6 results on '"Lee, Wei-Na"'
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2. The stages‐of‐change approach for prosocial behavior: Message tailoring to encourage blood donation
3. The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item‐specific‐relational perspective
4. Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments
5. The effect of information overload on consumer choice quality in an on‐line environment
6. Acculturation and advertising communication strategies: A cross-cultural study of Chinese and Americans
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