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Master thesis deals with analysis of sales practices of Independent Beauty Consultants in a selected company. The aim of the thesis is to evaluate the sales practices of Independent Beauty Consultants at Mary Kay company and to propose optimization recommendations. The thesis is divided into free parts: theoretical, methodological and practical. The theoretical part is based on literature and describes the qualities of a professional salesperson and an effective process of personal selling. The methodological part defines the target group and explains the application of the chosen methods such as: personal interview, questionnaire survey and mystery shopping. The practical part focuses on Independent Beauty Consultants and analyzes their sales practices. Optimization recommendations are proposed on the basis of the findings of research.

This bachelor thesis analyzes operation of czech consulting company SBR Consulting on the czech market. Objective of this bachelor thesis is to describe function of the company on the czech market in the period of last 3 years, bring out its products, make SWOT analysis and together with the feedback of its clients summarize strengths and recommend areas, where SBR Consulting should improve. Thesis is divided into 3 main chapters. First chapter is dedicated to theory which describes history of the consulting in the world in general, history of the parent company, and specifically defines methodology which company uses when providing clients with trainings. Second chapter, however, depicts practical part. It describes trainings of the company and despite the short functioning on the czech market confirms increasing number of clients in years 2014-2017 via time series. It also describes SWOT analysis based on feedback of its clients from questionnaires and interview from employee of SBR Consulting, Josef Dvořák. Eventually, last chapter explains reasons, why company SBR Consulting is not being rated as one of the best consulting companies among sales with comparison of its competition according to criteria of scientific articles such as Training Industry and Selling Power.

The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.

This study presents and analyses opinions of 5 seasoned professional M&A advisers on merger failures. It integrates the perspectives of business strategy, economics, finance, organisation theory, and HR management on performance and success factors of mergers and acquisitions. The author modelled the factors of M&A failures and interplay between them into an integrative framework based on thematic analysis of participants' narratives. To ensure research validity, the author triangulated findings with existing literature. In conclusion, the author identified three major themes across data -- potential for dis-synergies stemming from misalignment of merging businesses, knowledge and planning efforts as a determinant of strategic rationale and post-merger integration, and psychological factors influencing key decision-makers.

This bachelor thesis deals with branding strategy of a consulting company. The goal of this thesis is to evaluate marketing communications of a specific consulting firm, to compare it with competitors, propose recommendations that will help the company to build their brand, and define the weaknesses which should be eliminated. The thesis was based on a relevant theory, questionnaire, foreign study and competition analysis. The major output of this work is designed positioning, main elements that should be emphasized in the communication strategy based on the needs and desires of the most attractive target group of the company, and also the final draft of a communication strategy itself.

This master thesis deals with modeling of business processes in the areas of investment banking. There are three objectives. The first objective is the explanation of investment banking. The second objective is to model the system processes a specific part of the investment banking from the real environment, what is created here with the help of the methodology MMABP. In the end, the model is supplemented with the analysis in terms of process management, which is the third goal of the thesis.

This bachelor thesis "Analysis of situation of financial consulting in the Czech republic in 2014" describes an actual practice of financial consultants from the view of a client. It also briefly characterizes all kinds of financial products, which most of the consultants offers. The author points out several particularities that are important for the client. In the second chapter there are described several types of agents which are legally allowed to offer those products. The final chapter shows an outcome from the survey, which researched people's experience with financial consultants and consulting companies. Those companies are also briefly described. Using the outcome of the survey, an author verifies some of the common hypotheses.

This dissertation is focused on internet consultancy, which is a branch younger than ten years. By internet consultancy we mean the area covering online promotion, consultations in the field of technical quality and usability of web pages, measuring and optimization of their commercial performance. Thus we do not mean the consultancy in other fields (e.g. social, health, economic) just using the internet as its form of communication, even though the same name is used for this activity, as well. The goal of this dissertation is to define the branch of consultancy in the field of creation and promotion of web pages and map it from technical, entrepreneurial and economical point of view. The case-study in the second part is based on the individual interviews with the key employees and on my more than five years long praxis with running the company H1.cz s.r.o., which was one of the first Czech companies running a business in this area. Its foundation, development and finally also sale provided me as a founder with both theoretical knowledge of the technical aspect of consultancy and realization of services and practical experience with running a company itself. In connection with my studies of information technologies at the university with economical focus I consider this experience very favorable for this dissertation. I have divided the text into following parts: - Definition of the internet consultancy as a branch. The goal of this part is to theoretically map the area of internet consultancy from the technical point of view and to describe the particular specializations and tasks that it consists of. - Specialties of consulting as a type of an entrepreneurial activity. This chapter briefly describes the consulting work as a type of business and its specificity comparing to other areas. - Case-study of the company H1.cz. The third part maps the particular activities in a company (management, marketing, sales, finance etc.) focused on internet consultancy. It also addresses the question of foundation and sale of the company as an inseparable part of entrepreneurship. By reading this dissertation one should obtain a detailed overview in the area of creation and promotion of web pages as well as in running a business in this young and dynamic branch. There is no complex source in the market related to this topic and so I hope this dissertation could become a starting point for everyone considering foundation of his own company in the internet field.

The aim of this thesis was to analyse business environment in Austria and to evaluate the possibilities for Czech entrepreneurs and Czech job applicants on this market. The business environment in Austria was analysed on the basis of PESTLE analysis. I have carried out a questionnaire survey for comparison of business and working environment. I have conducted two interviews in order to gain information about possibilities of consultancy for Czech entrepreneurs entering Austrian market. This thesis is intended for future entrepreneurs, who would like to enter the Austrian market and for people, who would like to be employed in Austria.

Main goal of the thesis is an analysis of a position and resources of a real small management consulting firm, then to suggest possible strategic scenarios of a firm's expansion. The theoretical part contains issues related to general strategic management. The issues are accompanied by alternative points of view on a strategic planning, for example by Mantra and Master Idea concepts and Effectuation. Consequently, specific issues of management consulting firms related to strategic management are described. Whole theoretical part is based on world literature primarily. The practical part of the thesis starts by a description of the analyzed firm and strategic premises of firm's owners. Next part is an analysis of a firm's position and resources. It consists of analyzes of external macro and micro environment, analysis of strengths, weaknesses, opportunities and threats. After analyzes, there are strategic scenarios and consequent strategic steps described. The steps are divided onto three groups. First group consist of steps which influence whole firm. Second group contains steps on a field of management consulting. Last group is focused on education market.

The goal of this diploma paper is to present Business Consulting, describe characteristics of european and global consultancy market, give detailed description of the Ukrainian consultancy market and finally to propose the strategic steps necessary for the Czech consultancy company with intention to enter the Ukrainian market.

My goal is to compare companies lead by multilevel marketing wit classic companies with flat structure. I will compare these companies using SWOT analysis, that is method that is finding out four segments. Strenghts and weaknesses, opportunities and threats. The result will be interpreted from three different points of view. Market, financial consultant and client.

The thesis describes a way of searching a better financial opportunities. The first part is about the multiple criteria decision making. I focus on application methods of multicriterial evaluation of alternatives on different possibilities of solving retirement. The target is to compare different possibilities and then suggest a solution. The second part is about the linear programming. The main objective of the diploma thesis is to suggest a create mathematical model, which I will use in my profession. This mathematical model will display results, which tell us how we can solve the question of money and finance.

Vymezení pojmu finanční trh a jeho vývoj. Jaká je finanční gramotnost v ČR. A na základě těchto zjištění představení důležitosti finančního pradenství, seznámení s tímto oborem. Vysvětlení hlavních výhod a také nevýhod či možných neetických praktik ve finančním poradenství. Na základě faktů určení prognózy budoucího vývoje tohoto odvětví.