Search

Tourist destination information is an important element in tourism promotion and marketing. The need for tourism facilities that can respond to problems related to the availability of tourism information and at the same time play a role in tourism promotion and marketing activities of a tourist destination requires the presence of a Tourism Information Center/TIC. Tourist Information Center (TIC) activities are service activities with the core being the delivery of tourist information. This research is exploring the three previous research conducted by Brady Cronin (2001), Gronroos (2000), and King (1987), which aims to investigate the optimization of TIC services. Sampling in this study was 175 respondents. Data processing uses SPSS and Structural Equation Modeling (SEM) AMOS 24. Service users were predominantly male, with an age range of 26-35 years, and the majority of undergraduate education, occupational status was dominated by private employees. While natural wonders become the main choice of tourists and the length of stay between 8-14 days. The main purpose of tourists visiting the TIC to get tourism information and transportation information. Whereas the tourist objects most favored by tourists are natural wonders and adventure wonders. Furthermore, the results of TIC service analysis show that physical environment quality, interaction quality, outcome quality affect service user satisfaction, while E-Technology quality does not affect service user satisfaction.

The internet changes people’s consumption patterns and shopping behavior. Online shopping activities can be done without leaving the house and can be done at any time. Online purchases are increasing during the pandemic due to Covid-19. Organic food business players can use internet marketing activities to attract more consumers, and one way that can be used is a marketing mix. This study analyzes the effect of the marketing mix on consumer trust and satisfaction in purchasing organic food online to increase repurchase intention. The population in this research is organic food consumers. The sample was taken using a purposive sampling method that targets consumers who live in the Jabodetabek area through an online questionnaire survey. Respondents who meet the criteria are 200 consumers. Structural Equation Modeling (SEM) was used in data processing and analysis. The results showed that the product and place had a significant effect on consumer satisfaction. Trust has a significant impact on satisfaction but had no significant effect on repurchase intention. Satisfaction had a significant effect on the repurchase intention of organic food. The suggestion for further research needs to analyze the types of organic rice, vegetables, and fruits purchased by consumers in more detail.

This research is to identify which factor affecting business success from digital marketing by MSMEs Creative Sector in Indonesia and Malaysia.Data processing and analysis methods in this research are Descriptive Analysis, employing SEM with PLS approach, and quantitative data were mainly investigated. The conclusion of this research are the factor which significantly affects the success of digital marketing uses is knowledge, knowing its benefits can provide more benefits for the future of their businesses.This research is expected to produce knowledge relevant to factors affecting the success of digital marketing benefit towards business success in MSMEs creative sector. The next researcher is expected to examine more respondents and wider research area, and this research is expected to give contribution and references to related institutions.