Search

The aim of the research was to examine and analyze the relationship between social and demographic variables and respondents' opinions on the relationship of managers to the organization and other employees. Also the aim was exploring the relationship employees have with their superiors, as well as respondents' opinions on the possible impact of the "power distance" and "risk and uncertainty avoidance" dimensions on the processes of creating and developing mutual relations. The research was conducted on the territory of the Republic of Serbia in the last quarter of 2020 on a sample of a total of 140 respondents. The methods used for the statistical data processing were descriptive statistics methods and single and multi-factor analysis using the ANOVA. The results of the research indicate that managers in the organizations in which the respondents are employed are more task-oriented than people-oriented and that they do not have a daily exchange with employees. Also, of the total number of respondents in this survey, more than half of respondents believe that it is difficult to develop independent entrepreneurship in the Republic of Serbia, two thirds of respondents worry about safety and duration of employment, and the same percentage believe that most employees in Serbia do not resign from work for the fear of not finding the same or similar job in their profession. Furthermore, the results of this research indicate that the labor market in the Republic of Serbia has qualified human resources that are able to respond to the demands of the modern digital environment. [ABSTRACT FROM AUTHOR]

The manuscript investigates the impact of the observed sales promotion tools on the consumers' impulse buying behavior. Beside the theoretical analysis of sales promotion and impulsive consumer behavior, the authors try to determine which of the observed sales promotion tools is most effective in encouraging consumers to perform impulsive purchases. Analysis of collected data is done with the help of three statistical-econometric methods: factor analysis, regression analysis and reliability analysis. According to the results of researches carried out, discounts are the tool by which consumers are most motivated to pursue impulsive purchases. Also, free samples and demonstrations and product rehearsals are very effective, while loyalty cards are the most ineffective. Thanks to these research results, this manuscript will have a contribution both for marketers and brand managers (companies), as well as consumers and future researches on this or similar topic. [ABSTRACT FROM AUTHOR]