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A healthcare provider's gender not only influences patients' health-related behaviors but also the reliability of health information. Grounded in the Computers Are Social Actors (CASA) theory and prior health literature, the current study examines how healthcare chatbots' gender cues and user gender affect intentions to use the chatbot and chatbot expertise perceptions. Using a 3 (Chatbot Gender Cues: Chatbot vs. Male Doctor vs. Female Doctor) X 2 (User Gender: Male vs. Female) between-subjects experiment, this study indicates that the female-doctor design cues led to significantly higher perceived warmth and communication satisfaction, which subsequently increased social presence and future intentions to use the chatbot. Results also indicated a significant gender congruence effect between female users and the female-doctor design cue chatbot to yield greater communication satisfaction. This study, however, did not find a significant difference in perceived expertise between male versus female doctor design cues. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

TikTok has been an innovative platform for distributing health messages with its wide appeal to younger audiences. The current study examines how the perceived humor of TikTok videos that promote COVID-19 vaccination influences persuasion through cognitive and affective mechanisms. In a survey study (N = 186), perceived humor was a positive predictor of source liking and happiness but was also associated with message discounting. Both source liking and happiness indirectly encouraged pro-vaccination attitudes by motivating message elaboration. In contrast, message discounting reduced elaboration, which discouraged pro-vaccination attitudes. Especially, those who watch TikTok for information gratification counterargued more as perceived humor increased. [ABSTRACT FROM AUTHOR]

The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally, this research examines how the exhibition of these attributes in advertisements impacts consumer perceptions. In doing so, this study represents an initial look at how advertisers can strategically promote conversational AI agents to consumers. The present study employed a 2 (AI agent sincerity condition vs. control condition) × 2 (AI agent benefits appeal: social benefits condition vs. utilitarian benefits condition) between-subjects online experimental design with a sample of 256 U.S. adults. Study results suggest that promoting social benefits of AI agents and emphasizing a sincere personality influence consumer social presence perceptions in human–AI interaction. Consumers' perceived social presence leads to more favorable attitudes toward the advertisement and the use of the AI agent. In contrast, without the mediating role of social presence, accentuating the utilitarian benefits of AI agents in the advertisement is more effective than highlighting social advantages in influencing consumers' positive attitudes. The current study contributes to the literature on consumer AI interactions, social presence, parasocial interactions, and brand personalities. [ABSTRACT FROM AUTHOR]

Although virtual healthcare assistants have been extensively adopted in the healthcare industry, users still question their reliability. Based on the Computers are Social Actor (CASA) paradigm, the current study conducted an experiment to examine how different chatbot design cues (Chatbot vs. Layperson vs. Doctor) affect users’ trust towards virtual healthcare assistants. Results indicate that the doctor-like design cues and bot-like design cues (vs. layperson-like design cues) elicited significantly greater perceived chatbot expertise, which enhanced users’ trust in health information. This study further found the significant moderating effects of users’ perceived threat on chatbot expertise and privacy concerns. Positive effects of the doctor-like design cue and the bot-like design cue on perceived expertise were found to be significant only for those whose perceived threat was high. Interestingly, the doctor-like design cues led to greater (less) privacy concerns when the perceived threat level was low (high). The findings provide human–computer interaction researchers and chatbot UX/UI designers with important theoretical and practical implications. [ABSTRACT FROM AUTHOR]

Individuals can react to the same media content in significantly different ways depending on their emotions, yet only little attention has been paid to this topic in the context of interactive media usage. Filling this gap, the current study investigates how the valence of emotion affects the persuasive impact of interactive health messages. We conducted a 2 (emotion: positive vs. negative) × 2 (interactivity: interactive website vs. non-interactive webpage) between-subjects factorial design experiment (N = 225) and measured participants' interface assessment, website/message attitudes, behaviour intentions and recognition memory. The results showed that interactivity elicited more favourable interface assessments and website attitudes only for those experiencing positive emotions, which indirectly enhanced their message attitudes and behavioural intentions toward the anti-drug-driving message. In contrast, negative emotions aided recognition memory of the interactive part of the website. The findings bridge the human–computer interaction and cognitive psychology literature and suggest how user emotions can be used as a design strategy to enhance positive attitudes toward websites. [ABSTRACT FROM AUTHOR]

Given the potential power of social presence on individuals' cognitive and affective responses, the current study hypothesizes that individuals' social presence differentiates the level of perceived subjective norms and societal injunctive norms for climate change prevention behaviors. Based on prior literature, users' threat perception is suggested as a moderating variable that can maximize the effects of social presence. To test these hypotheses, we conducted a 2 (social presence: present vs. absent) × 2 (threat: high vs. low) between-subjects factorial online experiment (N = 280). The results confirmed significant, positive effects of social presence on both normative beliefs. The effects of social presence were found to be stronger for participants in high threat conditions. Increased subjective norms led to more positive behavioral intentions toward global warming prevention actions. [ABSTRACT FROM AUTHOR]

360-degree videos have become favored tools to deliver environmental messages to audiences on social media platforms. Whereas 360-degree videos can emotionally engage users with beautiful scenery imitating virtual reality (VR) technology, such positive experiences may not be always translated into greater persuasion. Based on the theories of emotion and interactivity, we propose that the peaceful feelings evoked by interacting with natural scenery using the 360-degree feature may decrease the persuasive impact of environmental messages. We conducted a lab experiment (N = 119) where the persuasive effectiveness of four 360-degree videos featuring climate change was compared with that of uni-directional videos. Findings showed that participants who interacted with the 360-degree videos felt more peaceful and tranquil and less scared in general, regardless of the emotional valence of video content. As a result, the presence and usage of the 360-degree feature reduced participants' environmental engagement. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

This study examines whether interactive affordances of an anti-secondhand-smoking website can induce college students' behavioral and attitudinal changes. A single factor experiment (the interactive vs. control condition) with 239 non-smoking college students was conducted to investigate the mechanism by which modality interactivity enhances user attitudes toward the website and their intention to avoid second-hand smoke (SHS). Built upon previous interactivity and user interface literature, interface assessment and perceived contingency were hypothesized to mediate the effects of interactivity on persuasive outcomes. The results demonstrated the main effect of modality interactivity on attitudes towards the website and its indirect effect on SHS avoidance intention after controlling for issue involvement and self-efficacy in avoiding SHS. Both relationships were significantly and positively mediated by interface assessment but not by perceived contingency. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

The current study examines the persuasive effects of interactivity on smokers' quitting intentions moderated by their self-efficacy to quit. A single-factor experiment (screenshot versus video versus interactive condition) with 170 current smokers was conducted to examine the potential of interactivity in enhancing feelings of telepresence, which may increase smokers' quitting intentions and diminish their defensive responses. The results demonstrated that the positive effects of interactivity on feelings of telepresence were significant for smokers who have low or moderate self-efficacy to quit. The enhanced feelings of telepresence led to less defensive responses and greater quitting intentions among smokers who have low or moderate self-efficacy to quit. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]