers can easily find their way among the myriad of products available. However, sub‐categorical distinctions are often less clear. This study aimed to explore how consumer perceptions of products within a category relate to their sensory properties. By analyzing how consumers sorted energy bars and the vocabulary used to describe the resulting clusters, we found that consumers generally agree on how they perceive bars high in protein. However, energy bar consumers with high familiarity demonstrated greater levels of differentiation between clusters compared to energy bar consumers with low familiarity. They were also more consensual in their sorting. Furthermore, sensory properties were found to play a larger role in determining product clusters for consumers with high familiarity than with low familiarity. These findings shed light on the factors influencing consumer perception of energy bars. Additionally, this approach offers a simple way to investigate consumer perception of a product category and could be useful to marketers and product developers who wish to refine their offerings to better meet consumer expectations. Practical Applications: The method for category appraisal described in this paper emphasizes consumer perception of products and factors, such as sensory properties and nutrition facts, that influence these perceptions. It departs from traditional approaches that focus on individual product descriptions and instead focuses on product groupings perceived by consumers. This approach allows for deeper insights to be obtained about product categories as a whole, which can inform effective marketing strategies and efficient product development. [ABSTRACT FROM AUTHOR]

Preventing energy waste in residential and office buildings has emerged as a critical issue in both developed and developing countries over recent decades. The growing demand for oil and energy reserves has amplified the urgency of this concern. The deployment of building energy management systems (BEMSs) can lead to timely responses to changes in environmental conditions, the prevention of energy wastage, a reduction in CO2 emissions, and an increase in the longevity of building equipment. Despite the undeniable benefits of BEMSs, their market size remains small, creating challenges for providers in reaching potential customers. This research seeks to identify and prioritize the marketing strategies for BEMSs. A case study was conducted, employing the "Strengths, Weaknesses, Opportunities, and Threats" analysis as a tool for identifying marketing strategies related to BEMSs. This method resulted in the identification of 18 distinct marketing strategies. These strategies were subsequently prioritized using a novel fuzzy multicriteria decision‐making technique, VIkor‐topSIS, considering six specific criteria. The findings of the study suggested a hierarchical influence of six criteria on the BEMS market, arranged in the following order of significance: effectiveness, cost, attainability, complexity, timing, and popularity. Furthermore, the top three marketing strategies for BEMSs were found to be internet advertising strategies, discounts to consumers, and online sales. The analysis of the results has also offered valuable insights into the strengths and weaknesses of the studied BEMS provider, as well as the opportunities and threats present within the BEMS market. [ABSTRACT FROM AUTHOR]

In recent years, consumers are increasingly attracted to nutraceuticals, an important part of food considered propitious for human health. Therefore, consumers are willingly switching to nutraceuticals and are ready to pay the premium price. This review aims to identify various factors that govern consumer purchasing of nutraceutical products. The outcomes presented in the review provide a closer understanding of consumer attitudes toward buying behavior and their impact on the growth of the global nutraceutical market. The nutraceutical market has been identified depending on the type of nutraceuticals, forms, and regions governing the nutraceutical market. Factors such as health consciousness, knowledge about a product, product availability, price, marketing strategies, and social factors influence consumers' actual buying behavior toward nutraceutical products. A mini survey in Mumbai city of India was conducted to add practical data to the review, and factors affecting consumers' willingness to buy nutraceutical products were identified. It was observed that the decision‐making toward buying nutraceutical products was affected by gender, age, education level, and acculturation. It was also identified that the legislation governing nutraceuticals needs to be harmonized throughout many parts of the world, which restricts the growth of this sector to some extent. The findings elucidate that nutraceutical industries should overcome the regulatory barriers and focus on developing innovative products, which will keep current consumers intact and help increase the consumer base and thus expand the nutraceutical market globally. [ABSTRACT FROM AUTHOR]

Industrialization—including urbanization, participation in the global food chain and consumption of heavily processed foods—is thought to drive substantial shifts in the human microbiome. While diet strongly influences stool microbiome composition, the influence of diet on the oral microbiome is largely speculative. Multiple ecologically distinct surfaces in the mouth, each harbouring a unique microbial community, pose a challenge to assessing changes in the oral microbiome in the context of industrialization, as the results depend on the oral site under study. Here, we investigated whether microbial communities of dental plaque, the dense biofilm on non‐shedding tooth surfaces, are distinctly different across populations with dissimilar subsistence strategies and degree of industrialized market integration. Using a metagenomic approach, we compared the dental plaque microbiomes of Baka foragers and Nzime subsistence agriculturalists in Cameroon (n = 46) with the dental plaque and calculus microbiomes of highly industrialized populations in North America and Europe (n = 38). We found that differences in microbial taxonomic composition between populations were minimal, with high conservation of abundant microbial taxa and no significant differences in microbial diversity related to dietary practices. Instead, we find that the major source of variation in dental plaque microbial species composition is related to tooth location and oxygen availability, which may be influenced by toothbrushing or other dental hygiene measures. Our results support that dental plaque, in contrast to the stool microbiome, maintains an inherent stability against ecological perturbations in the oral environment. [ABSTRACT FROM AUTHOR]

This article addresses the potential of autophotography to generate new insights into the meanings of iconic sites. It draws on photographic and interview data collected as part of a broader study exploring the everyday urban sense‐making of university students in Liverpool, UK. Iconic sites featured prominently in participants' images of meaningful city spaces as well as the spoken accounts in the photo‐elicitation interviews. Visual depictions of urban iconicity are central to place marketing strategies attempting to attract visitors and investment. Yet on a local level, these icons and images have been criticised for alienating local populations and foregrounding lifestyles and cultures that are inaccessible to many urban residents. While we need to study icons critically, this article argues that we should not think of them reductively. The data generated here challenges understandings of icons as predominantly representational and establishes iconic sites as lived spaces that form part of everyday practices. Iconic structures are constitutive of 'geographies of memory' that are central to the development of a sense of place for university students. The autophotography method revealed that icons become symbols of elective belonging via which students highlight their connection to their university city beyond the more generic student infrastructure. [ABSTRACT FROM AUTHOR]

The battery swapping mode is a promising way for electric vehicles (EVs) to participate in power grid frequency regulation. However, the operation mechanism and the uncertainty management in the process still lack research. Aiming at this issue, this paper proposes a day‐ahead bidding strategy for the battery swapping and charging system (BSCS) providing regulation reserve capacity in the ancillary service market. Firstly, a new BSCS‐based regulation model is established. Then, an ambiguity set based on Kullback–Leibler (KL) divergence is used to manage the uncertainty of regulation signals and battery swapping demands. Furthermore, a boundary expectation approach is proposed to turn the problem into robust optimization. Finally, after using the extreme scenario method (ESM) to generate extreme scenarios, a duality‐free column‐and‐constraint generation (C&CG) algorithm is employed to solve the problem. The case studies demonstrate that BSCS can provide economical and robust reserve capacity bidding plans in the day‐ahead market with the proposed strategy. At the same time, the BSCS‐based regulation service is simulated with the battery development trend in the future, and suggestions are given. [ABSTRACT FROM AUTHOR]

As the COVID‐19 pandemic continues to impact everyone to some degree, it has become clear that experts from many disparate fields must work together to overcome such public health crises. Even now, a significant portion of U.S. residents remain hesitant to receive a vaccine. In the quest to safely return to a fully open economy, time is of the essence, as many lives and livelihoods can be saved by even marginal improvements in vaccination rates. To reach widespread immunization sooner, science stands to benefit by using market segmentation strategies with vaccine holdouts, much like brands do with customers. As evidence, we present results from a national survey segmented into four groups of COVID‐19 vaccine holdouts. When viewed and considered as separate segments, important distinctions regarding the nature and strength of reasons behind COVID‐19 vaccine aversion, and the solutions to which people are most open, become clearer. [ABSTRACT FROM AUTHOR]

The travel industry business in India started with its independence in 1945. India, a country with a lot of diversity, cultural heritage, and scores of languages presents unique challenges and opportunities for online travel agencies (OTAs). The internet changed the face of the travel industry. The travel boom, evolution of the internet, growing acceptance of e‐commerce, and the emergence of low‐cost carriers have been key factors that have contributed to the emergence of this sector. The present study attempts to bridge the research interests across marketing and finance disciplines. It tries to explore the relationship between the marketing and advertising efforts of the companies with the equity value of the Indian travel agencies. It also aims to compare the popularity and acceptance of online services provided by the major players in the travel and tourism industry in India based on the questionnaire survey conducted from 200 respondents. [ABSTRACT FROM AUTHOR]

Integer‐valued time series data have an ever‐increasing presence in various applications (e.g., the number of purchases made in response to a marketing strategy, or the number of employees at a business) and need to be analyzed properly. While a Poisson autoregressive (PAR) model would seem like a natural choice to model such data, it is constrained by the equi‐dispersion assumption (i.e., that the variance and the mean equal). Hence, data that are over‐ or under‐dispersed (i.e., have the variance greater or less than the mean respectively) are improperly modeled, resulting in biased estimates and inaccurate forecasts. This work instead develops a flexible integer‐valued autoregressive model for count data that contain over‐ or under‐dispersion. Using the Conway–Maxwell–Poisson (CMP) distribution and related distributions as motivation, we develop a first‐order sum‐of‐CMP's autoregressive (SCMPAR(1)) model that will instead offer a generalizable construct that captures the PAR, and versions of what we refer to as a negative binomial AR model, and binomial AR model respectively as special cases, and serve as an overarching representation connecting these three special cases through the dispersion parameter. We illustrate the SCMPAR model's flexibility and ability to effectively model count time series data containing data dispersion through simulated and real data examples. [ABSTRACT FROM AUTHOR]

While previous studies have found high‐commitment work practices (HCWPs) to have an intimate relationship with organizational performance, little is currently known about what affects the adoption of HCWPs and which factors change the relationship between HCWPs and organizational performance. This study focuses on employee‐centered philosophy as a predictor of HCWPs and on competitive market environments and market strategies as moderators in the relationship between HCWPs and organizational performance. Using a nationally representative and longitudinal dataset, this study demonstrates that HCWPs mediate the relationship between employee‐centered philosophy and labor productivity. The findings also support the hypotheses that HCWPs are more strongly related to organizational performance in organizations under a more competitive environment and with a more innovative market strategy. The results provide implications on how employee‐centered philosophy affects organizational performance and which organizations benefit more from adopting HCWPs. Key points Top management needs to have an employee‐centered philosophy to enjoy higher labor productivity.Organizations under a competitive environment and with an innovative strategy should expansively adopt HCWPs.Organizations under a less competitive environment and with a less innovative market strategy need to introduce other HR practices, such as financial incentives. [ABSTRACT FROM AUTHOR]

Traditional methods used to disseminate educational resources to front-line healthcare staff have several limitations. Social media may increase the visibility of these resources among targeted groups and communities. Our project aimed to disseminate key clinical messages from the National Tracheostomy Safety Project to those caring for patients with tracheostomies or laryngectomies. We commissioned an external media company to design educational material and devise a marketing strategy. We developed videos to communicate recommendations from the safety project and used Facebook, Twitter, YouTube and LinkedIn to deliver these to our target users. We recorded 629,270 impressions over a paid 12-week campaign. Our YouTube channel registered more than a five-fold increase in views and watch time during the campaign as compared with the previous year. Around two-thirds of views across all platforms were from peer-to-peer sharing. We spent £4140 on social media advertising, with each view and click costing £0.02 and £0.67, respectively. This intelligence-led approach using social media is an effective and efficient method to disseminate knowledge on the principles of safe tracheostomy care to front-line clinical staff. Similar strategies may be effective for other patient safety topics, especially when targeting groups that do not use medical journals or other traditional means of dissemination. [ABSTRACT FROM AUTHOR]

Background and objectives: Non‐donor behaviour can be influenced by many variables, both intrinsic and extrinsic, which differ among individuals. The aim of this study was therefore to segment Spanish non‐donors based on criteria such as barriers and motivations, which influence the decision to donate for the first time, with the aim of improving the efficiency and effectiveness of recruitment actions. Materials and methods: A total of 2383 non‐donors residing in Spain evaluated 21 barriers and 25 motivations through an online self‐administered survey distributed by blood transfusion centres, which are responsible for donations in Spain, and several Spanish universities. After validating these scales and determining the underlying categories in each of them, latent class/profile analysis was performed to segment non‐donors. Results: Spanish non‐donors were divided into six clusters. According to their barriers and motivations, the following labels were assigned: (1) 'Impure altruists', (2) 'I want to, but make it easy for me', (3) 'Free‐riders', (4) 'Reciprocal altruists', (5) 'I can't because I'm scared' and (6) 'I want to, but I can't'. Specific marketing actions were proposed for each cluster based on their characteristics, prioritizing them depending on their attractiveness. Conclusion: The scales which were designed to evaluate barriers and motivations make a solid contribution to the existing literature due to their holistic, integrative nature. The existence of differentiated clusters and the lack of resources of blood transfusion centres make it clear that there is a need to define and implement targeted marketing strategies. [ABSTRACT FROM AUTHOR]

This paper proposes a market model for the purpose of optimisation of clustered but sparse microgrids (MGs). The MGs are connected with the market by distribution networks for the sake of energy balance and to overcome emergency situations. The developed market structure enables the integration of virtual power plants (VPPs) in energy requirement of MGs. The MGs, internal service providers (ISPs), VPPs and distribution network operator (DNO) are present as distinct entities with individual objective of minimum operational cost. Each MG is assumed to be present with a commitment to service its own loads prior to export. Thus an optimisation problem is formulated with the core objective of minimum cost of operation, reduced network loss and least DNO charges. The formulated problem is solved by using heuristic optimization technique of Genetic Algorithm. Case studies are carried out on a distribution system with multiple MGs, ISP and VPPs which illustrates the effectiveness of the proposed market optimisation strategy. The key objective of the proposed market model is to coordinate the operation of MGs with the requirements of the market with the help of the DNO, without decreasing the economic efficiency for the MGs nor the distribution network. [ABSTRACT FROM AUTHOR]

Gari is a roasted fermented granular product made from cassava in many African countries. It is consumed raw, or added with water, or cooked into a paste. Up to now, gari enriched with palm oil and/or soybean is not available on Beninese markets. To our knowledge, no sensory profiling using appropriate methodology has been conducted on gari in Benin. The sensory studies on gari in Benin and other African countries only included general descriptors (appearance, taste, odor). The aim of our study was to establish a detailed sensory and physicochemical profile of nine traditional and three enriched gari made using different processes in Benin. Fifteen sensory descriptors of raw gari, and gari added with water, were generated and scored using quantitative descriptive analysis. The enriched gari differed from traditional gari mainly in color and odor, while their swelling capacity, texture during chewing, and light sour taste were similar. Marked variability in particle size, particle heterogeneity, water absorption, and sour taste was found among traditional gari. The physicochemical characteristics, such as degree of starch gelatinization, L‐lactic acid, and β‐carotene contents, were highly variable among the 12 gari. Multifactor analysis revealed highly significant correlations between some physicochemical and sensory properties. The addition of soybean and/or palm oil did not affect most of the sensory properties of the traditional gari. The acceptability of these enriched gari with higher nutritive value by Beninese consumers should be tested to develop marketing strategies. [ABSTRACT FROM AUTHOR]

The placement of heroes and villains is ubiquitous on labels and packages in the marketplace. In this research, we examine the influence of a hero versus a villain label on the preference for virtue versus vice products. Across seven laboratory and field studies, we find that consumers derive higher utility for a hero (villain) label with a vice (virtue) food than from a hero (villain) label with a virtue (vice) food. Relying on a coherence‐based explanation, we propose that a hero label adds a beneficial aspect to vice foods, making them appear less harmful, whereas a villain label adds an edgy aspect to virtue foods, making them appear more fun. This research provides insights into the effect of hero and villain branding and offers implications for marketing strategy and public policy. [ABSTRACT FROM AUTHOR]

This article applies an assemblage reading to the contemporary global woollen industry to demonstrate how assemblage thinking has value as a methodology for generating insights into the local impact of global economic restructuring; bridging concerns with the relationality of rural places and translocal production networks. Putting assemblage into research practice, we trace the interactions and interdependencies between human and non‐human, organic and inorganic, technical and natural components of the global wool assemblage from the entry point of Newtown in mid‐Wales. In so doing, we call attention to those critical moments in this schema that may be usefully exposed or explored via the concept of assemblage. Here we consider the agency of non‐human actors, as well as the biological, technological, regulatory and marketing regimes that seek to produce wool as a globally mobile commodity. Through their enrolment in these sets of relations, Welsh farmers are exposed to the effects of spatially dispersed and contingent dynamics. Using the example of wool we develop a broad argument for using a framework of assemblage alongside other critical theories as a means of grasping how rural societies, places and communities are negotiating change in the context of globalisation. [ABSTRACT FROM AUTHOR]

Summary: In forced‐choice tests (FCTs), examinees are typically presented with questions with two equally plausible answer alternatives, of which only one is correct. The rationale underlying this test is that guilty examinees tend to avoid relevant crime information, producing a nonrandom response pattern. The validity of FCTs is reduced when examinees are informed about this underlying rationale, with coached guilty examinees refraining from avoiding the correct information but trying to provide a random mix of correct and incorrect answers. To detect such intentional randomization, a "runs" test—looking at the distribution of the number of alternations between correct and incorrect answers—has been suggested but with limited success. We designed a runs test based on distinguishing between patterns that look random and patterns that are random. Specifically, we alternated the horizontal presentation (i.e., presentation left or right on the screen) of the correct answer alternative between each trial. As a consequence, guilty examinees were faced with having to choose to randomize either between correct and incorrect answers—leading to chance performance—or between answers presented on the left or right, producing a pattern that "looks" random. As innocent examinees are unaware of the correct answers, they can only randomize between horizontal positions. Results showed that the number of correct items selected distinguished guilty from innocent examinees only when they were not informed about the underlying rationale. In contrast, alternations between correct and incorrect answers did distinguish informed guilty from innocent examinees. Incremental validity of the alternation criterion and theoretical implications are discussed. [ABSTRACT FROM AUTHOR]

Abstract: Nowadays, football teams have become large companies, which produce very high incomes, and the induced gain that may arise from purchasing notorious players has become a crucial aspect for their commercial strategies. The interest for a player is not only exclusively tied to his technical skills but also to other factors, which may attract people not only interested in football. Because soccer has become a fact of life for many supporters, the attention paid to football players is also reflected in the internet traffic. For this reason, the analysis of web data nowadays is a central issue for monitoring players' notoriety and catching information about marketing strategies. This paper aims to provide an original methodological approach for the analysis of web data using the functional data analysis approach. The main advantages of the proposal are the drastic dimensionality reduction of the data and the use of functional tools for obtaining additional information about data. Specifically, in this study, we focus on the problem of clustering data streams using the k‐means algorithm and 3 different semimetrics based on the functional principal components decomposition, first and second derivatives, respectively. An application to a real data set regarding Google queries of 24 football players is proposed for illustrating the method. The final aim of this research is provide scholars, practitioners, football clubs, and agencies interested in planning marketing strategies with additional tools for analyzing web data. [ABSTRACT FROM AUTHOR]

It is 50 years since the AAC (Hebel) technology has been introduced in Japan. During this half century Hebel Haus™ have sold homes using the Hebel AAC in floors, walls, and ceilings. The total number of unit homes sold has now exceeded 250 000, and Hebel Haus homes are constructed in Japan at a rate of about 8 000 units every year. Japan is a country that frequently suffers from natural disasters. To protect customerś lives and properties Hebel Haus has developed a construction method that combines steel‐framed structure with AAC (Hebel) materials. With an integrated system from construction to sales and after‐sale services, renovation, and the second‐hand housing distribution, Hebel Haus has achieved the status of the top urban housing brand in Japan. Here we are going to present an outline of Hebel Haus history, marketing strategy, technologies, designs, and lifestyle proposals in Japan. [ABSTRACT FROM AUTHOR]

Traditionally antitrust law is strongly tied to price theory economics so that prices, costs, profits, and profit sacrifice are typically examined in antitrust cases. This paper proposes broadening traditional antitrust analysis to also explicitly examine the likely effect of allegedly anticompetitive conduct on product options and consumer choice. In order to accomplish this task, this paper proposes that various aspects of marketing strategy should be considered when examining product strategies that are accused of being anticompetitive. This paper further suggests that the current list of inconsistently and poorly defined product strategies used by the courts be augmented by three more straight forward but overlapping categories based on impact on consumer choice: Lock‐Outs, Lock‐Ins, and Hold‐Ups. [ABSTRACT FROM AUTHOR]

There are explicit calls for deeper understanding of the creation, orientation, and development of “new” political brands from an “internal relational” perspective. Responding to this gap in the body of knowledge, this study explores the establishment, orientation, and position of the Jury Team; a U.K. political brand founded in March 2008. This article opted for an exploratory case study approach. Interviews were conducted with the Party founder‐leader. Semistructured interviews were conducted from September 2012 to October 2013. Transcripts were analyzed via qualitative thematic analysis. This research presents the challenges that face new political brands, particularly the barriers from the media and existing political system and difficulties with managing candidates and a national‐local campaign. Further, this study provides a “political brand development matrix” for brands within and beyond politics; a mechanism to deconstruct their offering and make adaptations if required. Related Articles: König, Pascal D., and Georg Wenzelburger. 2014. “ Toward a Theory of Political Strategy in Policy Analysis.” Politics & Policy 42 ( 3): 400‐ 430. http://onlinelibrary.wiley.com/doi/10.1111/polp.12076/full Related Media: BBC News. 2009. “Rantzen Backs Jury Team Project.” May 20. http://news.bbc.co.uk/1/hi/uk_politics/8059333.stm BBC News. 2009. “European Election 2009: UK Results.” June 8. http://news.bbc.co.uk/1/shared/bsp/hi/elections/euro/09/html/ukregion_999999.stm [ABSTRACT FROM AUTHOR]

From the 1940s until 2015, while the French population grew 60%, the bottled water per capita consumption grew 2350%, from 6 L to about 140 L per person, per year. These figures rank France as one of the biggest bottled water markets in the world. Contrary to other top water markets, most of France's population has access to good quality tap water, which is trusted and consumed by most of its citizens. I explain this paradox, analyzing the creation and development of the French bottled water market. Based on data on the history of mineral water, marketing, and consumer behavior, I describe the origins and development of this market, highlighting the most important historical events and laws that created the economic and political conditions that shaped its structure and regulation. I analyze the influence of food and beverage groups like Nestlé, Danone, and Group Castel/Alma (Neptune), demonstrating how these companies radically reshaped the market structure through aggressive strategies of merger and acquisitions of smaller companies and their brands. I also examine how their marketing strategies and actions transformed the cultural meaning of water, gradually shifting from a banal, life-essential good into a commodity that connects to a range of different cultural images, lifestyles, and changing consumers' tastes and behavior. I also situate bottled water markets into the wider debate of water politics and policy. WIREs Water 2018, 5:e1220. doi: 10.1002/wat2.1220 For further resources related to this article, please visit the . [ABSTRACT FROM AUTHOR]

Introduction and Aims: To examine how alcohol brands use sport in their communication activities on social media. Despite extensive research exploring alcohol advertising and sponsorship through sport, minimal attention has been given to digital platforms.Design and Methods: This study undertakes a qualitative content analysis to examine the social media activity of alcohol brands sponsoring the three largest spectator sports in Australia: Australian rules football, rugby league and cricket.Results: Four sport-related social media strategies are identified through which alcohol brands solicit interaction with consumers, often involving co-creation of content and social activation. These strategies act as 'calls to action' and through the association of sport and alcohol encourage consumers to engage in competition, collaboration, celebration and consumption. These strategies are further strengthened by communications which draw upon themes of identity and camaraderie to resonate with the consumer.Discussion and Conclusions: Sport-linked social media strategies utilised by alcohol brands extend beyond just promoting their product. They seek higher levels of engagement with the consumer to amplify and augment the connection between alcohol and the sport spectator experience. The discussion highlights the powerful combination of sport and social media as a mechanism by which these brands seek to interact with consumers and encourage them to both create and promote content to their social networks. These strategies allow alcohol brands to extend their marketing efforts in a manner which can elude alcohol codes and prove difficult for regulators to identify and control. [Westberg K, Stavros C, Smith ACT, Munro G, Argus K. An examination of how alcohol brands use sport to engage consumers on social media. Drug Alcohol Rev 2018;37:28-35]. [ABSTRACT FROM AUTHOR]

An analysis of communication disaster response in four well-known natural disasters explores at what stage a disaster communication plan can fail. Based on a marketing strategy formulation-implementation framework, four different outcomes are used to examine what makes a disaster communication plan succeed or fail. This leads to an identification of barriers to the implementation of disaster communication plans. Very often in disaster communication plan failures the strategy formulation is blamed. However, often it is implementation at fault. This makes it hard to diagnose the reason for the communication plan failure. By taking heed of the barriers identified here, disaster response executives can hopefully overcome some of the causes of disaster communication plan failure. Avenues for future research are identified. [ABSTRACT FROM AUTHOR]

This article identifies specific forms of fetishistic enchantments produced by practices culturally specific to modern consumer culture. The authors show that magical practices are constitutive of two fetishistic marketing constructs: the consumer and the human luxury brand. Marketing magic enacts relations between man and the transcendent by bringing consumer personas 'to life' and manifesting ideals of the beautiful in luxury. Marketing magic is a practice of power - non-rationalist strategies for resolving intractable social problems. Consumer 'personas' create the manageable consumer interlocutors for companies. Charismatic creative directors seem to evade the iron logic of commodity relationships via the magical conjuring of their own personas and of artful luxury. [ABSTRACT FROM AUTHOR]

A lexicon of flavor and texture terms was developed to describe the sensory characteristics of cashew nuts. A highly trained and experienced descriptive analysis panel ( n = 10, ages 22-58 each with at least 60 hr of descriptive work in nuts) was used to create the lexicon for cashews. After initial identification and discussion of terms, 22 flavor terms, 4 texture terms, and 3 feeling factors to describe the sensory attributes of cashews were identified. The lexicon was validated by demonstrating that the panel could detect differences among 18 different cashew samples, including raw, oil-roasted, dry-roasted, skin-on, store-brand, national-brand, and rancid types when using the identified lexicon. The differences in products were analyzed using analysis of variance and principal component analysis. Differences in flavor and texture were observed across all product categories and the lexicon was validated. Practical applications The lexicon is intended for use in cashew research and by the cashew industry as a way for communicating differences in cashew flavor and texture in a common language. [ABSTRACT FROM AUTHOR]

In recent sensory literature, Bi and Kuesten (2015a. Food Quality and Preference, 43, 47-52; 2015b. Journal of Sensory Studies, 30, 461-471) have proposed the 'M + N' classification method with larger M and N (>3) for discrimination testing based on Fisher's exact test. Industry studies using the method are shared in this article to illustrate application of the method. The tests and measures are taken for non-fatiguing visual and manual inspections conducted across a variety of product categories. Further, within the examples provided, a validation between labs is documented and results of the method are compared to results from other methods (2-Alternative Choice and 2-Alternative Forced Choice) based on common conventional sensory measurement Thurstonian d′. Estimations are given of Intraclass Correlation Coefficient and Cronbach's coefficient alpha for evaluation of panel performance in the test using the 'M + N' classification method with larger M and N (only for M = N > 3). Practical applications Sorting methods are popular and often used for rapid investigation of product quality, product differences, or consumer perception and are used to help guide product maintenance and/or development efforts. The 'M + N' classification method with larger M and N, a type of sorting technique, can be applied for sensory discrimination and perceptual tests with generation of various indices, including Thurstonian discriminal distance delta (or d′) thereby offering the ability to compare results with other sensory discrimination methods. [ABSTRACT FROM AUTHOR]

Sodium reduction remains an important and ongoing initiative for the meat industry, especially for processed meats. Sodium reduction strategies, including the use of commercial salt replacers and flavor enhancers, are currently available to the food industry, however; their application toward processed meats, and subsequent impact on the sensory profile, has yet to be fully understood. In comparison to control and low salt formulations, two salt replacers (OF45, OF60) and one flavor enhancer (savory powder [SP]) were evaluated for their ability to effectively reduce sodium, while maintaining the sensory properties of restructured hams and smoked turkey sausages. Taste, odor, in-mouth aroma, and textural properties were evaluated by trained sensory panelists using a hybrid method combining Quantitative Descriptive Analysis® and Texture Profile Analysis®. Formulations with salt replacers were perceived as less salty and more bitter compared to control, especially for OF45, where an off aroma-induced enhancement of bitterness is postulated. SP elicited lower levels of flavor in restructured ham but may have a flavor enhancing effect in smoked turkey sausages. Processed meat systems with additional flavors may be more optimal for use of salt replacers due to a potential masking effect of bitterness. Practical applications Sodium chloride is required for the functionality, shelf stability, and eating quality of processed meats. While sodium chloride plays an important role in processed meat, reduction strategies remain relevant for the industry as they continue to meet the consumer demand for low sodium foods. Current approaches for sodium reduction in processed meats include the use of salt replacers and/or flavor enhancers. This study shows that these ingredients can impact textural sensory attributes in some processed meat products. This work also demonstrates that salt replacers can potentially substitute sodium chloride in processed meats that have complex flavor profiles (e.g., addition of spices, smoke), while meats with simple flavor profiles may require further flavor optimization; however, further flavor optimization through the application of flavor modifying ingredients may be required to suppress undesirable levels of bitterness or other off flavors elicited by these ingredients. Flavor enhancers can provide additional complexity to the sensory profile, but this may be more apparent in complex flavored meat matrices. [ABSTRACT FROM AUTHOR]

Aims This case study identifies the influence and mechanisms that the alcohol industry in Brazil has been able to bring to bear to maintain self-regulation in the marketing of beer and many wines set against a trend of increasing alcohol consumption in Brazil, particularly among young people and women. It identifies the forms of power and strategies used by the alcohol industry in Brazil that may be useful for other countries to consider in seeking to move from self-regulation to state regulation of alcohol marketing. Method A review was conducted of recent legal documents and court cases, as well as the activities of alcoholic beverage industries. Results Because of an exemption, Brazilian law had established that both beer and many wines are not alcoholic beverages for marketing purposes. These beverages are subjected to industry self-regulation codes. Research shows that beer and wine marketing often violates industry codes, with little or no enforcement of penalties for non-compliance. Attempts to include beer and wine in the legal definition of alcohol have been opposed by the alcohol industry, and the courts have delegated responsibility to the legislature. The recent legal activities surrounding alcohol sales during the 2014 World Cup games in Brazil provide evidence of the alcohol industry's influence on the legislative process. Conclusion The alcohol industry in Brazil plays a significant role in the formulation of public policies on alcohol, especially regarding the regulation of marketing. This power is exercised by strong lobbying of government officials responsible for public policies. [ABSTRACT FROM AUTHOR]

Background and aims To identify the nature of visual alcohol references in alcohol advertisements during televised broadcasts of the 2014 FIFA World Cup Tournament matches and to evaluate cross-national differences according to alcohol marketing policy restrictiveness. Design Content analysis using the Delphi method and identification of in-game sponsorships. Setting Television broadcasts of the 2014 FIFA World Cup in Argentina, Brazil, Canada, Finland, France, Mexico, Spain and the United States. Cases Eighty-seven alcohol advertisements; 20 matches. Measurements Quantitative rating scales, combined with the Delphi rating technique, were used to determine compliance of the alcohol advertisements with the International Alliance for Responsible Drinking's (IARD) Guiding Principles. Recordings of five matches from four countries were also used to identify the number of in- and out-of-game alcohol brand appearances. Findings A total of 86.2% of all unique alcohol advertisements contained at least one violation of IARD's Guiding Principles, with violation rates ranging from 72.7% (Mexico) to 100% (Brazil). Countries with the least restrictive marketing policies had a higher prevalence of violations in guidelines designed to protect minors. There were 2.76 in-game alcohol brand appearances and 0.83 out-of-game alcohol brand appearances per minute. Brand appearances did not differ across countries or according to a country's marketing policy restrictiveness. Conclusions Self-regulation and statutory policies were ineffective at limiting alcohol advertising during the 2014 FIFA World Cup Tournament television broadcasts. Most advertisements contained content that violated the self-regulation codes, and there were high levels of within-broadcast brand appearances. [ABSTRACT FROM AUTHOR]

Aims The aims were to: (1) identify, monitor and analyse the Corporate Social Responsibility (CSR) practices of the alcohol industry in Latin America and the Caribbean (LAC) and (2) examine whether the alcohol industry is using these actions to market their products and brands. Methods Nine health experts from Argentina, Brazil and Uruguay conducted a content analysis of 218 CSR activities using a standardized protocol. A content rating procedure was used to evaluate the marketing potential of CSR activities as well as their probable population reach and effectiveness. The LEAD procedure (longitudinal, expert and all data) was applied to verify the accuracy of industry-reported descriptions. Results A total of 55.8% of the actions were found to have a marketing potential, based on evidence that they are likely to promote brands and products. Actions with marketing potential were more likely to reach a larger audience than actions classified with no marketing potential. Most actions did not fit into any category recommended by the World Health Organization; 50% of the actions involving classroom and college education for young people were found to have marketing potential; 62.3% were classified as meeting the definition of risk management CSR. Conclusion Alcohol industry Corporate Social Responsibility activities in Latin America and the Caribbean appear to have a strategic marketing role beyond their stated philanthropic and public health purpose. [ABSTRACT FROM AUTHOR]

In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This specific marketing communication strategy is commonly referred as viral marketing. Because of this similarity between an epidemic and the viral marketing process and because the understanding of the critical factors to this communications strategy effectiveness remain largely unknown, the mathematical models in epidemiology are presented in this marketing specific field. In this paper, an epidemiological model susceptible-infected-recovered to study the effects of a viral marketing strategy is presented. It is made a comparison between the disease parameters and the marketing application, and MATLAB simulations are performed. Finally, some conclusions are carried out and their marketing implications are exposed: interactions across the parameters suggest some recommendations to marketers, as the profitability of the investment or the need to improve the targeting criteria of the communications campaigns. Copyright © 2015 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

In the housing market, the advertised list price significantly influences the final sale price and the duration a property spends on the market. With the uncertainties and complexities of the housing market, the list price can be a difficult and critical decision for home sellers. This paper develops a theoretical model for an optimal list price strategy with an information learning process to ensure a maximum expected return and a discussion of the ideal vacancy rate. The optimal list price strategy is composed of factors such as the frequency of list price revisions, the best timing to revise the price, and the value of a sequence of list prices and varies according to the market situation, and patience and prior knowledge of the seller. The results of the application in Tokyo 23 wards imply that there is an excess of houses in the sale market and potential for home sellers to improve their list price strategy and the learning process in order to shorten the time a property spends on the market without losing any return. [ABSTRACT FROM AUTHOR]

Citizenship status influences the impact of science, technology, engineering, and mathematics (STEM) education on the youth labor market participation in the Arabian Gulf. This research examines the relationship between citizenship status, STEM education, and expected labor market participation in Gulf Cooperation Council (GCC) countries, and examines the intervening effects of information and communication technology (ICT) based instruction, specifically. The 2011 Trends in International Mathematics and Science Study (TIMSS) provides both labor market expectations and STEM education data from all participating GCC countries, including Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, and the United Arab Emirates. Results suggest that ICT-enhanced STEM education differently influences the human capital development of Gulf national and expatriate youth. For example, GCC nationals do not emphasize STEM education as an avenue for employment, while expatriate youth do. In particular, as Gulf national youths' parents' education level increases, students are less likely to think they need to do well in science to get the job they want. This is indicative of a broader trend in the Gulf nations to rely more on non-education-related factors such as family influence or connections for social, economic, and political mobility. In contrast, results also suggest that while STEM education contributes to potential private sector labor market participation among Gulf national youth, expatriate youth are more likely to expect to need or use STEM in the labor market. [ABSTRACT FROM AUTHOR]

We examine price search in retail food markets. Previous studies have concentrated on one aspect of search, shopping at multiple stores. We expand this by examining several strategies used to find low prices, including buying on sale and concentrating purchases at a store with low average prices. Using scanner data from 38 markets, we find that the effect of factors motivating search vary by the type of search strategy considered. We also find evidence that financial savings is not the only motivation for search. In particular, transaction utility, in which the value of a purchase depends on price paid relative to a reference price, may also play a role. [ABSTRACT FROM AUTHOR]

Ecological restoration often depends on substantial funding to be initiated and sustained. So far, the dominant strategies to fund it have been philanthropic altruism or regulatory compulsion. Both make important contributions, but the commercial sector is a further source that has thus far not played a significant role relative to its potential. Just as philanthropic and regulatory strategies are both modulated by the law, so too law shapes the commercial sector's participation in ecological restoration. Corporate law and its market context are particularly significant, and they are both a potential hindrance and opportunity. Some options for law reform are available to improve the contribution of the business sector to restoration. [ABSTRACT FROM AUTHOR]

The present paper takes the empirical phenomenon of place branding as an appropriate point of view to understand the communicative process of brand governance in the realm of the public. The paper explores the modalities through which a brand governance emerges as a negotiated and contested mechanism reproduced through language. By drawing on the analytical approach of interpretative repertoires, the analysis demonstrates that a process of governance can be seen as a 'text' in a constant state of negotiation in which the level of involvement in the brand building process can be discursively contested, with language illustrating the ways in which different actors express their positionalities (hegemonic or subalternate). The analysis suggests that this can be seen as a power political process in which politics of space and time are expressed linguistically by the different actors involved in brand governance. Copyright © 2014 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

When and why do party strategists select one marketing strategy over another relevant one? In this research, we answer this question by outlining a new institutional strategy framework on the basis of social psychological assumptions. This framework links the cognition of party operatives to their task of selecting a marketing strategy. On this ground, we empirically test a number of hypotheses derived from this framework. The results suggest that party strategists are influenced by their cognitive framing of the environment, but this influence is mediated by context-specific variables embedded in the political realm such as historical tensions, coalition partners, or the ideology, goal, and organizational structure of the party. Copyright © 2014 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

The cultural lens through which an ad is viewed can affect the extent to which an endorser of the product in an ad and the message s(he) communicates are thought about in relation to one another. Consumers with a collectivist mindset tend to think about information relationally. Consequently, they consider the endorsement in relation to the endorser and this affects their memory for both. It also affects recipients' concern with the fit between the endorser's message and the endorser and consequently influences their judgments of both the ad and the product being advertised. When people have an individualist mindset, on the other hand, they appear to treat the endorser and the endorsement as independent pieces of information and are less sensitive to their fit. Four studies support these conclusions and provide insights into how endorser–message relatedness impacts persuasion under different cultural mindset conditions. [ABSTRACT FROM AUTHOR]

We present a model in which consumers use product attributes (or labels) and their own beliefs to form expectations about the quality of a product. We use best-worst scaling to elicit beliefs, and study how information may influence these beliefs. In our ranking experiments, participants sort different milk products according to (perceived) nutritional or environmental quality, and we use the resulting choice data to recover beliefs econometrically. In a nutritional quality experiment, we measure how food labels (i.e. front-of-package, back-of-package and ratio of recommended to restricted nutrients) alter consumers' beliefs, finding that truthful attribute information may sometimes mislead consumers. The discussion explains how similar experiments could be used to distinguish informative labels from marketing messages. [ABSTRACT FROM AUTHOR]

This paper investigates the fit between the strategic posture of a political party and its political market orientation, and analyses the impact of this fit on party performance. For this purpose, a configuration theory logic is applied to the context of the political market; in particular, we develop strategic profiles (i.e. strategic postures and political market orientation) of four Belgian political parties represented in the Flemish Parliament. By comparing the strategic profiles derived from a questionnaire administered to 3148 party members with those of 'theoretically ideal' profiles, we uncover the 'strategic misfit' (or 'misalignment') for each party and then relate this misfit to party performance. Results indicate that there is a strong, negative relationship between the misalignment of actual and perceived strategic profiles on the one hand and performance on the other. However, the 'ideal profiles' differ with the strategic posture of a party. Thus, our findings show that it is not so much the strategic posture itself that will determine superior performance, but it is the strategic posture that the party aligns with implementing a particular political market orientation that is the most important factor. Copyright © 2013 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

We examine how brand-switching varies across cultures, depending on the drivers of a prior unsatisfactory consumption experience. We draw from the literature on regret, norm theory and cross-cultural psychology to predict that Westerners are more likely to switch brands when the unsatisfactory consumption experience is a consequence of their inaction relative to the inaction of a group to which they belong. In contrast, it is predicted that Easterners are more likely to switch brands when the unsatisfactory consumption experience is a consequence of inaction on the part of the group to which they belong relative to their own inaction. We discuss the relevance of our research for marketing theory, the need to account for cultural differences in consumer segments, and the implications for organizations targeting culturally distinct market segments, both domestically and internationally. [ABSTRACT FROM AUTHOR]

'Public diplomacy' is a term increasingly used among policy makers and academics, yet its meaning is ambiguous and contested. Advocates proclaim it as a new approach to statecraft entailing a participatory approach of shared meaning-making between politicians and the public markedly different from the elitist, Machiavellian inter-governmental practices of traditional ('Westphalian') diplomacy. The European Union (EU) has embraced these ideals, proclaiming public diplomacy a cornerstone of European external relations policy. We examine these claims in the context of the EU's delegations to Australia and New Zealand. Using three ethnographic case studies, we highlight discrepancies between official discourses on public diplomacy and its practice. The participatory ideals of EU public diplomacy, we argue, are undermined by the EU's preoccupation with image and branding, public relations and marketing techniques, and continuing reliance on traditional 'backstage' methods of diplomacy. We conclude by outlining the implications of these paradoxes for both anthropological research and EU external relations. [ABSTRACT FROM AUTHOR]

Introduction: Current HIV prevention options are unrealistic for most women; however, HIV prevention research has made important strides, including on-going development of antiretroviral-based vaginal microbicide gels. Nevertheless, socialbehavioural research suggests that women's ability to access and use new HIV prevention technologies will be strongly influenced by a range of socio-cultural, gender and structural factors which should be addressed by communications and marketing strategies, so that these products can be positioned in ways that women can use them. Methods: Based on an extensive literature review and in-country policy consultation, consisting of approximately 43 stakeholders, we describe barriers and facilitators to HIV prevention, including potential microbicide use, for four priority audiences of Kenyan women (female sex workers [FSWs], women in stable and discordant relationships, and sexually active single young women). We then describe how messages that position microbicides might be tailored for each audience of women. Results: We reviewed 103 peer-reviewed articles and reports. In Kenya, structural factors and gender inequality greatly influence HIV prevention for women. HIV risk perception and the ability to consistently use condoms and other prevention products often vary by partner type.Women in stable relationships find condom use challenging because they connote a lack of trust. However, women in other contexts are often able to negotiate condom use, though they may face challenges with consistent use. These women include FSWs who regularly use condoms with their casual clients, young women in the initial stages of a sexual relationship and discordant couples. Thus, we consider two approaches to framing messages aimed at increasing general awareness of microbicides - messages that focus strictly on HIV prevention and ones that focus on other benefits of microbicides such as increased pleasure, intimacy or sexual empowerment, in addition to HIV prevention. Conclusions: If carefully tailored, microbicide communication materials may facilitate product use by women who do not currently use any HIV prevention method. Conversely, message tailoring for women with high-risk perception will help ensure that microbicides are used as additional protection, together with condoms. [ABSTRACT FROM AUTHOR]

One of the fundamental tasks of targeted marketing is to elicit associations between customers and products. Based on the results from information retrieval and utility theory, this article proposes a unified framework of targeted marketing. The customer judgments of products are formally described by preference relations and the connections of customers and products are quantitatively measured by market value functions. Two marketing strategies, known as the customer-oriented and product-oriented marketing strategies, are investigated. Four marketing models are introduced and examined. They represent, respectively, the relationships between a group of customers and a group of products, between a group of customers and a single product, between a single customer and a group of products, and between a single customer and a single product. Linear and bilinear market value functions are suggested and studied. The required parameters of a market value function can be estimated by exploring three types of information, namely, customer profiles, product profiles, and transaction data. Experiments on a real-world data set are performed to demonstrate the effectiveness of the proposed framework. [ABSTRACT FROM AUTHOR]

This paper develops a bi-level decision model and a solution approach to optimizing service features for a company to reduce its customer churn rate. First, a bi-level decision model, together with its modeling approach, are developed to describe the gaming relationship between decision makers in a company (service provider) and its customers. Then, a practical solution approach to reaching solutions for the bi-level-modeled customer churn problem is developed. Finally, experiments and case studies are conducted to illustrate the bi-level decision model and the solution approach. [ABSTRACT FROM AUTHOR]

The authors reflect on marketing strategies for the alcoholic beverage industries in Latin America and the Caribbean as of 2017, and it mentions cost-effective marketing plans, research on alcohol marketing regulations, and a call to evaluate the promotional strategies used by the alcohol industry. Alcoholic beverage-related product innovations and packaging designs are examined, along with alcohol consumption in the Caribbean and Latin American regions.

Fast and efficient procedures are increasingly important in process development since the time frame between development and market entry is reduced. The evaluation of alternatives is time consuming, but especially important to assure the choice of the optimal process. A simple and fast method to speed up process development while considering numerous alternatives has been developed using option trees. The option trees allow for easy and comprehensible evaluation of alternatives. Here the method of cascaded option trees is illustrated for the development of a biocompatible separation process. [ABSTRACT FROM AUTHOR]

We investigate Zipf's Law on the size distribution and Gibrat's Law on the growth of sub-national populations in China, India and Brazil. We reject Zipf's Law for India, but not for China and Brazil; a log normal distribution also fits Brazil well, but not China and India. Gibrat's Law holds for Brazil; that is, lagged population is the best predictor of current population in Brazil. In China, market potential is an important predictor of population growth, while in India both crop area and market potential are important. Our results show that there is a diversity of experiences across countries, and we speculate that this diversity maybe caused by differences in the characteristics of the three countries. [ABSTRACT FROM AUTHOR]