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This paper examines the behaviour of firms at international trade fairs (ITF). It advances the idea that prior ITF exhibiting experience shapes practice and performance. ITF usage is used as a proxy for experience and two groups identified — “heavy users” and “light users.” Propositions are developed and tested on data collected from 303 Canadian companies. Key findings are that (1) fair selection practices appear to differ only marginally between heavy and light ITF users, whereas (2) exhibit planning and management practices, and (3) performance levels, differ sharply between heavy and light ITF users. Thus, experience impacts on ITF planning and management practices, and on performance levels, but less so on ITF selection. [ABSTRACT FROM AUTHOR]

This article develops a profile of the Internet presence of French and Italian luxury brands. France and Italy are the most important luxury brand source countries. This study examines how luxury brands use the Internet, and thus is largely exploratory. A survey of 86 luxury brand Web sites carried out for this study provides the data to create a profile and comparative analysis of these two primary source countries of luxury brands. The key research objective is to use common terminology and measures to understand how French and Italian brands use the Internet and whether there are differences in Web site characteristics.

This research examines the issue of online selling of luxury brands. Of key interest is first, to determine what Internet presence luxury brands have and second, whether luxury brands sell their products and services online. This is the first study to undertake a content analysis of luxury brands on the Internet, and thus is largely exploratory. A survey of 190 luxury brand websites provides the data to create a profile and comparative analysis of luxury brands. The key research objective is, using common terminology and measures, to understand how luxury brands use the Internet and to determine differences in website characteristics related to online selling. Conclusions and implications are discussed. [ABSTRACT FROM PUBLISHER]

Presents information on a study which analyzed the operational aspects of export promotion in developing countries. Research design and methodology; Characteristics of export promotion organizations (EPO); Policy participation and activities of EPO.