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Certain members of society, who are characterized by overconfidence, a relatively low level of knowledge, and a high level of misinformation or incomplete information, tend to selectively choose information from real life or the digital environment, in order to confirm their earlier incorrect beliefs. This phenomenon, known as "confirmation bias", is widely recognized in every society and mainly occurs in political discussions (by self-proclaimed "political analysts"), but also in discussions on the topic of global conspiracy theories. This kind of phenomenon is increasingly present in digital communication among consumers. Such individuals unfoundedly influence their followers (via electronic word of mouth or writing inaccurate reviews) by favoring one product or service over competing ones with baseless, truncated information or misinformation. Spreading misinformation in the digital environment can have very dangerous consequences. There are a large number of practical examples in which the spread of misinformation led to riots in the streets and violent behavior that even caused deaths.

Digital marketing has been intensively developing in domestic business practice for the last 10-15 years and is keeping pace with the development of information technologies. Digitization of business has opened up a completely new business horizon for companies and has created unlimited opportunities for business development. In the sphere of electronic business, digital marketing has become so important that modern business cannot be imagined without it. The possibilities of applying digital marketing do not depend on the size of the company, so even small and medium-sized companies have the obligation to keep up with trends, to acquire digital literacy and to develop effective digital marketing strategies. The subject of research in this paper is the use of digital marketing in small and medium-sized enterprises in Serbia. The authors of the paper conducted empirical research in the period September-November 2020 on a sample of 87 SMEs operating in Serbia. For the purposes of the research, a Google questionnaire was used, which was distributed electronically to the respondents. The structure of respondents consists of entrepreneurs (business owners), managers and employees. The first part of the questionnaire contains formal questions, while the second part contains professional questions in the field of Internet marketing. This paper will present the results of the research with a discussion and analysis of the answers received, along with drawing conclusions and recommendations for future research.

Managerial knowledge and skills are some of the most crucial factors of the survival and sustainability of small and medium enterprises. Achieving growth and development of small enterprises requires the implementation of a professional approach to management and to the organization. This paper shows the results of an empirical research carried out in the first half of 2020 by having applied the survey method. An e-questionnaire was designed for the purposes of this research and it was distributed to micro, small and medium enterprises and entrepreneurial stores in Serbia. The goal of the research was to examine the occurrence of professionalization of managerial functions in the SME sector in Serbia, with a special emphasis on the financial function. The research results have shown that professionalization of managerial functions in the SME sector of the Republic of Serbia is not sufficiently represented and that with an increase in the level of professionalization of managerial functions becomes a great potential for the promotion of the efficiency and effectiveness of management in small and medium enterprises.

In modern economic conditions, innovations that are based on the knowledge are the key resources of companies in their fight for gaining competitive advantage. While striving to develop the corporate culture in which the emphasis is on the knowledge and skills of employees, some companies have introduced their own corporate universities. The concept of corporate universities differs from classical training courses in a number of aspects. The companies that understand the power of knowledge in modern economy and have a proactive approach to learning and educating are establishing their own corporate universities. The universities are not considered to be an expense, but rather an investment in human potential that will eventually improve the performances and competitiveness of the organizations. These universities are the means for achieving the strategic objectives of companies. The research analyses the concept of corporate universities in terms of the develop­ment of the corporate culture and employees skills that lead to the creation of organization's competitive advantage in a highly competitive global environment. It also concentrates on the basic theoretical hypotheses of learning, educating, and employees' contribution towards an organization through the process of development and progress. The conclusion of this research is that corporate universities do have strategic significance and that they can bring numerous benefits to the companies that have established them, but only when there is an actual need for that type of the education.