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Islamic banking concept is highly regulated by emphasizing Shariah principles which is conventional banking does not apply in daily banking transaction. Islamic banking could be defined as a banking system that is based on the principle of Islamic law and guided by Islamic economics which focus on sharing profit and loss with the prohibition of the collection and payment of interest. The problem statement of this study can be divided into industrial problems and academic problems that connected to the gap of the study. The primary objective of this research is to examine the relationship between consumer perception and consumer purchase intention and evaluate the underlying determinants that influence consumer intention to consumer Islamic banking with the aim of developing a behavioral framework for analyzing and explaining consumer behavior regarding Islamic banking. This research has been undertaken using mixed method which incorporates aspects of qualitative and quantitative research both. This is selected because survey strategy provides different options of data collection such as; interviews, questionnaire and focus group. The sample size used in this research will be 600 customers of any of the listed Islamic bank in Malaysia. To be on the safe side, 620 respondents were approached and to eliminate the error of responses, the additional survey will be evaluated. Since, information for this research is gathered both qualitatively and quantitatively, consequently it is important to select suitable techniques for data analysis to viably translate the outcome in an understandable manner and achieve the finished conclusion. The researcher has performed appropriate data analysis techniques to examine the values such as Beta, chi square, sig value, standard error and t value. Moreover, the study likewise performed reliability test to access of the obtained data is reliable to use. The research is concluded that comprehensively covers the aspect of Islamic banking a

Islamic banking concept is highly regulated by emphasizing Shariah principles which is conventional banking does not apply in daily banking transaction. Islamic banking could be defined as a banking system that is based on the principle of Islamic law and guided by Islamic economics which focus on sharing profit and loss with the prohibition of the collection and payment of interest. The problem statement of this study can be divided into industrial problems and academic problems that connected to the gap of the study. The primary objective of this research is to examine the relationship between consumer perception and consumer purchase intention and evaluate the underlying determinants that influence consumer intention to consumer Islamic banking with the aim of developing a behavioral framework for analyzing and explaining consumer behavior regarding Islamic banking. This research has been undertaken using mixed method which incorporates aspects of qualitative and quantitative research both. This is selected because survey strategy provides different options of data collection such as; interviews, questionnaire and focus group. The sample size used in this research will be 600 customers of any of the listed Islamic bank in Malaysia. To be on the safe side, 620 respondents were approached and to eliminate the error of responses, the additional survey will be evaluated. Since, information for this research is gathered both qualitatively and quantitatively, consequently it is important to select suitable techniques for data analysis to viably translate the outcome in an understandable manner and achieve the finished conclusion. The researcher has performed appropriate data analysis techniques to examine the values such as Beta, chi square, sig value, standard error and t value. Moreover, the study likewise performed reliability test to access of the obtained data is reliable to use. The research is concluded that comprehensively covers the aspect of Islamic banking a

Islamic banking concept is highly regulated by emphasizing Shariah principles which is conventional banking does not apply in daily banking transaction. Islamic banking could be defined as a banking system that is based on the principle of Islamic law and guided by Islamic economics which focus on sharing profit and loss with the prohibition of the collection and payment of interest. The problem statement of this study can be divided into industrial problems and academic problems that connected to the gap of the study. The primary objective of this research is to examine the relationship between consumer perception and consumer purchase intention and evaluate the underlying determinants that influence consumer intention to consumer Islamic banking with the aim of developing a behavioral framework for analyzing and explaining consumer behavior regarding Islamic banking. This research has been undertaken using mixed method which incorporates aspects of qualitative and quantitative research both. This is selected because survey strategy provides different options of data collection such as; interviews, questionnaire and focus group. The sample size used in this research will be 600 customers of any of the listed Islamic bank in Malaysia. To be on the safe side, 620 respondents were approached and to eliminate the error of responses, the additional survey will be evaluated. Since, information for this research is gathered both qualitatively and quantitatively, consequently it is important to select suitable techniques for data analysis to viably translate the outcome in an understandable manner and achieve the finished conclusion. The researcher has performed appropriate data analysis techniques to examine the values such as Beta, chi square, sig value, standard error and t value. Moreover, the study likewise performed reliability test to access of the obtained data is reliable to use. The research is concluded that comprehensively covers the aspect of Islamic banking a

Islamic banking concept is highly regulated by emphasizing Shariah principles which is conventional banking does not apply in daily banking transaction. Islamic banking could be defined as a banking system that is based on the principle of Islamic law and guided by Islamic economics which focus on sharing profit and loss with the prohibition of the collection and payment of interest. The problem statement of this study can be divided into industrial problems and academic problems that connected to the gap of the study. The primary objective of this research is to examine the relationship between consumer perception and consumer purchase intention and evaluate the underlying determinants that influence consumer intention to consumer Islamic banking with the aim of developing a behavioral framework for analyzing and explaining consumer behavior regarding Islamic banking. This research has been undertaken using mixed method which incorporates aspects of qualitative and quantitative research both. This is selected because survey strategy provides different options of data collection such as; interviews, questionnaire and focus group. The sample size used in this research will be 600 customers of any of the listed Islamic bank in Malaysia. To be on the safe side, 620 respondents were approached and to eliminate the error of responses, the additional survey will be evaluated. Since, information for this research is gathered both qualitatively and quantitatively, consequently it is important to select suitable techniques for data analysis to viably translate the outcome in an understandable manner and achieve the finished conclusion. The researcher has performed appropriate data analysis techniques to examine the values such as Beta, chi square, sig value, standard error and t value. Moreover, the study likewise performed reliability test to access of the obtained data is reliable to use. The research is concluded that comprehensively covers the aspect of Islamic banking a

Labuan IOFC is an International financial center located at the "positioned center" of the Asia-Pacific basin. The center is moving ahead to become a premier offshore financial center in the world. In the mean time, it promotes more activities and services to a great extent a truly integrated service provider center. Hence, new activities and innovative products are continuously being developed in Labuan which will benefit investors and other offshore players. It offers wide range of offshore financial products and services and complements Kuala Lumpur as a regional financial center. Besides, the legislative framework is not only business friendly but also prudent to safeguard Labuan's reputation and image as offshore financial center. The main objective of this research is to identify the growth of financial products and services in labuan IOFC Offshore Banking Industry. The significance of the research indudes contributing the direction of marketing financial products and services and attracting customers that has changed through the growth of financial product and service innovations. Through product and service innovations, the offshore bankers may consider the key product and service to achieve competitive edge. Moreover, by conducting this research, Labuan and national economy may be improved through better financial services and higher profit from the offshore banking industry.

Labuan IOFC is an International financial center located at the "positioned center" of the Asia-Pacific basin. The center is moving ahead to become a premier offshore financial center in the world. In the mean time, it promotes more activities and services to a great extent a truly integrated service provider center. Hence, new activities and innovative products are continuously being developed in Labuan which will benefit investors and other offshore players. It offers wide range of offshore financial products and services and complements Kuala Lumpur as a regional financial center. Besides, the legislative framework is not only business friendly but also prudent to safeguard Labuan's reputation and image as offshore financial center. The main objective of this research is to identify the growth of financial products and services in labuan IOFC Offshore Banking Industry. The significance of the research indudes contributing the direction of marketing financial products and services and attracting customers that has changed through the growth of financial product and service innovations. Through product and service innovations, the offshore bankers may consider the key product and service to achieve competitive edge. Moreover, by conducting this research, Labuan and national economy may be improved through better financial services and higher profit from the offshore banking industry.

Labuan IOFC is an International financial center located at the "positioned center" of the Asia-Pacific basin. The center is moving ahead to become a premier offshore financial center in the world. In the mean time, it promotes more activities and services to a great extent a truly integrated service provider center. Hence, new activities and innovative products are continuously being developed in Labuan which will benefit investors and other offshore players. It offers wide range of offshore financial products and services and complements Kuala Lumpur as a regional financial center. Besides, the legislative framework is not only business friendly but also prudent to safeguard Labuan's reputation and image as offshore financial center. The main objective of this research is to identify the growth of financial products and services in labuan IOFC Offshore Banking Industry. The significance of the research indudes contributing the direction of marketing financial products and services and attracting customers that has changed through the growth of financial product and service innovations. Through product and service innovations, the offshore bankers may consider the key product and service to achieve competitive edge. Moreover, by conducting this research, Labuan and national economy may be improved through better financial services and higher profit from the offshore banking industry.