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This bachelor thesis is based on empirical study of betting odds of six world-wide betting offices. Using statistical hypothesis testing it tests similarity among offices predictions of five best football leagues and whether the predictions correspond with final results of these games. It has been demonstrated that betting offices predict matches identically but predictions does not correspond with final results. In the second part of this paper, the betting offices are experimentally treated as bettors and their return on investment is monitored. From the comparison of returns and mean squared error of predictions, betting offices Bet365 and BetVictor can be considered as those with the best predictions. Analysis of Fortel servis betting diary has shown that using betting advisory service can lead to long-term profits. It is a proof that betting offices can be beaten over a long time which was also one of the objectives of this paper.

I endeavour to identify the factors that influence the capital profitability in this work. So I study the usual objectives of the firms and how they reach these objectives, inquire into the ways how the firms assess their activities and describe the modern history of these assessments and then describe possibilities of the formation of the prices. I analyse the investing in human capital extra. And I endeavour to detect the influence of credits and market disequilibriums on investments.

This paper is focused on analysis of internet advertising and its role in marketing communication. The paper determines general methods and instruments of internet marketing and describes internet advertisement in comparison with traditional advertising media. In more detail the paper is focused on description and explanation of effect of Pay-Per-Click advertisement campaigns. The options of their usage and recognized differences are explicated by practical instance of marketing strategies of real companies.

Objective of this work is based on practical experience and theoretical knowledge, divided local action groups according to type and to evaluate their approach to the development of the interest area. Evaluation will be based on the effectiveness of economic organization and access to the control method leader.

The aim of this bachelor thesis is to characterize and compare American and Czech corporate culture in services. At first I describe Geert Hofstede's and Alfons Trompenaars' cultural dimensions and character of Americans. After that I define corporate culture, characteristics of American and Czech company culture and basic rules of etiquette. Also information on how to successfully negotiate and communicate with Czechs and Americans are mentioned here. The last part of this thesis covers topics such as work environment in the Czech republic and the United States of America, employee's approach to customers, seniors and colleagues, and improving measures that, according to me, should be put into practice. Information contained in the last chapter come mainly from my personal experience.

The master thesis named "Marketing and communication strategy of SAP Czech Republic" analyses contemporary communication of the company, focusing on communication using social media. The thesis is divided into two parts. The theoretical part focuses on explanations of communication, marketing communication as a part of the marketing mix and in particular the specifications of social media. The second part of the thesis contains the analysis of the contemporary communication of the company and analyses communication using social media. The final chapter provides an evaluation of the potential use of social media in the communication strategy of SAP Czech Republic.

Tato práce se zabývá problematikou státních zásahů do ekonomiky a jejich souvislostí s cenou bydlení. Jak intenzivní jsou vztahy mezi ekonomickými ukazateli a ukazateli ceny bydlení. Jakým způsobem ovlivňuje stát ekonomické aspekty a aspekty bydlení. Na základě statistického porovnání vztahů mezi jednotlivými ukazateli a modelování vzájemného ovlivňování těchto ukazatelů pojednává tato práce o vhodnosti státních zásahů. Hlavním aspektem je cena bydlení, která charakterizuje ekonomickou úroveň regionu. Regionem se konkrétně rozumí jednotlivé okresy NUTS 4. Zkoumání vztahů a jejich vzájemného ovlivňování má odpovědět na vhodnost státu tyto ukazatele regulovat a do nich zasahovat.