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The purpose of the study presented in this paper is to add to our understanding of the added value, both monetary and non-monetary, to a brand when supporting a cause in a cause marketing ad. The findings show that consumers do not perceive the brand to be worth more if it was shown to be supporting a cause. The study also failed to show a significant improvement in consumer brand attitudes for brands featured in cause marketing ads. However, there was an attitude improvement for the cause. Product type and consumer dispositional variables were also examined. In summary, this study calls into question the value brands derive from being paired with a cause. This study discusses productive areas of future research and managerial implications. Copyright © 2008 John Wiley & Sons, Ltd.

Approximately 1100 extreme sports participants were surveyed to identify the relationship between sensation seeking and gender on current civic participation, motivation for volunteer involvement, intention to participate in the future, and a preference for leadership. Sensation seeking was not helpful in identifying current civic involvement. However, sensation seekers reported a significant desire to work with activist and reform-oriented organizations. Females reported a significantly higher level of motivation for civic participation than males as well as a greater intention to volunteer in the future. Both male and female sensation seekers reported a preference for a leadership role. Copyright © 2007 John Wiley & Sons, Ltd.

Charitable bequests currently account for 9 percent of overall giving in the United States. In this study we examine the motives for this form of support and the potential barriers to giving perceived by members of bequest societies or legacy clubs solicited through direct mail. Through a series of eight focus groups we delineate the individual motives for offering a bequest, the organizational factors that drive gifts of this type, and the potential barriers that could prevent such a gift from being made. The implications for professional fundraising practice are explored.

Learning how an organisation's volunteers differ from volunteers serving in other organisations can provide managers with important information. This information can assist managers in identifying potential volunteers, and this information can help managers better understand what to communicate to potential volunteers. This paper presents a segmentation study of literacy volunteers as an example of a proposed methodology for differentiating sub-groups of volunteers. Managerial implications of research findings and ideas for future research are also presented. Copyright © 2003 Henry Stewart Publications

The research objectives were to understand better the motives of youth development volunteers, determine if youth development volunteers could be differentiated from other volunteers using determinant variables from multiple conceptual domains and to discover correlates that may predict more intensive volunteering involvement. Social-lifestyle, demographic, personality and terminal value measures were obtained from a sample of 164 youth development volunteers and 849 volunteers serving in other organisations. Survey respondents were derived from over 40 nonprofit organisations in two mid-western US cities. Results, managerial implications and recommendations for future research are presented.