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Language learning in tourism is increasingly embracing digital technologies for both synchronous and asynchronous content delivery and interaction. Blended learning combining online and traditional face-to-face forms as well as immersive forms such as 3D virtual worlds, where participants may travel as they learn from the comfort of their sofa, offer promising benefits, namely in times of pandemic and other turbulent events. Involving culturally and geographically distant tutors in the learning process may increase learners’ motivation as well as satisfaction, provided that the course curricula and lesson plans utilize the potential by appropriate selection of activities. Despite all the potential benefits, however, troubles caused by the increased complexity of digitally enhanced courses may ruin learners’ experience. The paper provides a conceptual basis for a systemic approach in planning, creating, and delivering courses, considering both technical and psychological aspects, which may assist in the prevention or mitigation of the challenges. To provide a relevant context, presentations of several language schools are briefly examined. The study of changes in their presentations between 2014 and 2021, in the light of web search trends, provides an additional glimpse into the evolution of the adoption and perception of relevant forms of education and technologies, further supporting the necessity of a systematic approach. Experience from three separate projects implementing innovative language courses collected both qualitatively and quantitatively via questionnaires is summarized, pointing out both successes and challenges.

In recent years, social tourism has been strongly promoted in the EU, including the travel of people with various types of disabilities. The present study analyses travel motivation and barriers to travel for visually impaired people. This analysis is based on several years of research at the Faculty of Informatics and Management, University of Hradec Králové, Czech Republic, then on the personal travel experience of a visually impaired person and the practice of a rehabilitation instructor at Tyfloservis, o.p.s (charitable trust), Hradec Králové, an organization supporting independent living of visually impaired people. The study is also based on interviews with ten visually impaired respondents and their travel experience. SARS-COV-2 is also included as a current barrier to travel.