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This study tests differences between part- and full-time employees in a causal model of job performance and satisfaction. It is hypothesized that employment status will moderate the effect of participatory style, organizational commitment, and job involvement on these outcome variables. This expectation is based on differences in the frames of reference of part-versus full-time employees, which will lead to differences in expectations and social comparisons. The results indicate that part-timers react differently to participatory style and job involvement, but not to organizational commitment. [ABSTRACT FROM AUTHOR]

Organizational learning and customer orientation have been a focus of research for a number of years in both marketing and management literature. Customer learning orientation is conceptualized as three important components: management customer orientation, customer feedback, and employee learning orientation. By drawing from both marketing and organizational research theories, the authors propose a model of customer learning orientation in a public sector organizational setting. Customer learning orientation is hypothesized to have a significant effect on employee attitudes of role ambiguity and self-efficacy, which in turn affects job outcomes of job satisfaction and organizational citizenship behaviors. Using a sample of 438 employees of a public sector organization, the authors test the model through a structural equation modeling technique. The results provide general support for the model. Implications for managers of public sector organizations and future research are discussed. [ABSTRACT FROM AUTHOR]

Discusses the development of a framework for assessing marketing curricula, courses and evaluation procedures appropriate to development of cognitive styles needed for particular marketing skills. Cognitive dimensions of perception and judgment identified by psychologist Carl Jung; Sensation; Intuition; Thinking; Feeling; Skills and applications.

This study examines the process through which social integration contributes to service satisfaction in a nonprofit service setting. The model proposed in this study provides a context for understanding how traditional dimensions of service quality operate through social mechanisms to influence satisfaction. The model, which is based on social cognitive theory, suggests that: (1) perceptions of social support and the voice one has in an organization are important elements in determining service satisfaction; (2) the service recipient's perceptions of one's ability to function in the service organization setting (i.e., self-efficacy) is a critical element in a causal chain leading to service satisfaction; and (3) both social support and voice are determined by ''traditional'' service quality elements. Evidence in support of this model is provided through a telephone survey of church members. [ABSTRACT FROM PUBLISHER]

The article evaluates the analytic hierarchy process (AHP) used for teaching marketing strategy. The AHP is an algorithm, available as personal computer software that is useful in developing and teaching marketing strategy. Its usefulness for strategy is related to its ability to handle both quantitative and qualitative factors, test the consistency of decisions, and test the sensitivity of decisions to changes in the importance of various criteria. AHP, which was developed by Thomas Saaty at the Wharton School of Business, is based on a hierarchical decision structure. At its simplest, this hierarchy includes a goal, decision criteria, and alternatives. Overall, it has been found that AHP is really a useful tool for teaching marketing strategy. It allows the strategist to combine data-driven and intuitive judgments. Probably the most appropriate use of this text-software combination is in the marketing or management strategy class, because of its focus on strategic-level decision support.