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Social learning plays a prominent role in shaping individual preferences. The vicarious approach-avoidance effect consists of developing a preference for attitudinal objects that have been approached over objects that have been avoided by another person (model). In two experiments (N = 448 participants), we explored how the vicarious approach-avoidance effect is affected by agency (model's voluntary choice) and identification with the model. The results consistently revealed vicarious approach-avoidance effects in preference, as indicated by the semantic differential and the Implicit Association Test. Agency increased the size of the preference assessed through the semantic differential but did not significantly impact preference in the Implicit Association Test. Identification with the model had no significant impact on the vicarious approach-avoidance effect. Theoretical and practical implications of the results are discussed. [ABSTRACT FROM AUTHOR]

We present five studies investigating the effects of approach and avoidance behaviours when individuals do not enact them but, instead, learn that others have performed them. In Experiment 1, when participants read that a fictitious character (model) had approached a previously unknown product, they ascribed to this model a liking for the object. In contrast, they ascribed to the model a disliking for the avoided product. In Experiment 2, this result emerged, with a smaller effect size, even when it was clear that the behaviours followed specific instructions from a third party. The model had been a mere executor instead of behaving autonomously. Finally, in Experiments 3, 4, and 5, we showed, with direct and indirect measures of attitudes, that reading that the model had approached vs avoided products was sufficient to create preferences in the participant for the approached one, regardless of whether it was explained that the model was a mere executor. This research highlights the largely unexplored effects of vicarious approach/avoidance behaviours. Theoretical and practical implications and possible developments of this line of research are discussed. [ABSTRACT FROM AUTHOR]

With three studies, we investigated whether motivational states can modulate the formation of implicit preferences. In Study 1, participants played a video game in which they repeatedly approached one of two similar beverages, while disregarding the other. A subsequent implicit preference for the target beverage emerged, which increased with participants’ thirst. In Study 2, participants approached one brand of potato chips while avoiding the other: Conceptually replicating the moderation observed in Study 1, the implicit preference for the approached brand increased with the number of hours from last food intake. In Study 3, we experimentally manipulated hunger, and the moderation effect emerged again, with hungry participants displaying a higher implicit preference for the approached brand, as compared to satiated participants. In the three studies, the moderation effect was not paralleled in explicit preferences although the latter were affected by the preference inducing manipulation. Theoretical implications and open questions are discussed. [ABSTRACT FROM AUTHOR]

Implicit and explicit attitudes can be changed by using evaluative learning procedures. In this contribution we investigated an asymmetric effect of order of administration of indirect and direct measures on the detection of evaluative change: A change in explicit attitudes is more likely detected if they are measured after implicit attitudes, whereas these latter change regardless of the order. This effect was demonstrated in two studies (n=270;n=138) using the self-referencing task whereas it was not found in a third study (n=151) that used a supraliminal sequential evaluative conditioning paradigm. In all studies evaluative change was present only for contingency aware participants. We discuss a potential explanation underlying the order of measure effect entailing that, in some circumstances, an indirect measure is not only a measure but also a signal that can be detected through self-perception processes and further elaborated at the propositional level. [ABSTRACT FROM PUBLISHER]

We analyzed the correspondence between implicit and explicit attitudes of health care practitioners working with drug addicts as a function of years of professional experience, and its relation with important organizational outcomes. Consistent with the hypothesis that implicit–explicit attitude inconsistency is unpleasant and people struggle to resolve it, practitioners' implicit–explicit consistency increased with years of experience. Moreover, for practitioners self-reporting positive attitudes, negative implicit attitudes led to increased absenteeism and decreased voluntary extra work. For practitioners self-reporting negative attitudes, positive automatic associations had similar effects. Strengths, limitations, and possible extensions of this research are discussed. [ABSTRACT FROM AUTHOR]

The present research investigated the development of multiple in-group identities among minority group members within a higher status majority. Explicit and implicit identification with the in-group (Southern Italy), out-group (Northern Italy), and a superordinate category (Italy) was examined in 29 Southern Italian students living in Northern Italy. On average, participants strongly identified with the in-group, and those who had spent more time in the north simultaneously displayed increased implicit identification with the out-group. As predicted, incorporation of the out-group into the self occurred only in participants who were not already strongly identified with the superordinate category. Implications for intergroup relations and well being of minority group members are discussed. [ABSTRACT FROM AUTHOR]