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The assumption that entrepreneurship is a critical factor in expanding employment, creating wealth and contributing to poverty alleviation at the base of the pyramid (BoP) in developing countries has led to the development of many initiatives to strengthen the entrepreneurial activities of poor people. Despite the fact that entrepreneurship is seen as a strategy in combatting poverty, the process that leads to entrepreneurial action in a BoP context is still unclear. In this paper, we illustrate the possibilities a multi-layered perspective offers to understand the complexity of entrepreneurship in poverty settings. Based on five focus group discussions and 36 in-depth interviews with vegetable farmers in Benin, we examined the entrepreneurship of poor people. We learned that entrepreneurial action is the nexus of individual and exogenous factors in complex relationships. Based on this, we elaborate on the characteristics of the process model of entrepreneurial action. We provide a process-based view of entrepreneurship at the BoP, suggesting a need for consistency between individual, behavioural strategies and contextual elements. We discuss the implications of our findings for BoP practice and provide a framing perspective that we hope will encourage a greater focus on the complexity of entrepreneurship phenomenon. [ABSTRACT FROM PUBLISHER]

The aim of this study is to investigate the joint effects of small-scale farmers' guanxi networks and buyer-seller relationships on their marketing behavior in China. A survey of 167 vegetable farmers shows that farmers' guanxi networks have significant effect on trusting relationship building with buyers and on their investment behavior for transactional specific assets. Guanxi networks also help to improve farmers' participation in modern high-value markets (e.g., supermarkets and international markets) and encourage relational transactions. Farmers' modern market participation will be further enhanced by trusting buyer-seller relationships with buyers and complying with buyers' quality requirements. The application of formal contracts, on the other hand, is closely related to farmers' trusting relationships with buyers and transactional specific assets for vegetable transactions. Some policy implications are discussed. [ABSTRACT FROM AUTHOR]

This study attempts to empirically investigate how the concepts of relationship marketing affect market performance in Chinese vegetable sector. We interviewed 167 vegetable farmers and 84 processing and exporting companies to test our conceptual relationship model. Results demonstrate that personal relationships (called guanxi in China) significantly improve interpersonal trust and transaction-specific investments, which eventually show a significant impact on market performance. Results imply that the impact of guanxi networks differ on farmers and on companies. The study also reveals that transaction-related attributes (such as risk, channel requirements, and transaction conditions) influence trust, investment behavior, and market performance together with guanxi networks. The article ends with several managerial implications regarding the development of relationship marketing in China. [ABSTRACT FROM AUTHOR]

This paper introduces a gaming simulation, the Trust and Tracing game, for learning about the relation between social structure and the co-ordination of transactions in a trade network. This paper describes experiences from 15 sessions with the game. Its model allows the use of network and market coordination mechanisms by participating groups. During debriefing participants typically indicated they learned that prior relationships were more important to the course of the session than economic theory predicts. Number of participants, language barriers, nationality, perceived group membership, and prior experience determined which transaction governance mechanism emerged in the game. [ABSTRACT FROM AUTHOR]