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Data-driven marketing has become a prominent strategic marketing approach, but it is prone to complex challenges, often referred as its dark side. The literature on data-driven marketing is dominated by its positive aspects, but there is an emerging literature stream focussing on its challenges. This study aims at contributing to this literature stream by providing an empirical study involving a holistic analysis of the undesirable effects of data-driven marketing using a systems thinking approach. The challenges faced by a New Zealand university in its international marketing using data-driven marketing is used as a case. Using 23 interviews, a systems model was developed, capturing the underlying structure behind these challenges. Eight interacting feedback loops were identified in the model, responsible for these complex challenges. A focus group was used to formulate three strategic interventions to address the complex challenges facing this organisation involved in data-driven marketing. [ABSTRACT FROM AUTHOR]

The authors used a dual theoretical lens of self-brand connection theory and consumer culture theory, explored the brand-related outcomes of brand-based online community commitment within the context of its heterogeneous group culture. Such anti-brand communities propagate brand hate through speeches, conversations, derogatory remarks against the targeted brand. Keywords: Dark side; online communities; marketing; brand; culture; integrated marketing communications EN Dark side online communities marketing brand culture integrated marketing communications 241 244 4 09/05/23 20230801 NES 230801 The last two decades have witnessed significant contributions from scholars extending the literature on online brand communities (OBC's). [Extracted from the article]

Online brand community (OBC) refers to a group of consumers who share similar enthusiasm for a particular brand and connected through online platforms. The members of OBC community engage jointly through online platforms to accomplish a collective objective or goal. Normally members of this community express similar sentiments, views, or commitments. Extant literature has nurtured issues such as the influence of OBCs on firms, the dysfunction that invites conflicts and rivalry, homogeneity that helps OBCs to develop shared responsibility, among others. However, there is limited study on the dark side of group heterogeneity on a brand-based online community. Using literature and theories, a theoretical model was developed, which was subsequently validated using the PLS-SEM technique to analyze responses from 348 respondents who were members of online brand communities, mainly of the FMCG and automobile sectors. This study finds that there is a significant negative moderating impact of group heterogeneity on OBC. This study has provided several theoretical and managerial implications to brand community literature and has contributed that brand-based online community commitment could impact brand trust and loyalty along with purchase intention, though such impacts are adversely affected by group heterogeneity culture. [ABSTRACT FROM AUTHOR]

The extant literature on dark side of consumer-brand relationship is still growing. Recently, researchers have given it notable concentration, yet some gaps exist specifically in context of social media brand communities. The present work adds to the understanding of the negative sides of consumer-brand relationship via empirically investigating brand hate in social media based anti-brand communities specifically in an emerging market context of India. This study makes use of survey method to approach 387 users of social media platforms to empirically test an integrated model of precursors and consequents of brand hate in anti-brand social media communities. The data was analyzed using structural equation modeling and its findings confirm positively stronger association of symbolic incongruity and negative past experience with brand hate. Brand hate; in turn, strongly affect non-purchase intention, negative word-of mouth and retaliation. Results have managerial and useful implications for the brand managers. [ABSTRACT FROM AUTHOR]

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Materialism and compulsive consumption are viewed as dimensions of the dark side of consumer behaviour and have been the focus of consumer research for several decades. This article first shows that previous efforts to study compulsive buying and materialism have been limited in part because they have relied on single perspectives and inadequate methods. Second, it suggests that research in this area could be advanced by adopting emergent approaches and methods that have been used in social and behavioural sciences to study the onset and development of maladaptive behavioural patterns. Third, the article presents the multi-theoretical life course research paradigm that has been widely adopted in numerous disciplines as an approach to the study of various forms of maladaptive behaviour. Fourth, it illustrates how this approach could be employed to study the onset and development of materialism and compulsive buying. Finally, drawing from this paradigm, the article offers new insights in the form of propositions and conceptual directions to help researchers improve their efforts in studying materialism and compulsive buying as well as other forms of the dark side of consumer behaviour. [ABSTRACT FROM AUTHOR]

This study extends the nascent stream of research that investigates the contributions of mobile and virtual technology to consumer misbehaviour and dark side of consumer life. Using a qualitative approach, the present research explores the nature of consumer-technology relationship, specifically virtual andmobile technology, at the level of lived experience. The findings reflect eight important facets of technologyrelated dark-side consumer behaviour that, in one way or another, cause harm to the individual user, other consumers or society at large. These themes showcase human entrapment in mobile and virtual technology. The findings have significant implications for marketing managers as well as consumer well-being. [ABSTRACT FROM AUTHOR]

For the World Bank, integration into the global economy is the path towards development. Its experts argue that the Global South will benefit from easing barriers to investment and trade, thus facilitating interaction between transnational corporations and local enterprises. Yet, there is growing scepticism regarding the prospects to develop in global networks. This article delves into their dark side. Following critical scholarship, the author suggests that integration into global networks is a process that creates winners and losers. It leads to uneven development. To analyse concrete mechanisms that underlie the process of failed development, he drafts a heuristic on exclusion, downgrading, and non-participation from/in global networks. This approach is tested against the backdrop of the hydrocarbon sector in Bolivia and Ghana. In Bolivia, indigenous suppliers suffer from downgrading, exclusion, and non-participation because of a recent shift to a turn-key model and sector-specific entry barriers. Ghana is marked by non-participation of local firms, mostly due to endogenous problems: corruption and institutional deficiencies, little industrialization, a high interest rate, and rent-seeking. These findings confirm that caution with regard to the possibilities to develop in global networks is justified, but they also indicate that not every development problem results from global network participation. [ABSTRACT FROM AUTHOR]

This article is concerned with the relationship between the job motivational and preference profile of individuals and their engagement in safety behaviours. Studies have investigated personality traits but not motive and value correlates of risk-related behaviour. More than 25,000 Americans completed a questionnaire on safety-related competencies in the workplace that measured six different, but related, safety-related traits. They also completed a motivational measure of preferences and values used extensively in personnel assessment and selection. The six safety dimensions yielded two factors labelled observant and resilient that, along with the total score, were the criterion variables. Step-wise regressions indicated that those with high needs for affiliation, hedonism and recognition tended to be less safety conscious. The two different factors also showed a different pattern of demographic and motivational correlates. Problems of method invariance are discussed, as well the role of job motivation individual differences in safety-related traits and competencies. [ABSTRACT FROM AUTHOR]

Artificial Intelligence (AI) has been argued to offer a myriad of improvements in how we work and live. The notion of AI comprises a wide-ranging set of technologies that allow individuals and organizations to integrate and analyze data and use that insight to improve or automate decision-making. While most attention has been placed on the positive aspects companies realize by the adoption by the adoption and use of AI, there is a growing concern around the negative and unintended consequences of such technologies. In this special issue we have made a call for research papers that help us explore the dark side of AI use. By adopting a dark side lens, we aimed to expand our understanding of how AI should be implemented in practice, and how to minimize or avoid negative outcomes. In this editorial, we build on the notion of responsible AI, to highlight the different ways in which AI can potentially produce unintended consequences, as well as to suggest alternative paths future IS research can follow to improve our knowledge about how to mitigate such occurrences. We further expand on dark side theorizing in order to uncover hidden assumptions of current literature as well as to propose other prominent themes that can guide future IS research on AI adoption and use. [ABSTRACT FROM AUTHOR]

Data are often vividly depicted as strategic assets that organisations can (re)use to create value for myriad purposes. However, the same qualities that make data so appreciated – that is, their volume, their value for a plurality of stakeholders and their indefinite reuse capacity – also have a dark side: data reuse can lead to deviant data use that undermines the legitimacy of data analytics initiatives. To investigate this dynamic, we build on the notion of data ecosystems and provide empirical evidence from a longitudinal, 15-year case study of the emergence, expansion and eventual collapse of a large-scale data analytics project – called DAMD – in the Danish health care sector. We demonstrate that data reuse in the evolving data ecosystem elicited a data reuse dark side that was so dominant that it eventually resulted in the project's demise. We conceptualise the reuse dark side's three major mechanisms as function creep, stakeholder creep and data creep. Based on these insights, we develop an empirically grounded Data Analytics Ecosystem Model that extends the current understanding of data ecosystems and provides a view of these ecosystems as having both a bright and a dark side. [ABSTRACT FROM AUTHOR]

Technological advances in the field of artificial intelligence (AI) are heralding a new era of analytics and data-driven decision-making. Organisations increasingly rely on people analytics to optimise human resource management practices in areas such as recruitment, performance evaluation, personnel development, health and retention management. Recent progress in the field of AI and ever-increasing volumes of digital data have raised expectations and contributed to a very positive image of people analytics. However, transferring and applying the efficiency-driven logic of analytics to manage humans carries numerous risks, challenges, and ethical implications. Based on a theorising review our paper analyses perils that can emerge from the use of people analytics. By disclosing the underlying assumptions of people analytics and offering a perspective on current and future technological advancements, we identify six perils and discuss their implications for organisations and employees. Then, we illustrate how these perils may aggravate with increasing analytical power of people analytics, and we suggest directions for future research. Our theorising review contributes to information system research at the intersection of analytics, artificial intelligence, and human-algorithmic management. [ABSTRACT FROM AUTHOR]

Big data analytics (BDA) and artificial intelligence (AI) may provide both bright and dark sides that may affect user participation in ridesharing. We do not know whether the juxtaposed sides of these IT artefacts influence users' cognitive appraisals, and if so, to what extent will their participative behaviour be affected. This paper contributes to the IS research by uncovering the interplay between the dark and bright sides of BDA and AI and the underlying mechanisms of cognitive appraisals for user behaviour in ridesharing. We performed two phases of the study using mixed-methods. In the first study, we conduct 21 semi-structured interviews to develop the research model. The second study empirically validated the research model using survey data of 332 passengers. We find that the usage of BDA and AI on ridesharing platforms have a bright side (usefulness, "the good") but also a dark side (uncertainty and invasion of privacy, "the bad and the ugly"). The bright side generates perceived benefits, and the dark side shape perceived risks in users, which discount the risks from the benefits of using the ridesharing platform. Privacy control exerts a positive effect on the perceived benefits to encourage individuals to use the ridesharing platform. [ABSTRACT FROM AUTHOR]

Some claim that planning has a "dark" side which is expressed in policies and practices that disadvantage minorities and less powerful groups. This article explores how revisions to an aspect of English planning legislation, plus the linked adoption by local planning authorities of "restrictive" development policies, may disproportionately affect the housing choices of young, lower-income adults. Combining documentary research, secondary data analysis and Yiftachel's conceptual framework of "planning as social control," it examines how the legislation and policy might limit the supply of an accommodation type popular with this group, and the resulting social, political and economic effects. The implications for planning theory and practice are considered. [ABSTRACT FROM AUTHOR]

Technology provides businesses with the opportunity to better engage with customers, but the speed and scope of transformation in customer management have triggered a dark side, affecting people, companies and societies. Research is needed to structure and manage the dark side concept more systematically, considering aspects of dark side behaviours in relation to customer relationship management. Marketers frequently cite research on surveillance, cyber resilience, the dark web, theft by customers/staff, the illicit monetisation of data to third parties, and many other topics as examples of the dark side. The paper reviews the current state of the research and practice regarding the dark side of CRM and explores the dimensions and consequences. A conceptual framework is devised, which captures four important drivers of the dark side – namely unfairness, distrust, opportunism and lack of transparency. The theoretical and managerial implications are discussed. [ABSTRACT FROM AUTHOR]

Relationship marketing (RM) has assumed a prominent role within the marketing domain. However, there is an emergent body of literature that claims that there is a dark side to the RM strategy. The dark side of RM implies that, in spite of all of RM's noted benefits, employing such a relational strategy can actually, over time, produce negative effects for firms and their partners. The present article addresses the next logical question, namely, given the inevitable emergence of the dark-side symptoms over time, what corrective strategies can the relational partners utilise to arrest this deterioration of their relationships. RM literature has frequently invoked the marriage metaphor to describe relational exchange partnerships. Not surprisingly, then, even though the metaphor is not perfect, this paper draws on the twin related literature streams of marriage counselling and marriage and relationship education to make recommendations about preventative and combative strategies for countering the onset of dark-side symptoms. [ABSTRACT FROM PUBLISHER]

This article explores technological systems that dissimulate by design. Examples include untrustworthy hotel and workplace thermostats, digital applications to spy on workers and family members, and commercial and law-enforcement systems that surreptitiously collect mobile phone data. Rather than view such cases as exceptional, I argue that deceptive communication systems are hidden articulations of normal technological orders. If deception in itself is not the primary problem with such systems, then transparency alone cannot be the solution. As troubling as institutional opacity might be, an analysis of deceptive systems reveals more fundamental problems: imbalances in power and widespread acquiescence to corporate and state efforts to control individuals, groups, and their data. By moving beyond a quest for (or belief in) technological veracity, scholars could redirect attention to power inequalities and the pressing question of how to live together ethically. [ABSTRACT FROM PUBLISHER]