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This paper addresses a particular innovation projects category, that is, eco-innovation, in line with the fact that a lot of research has been recently carried out in this area, due to increasing attention. Eco-innovation projects are related to development and introducing the new products, processes and services that reduce the overall negative impact on the environment, putting the business and innovation together to create sustainable solutions. The aim of our research is developing a model for prioritization of the most frequent eco-innovation projects in the recycling field. It should be one of the key challenges for national economies as it happens to be one of the current priorities and burning issues for the European Commission (Horizon 2020, CIP, COSME, etc.), giving the proposed model framework. The ranking has been established with regard to common national economy benefits defined through identified criteria, by applying the well-known analytic hierarchy process method of multi-criteria decision-making. [ABSTRACT FROM PUBLISHER]