Search

A statistical model comparing national and cultural differences in luxury consumption tendencies is presented in this paper. The objective is to investigate the factors influencing luxury consumption tendency, such as social influence, conspicuous consumption, and brand image, and their impact on consumer purchasing behavior and life satisfaction. Specifically, the Tend and Befriend Theory, the Compensatory Control Theory, and the Technology Acceptance Model are utilized to analyze the model. The quantitative analysis is based on cross sectional data with 401 valid questionnaires from Portugal and 369 from China. Comparative analysis is conducted to evaluate attitudes toward luxury consumption tendencies in both Chinese and Portuguese samples. The results indicate that social influence, conspicuous consumption, and brand image have a positive effect on luxury consumption tendencies. Moreover, luxury consumption tendencies are positively correlated with life satisfaction, the urge to buy, and luxury spending. Differences between Portuguese and Chinese consumers are observed, attributed to cultural variations. This study enhances our understanding of consumer behavior in luxury markets by elucidating influential relationships that impact consumer decision-making and life satisfaction, while also highlighting cultural influences. [ABSTRACT FROM AUTHOR]

The objective of this study is to analyze international scientific publications related to corporate social responsibility (CSR) and higher education institutions, providing a map of the connection found in the studies published on these areas. CSR has become increasingly important for the creation of value in an organization and this study aims to understand how universities act to build a responsible approach in their management activities, education, research programs, and sustainability. To do this, we employed a three-step research approach: 1) We used bibliometric techniques to analyze 1,119 articles and present a comprehensive contextual picture of students’ perception of university social responsibility research. 2) We conducted an extensive literature review demonstrating the evolution of concepts, variables, and studies. 3) A subsequent content analysis of the 10 most recent and relevant academic articles was carried out to investigate and identify potential opportunities for future research. It was possible to analyze the maps by constructing and visualizing bibliometric networks using VOSviewer. The results make it clear that growing higher education institutions need to invest in CSR to attract and retain stakeholders. The impact of social responsibility maximizes the relationship between them, having a positive impact on students’ perceptions, as well as a better reputation and competitive advantage. In today’s environment, there is a strong relationship between innovation and market orientation in higher education institutions, and it is necessary to identify not only the perceptions of students but also of other stakeholder groups. [ABSTRACT FROM AUTHOR]

The aim of this study is to examine the personal factors that influence attitudes toward ethical consumption and its effects on life satisfaction, attitudes toward ecological clothing, and buying intentions, using a comparison of two different contexts: Portugal and Peru. A total of 520 valid questionnaires were collected. Structural equation modeling was employed to test the hypotheses. The findings indicate that idealism and pro-environmental beliefs have a positive effect on attitudes toward ethical consumption. Additionally, attitudes toward ethical consumption are positively associated with life satisfaction and attitudes toward ecological clothing, which can predict buying intentions. This research provides further insight into the attitude-intention gap, by highlighting the dual role of attitudes - combining ethical attitudes with attitudes toward ecological clothing - in two understudied contexts It is noteworthy that this study offers a novel approach to understanding consumer motivation toward ethical consumption and its impact on life satisfaction. [ABSTRACT FROM AUTHOR]

Based on the perceptions of the citizens and tourists of the city of Coimbra, the main objective of this study is to analyze some drivers and consequences of the City Brand Equity (BE). This investigation is based on data collected from 202 citizens and 200 tourists. Results show that image, identity, attachment and satisfaction are the BE main drivers, and optimal distinctiveness showed its influence only for tourists. BE seems to impact WOM, commitment (citizens) and intention to return (tourists). This investigation innovates comparing these two samples of stakeholders and testing an adapted measure of BE, considering its effect in transferring the results from the marketing strategy to the desired outcomes that contribute to the city attractiveness. [ABSTRACT FROM AUTHOR]

This research aims to contribute to a better understanding of the concept of spirituality at work, based on Maslow's writings, introducing a new dimension, emotional balance and inner peace (EBIP) to enrich the traditional conceptualizations and a new mediator, job resourcefulness, in its relationship with performance. The final goal is to investigate how spirituality at work influences workers' attitudes. The proposed research model was tested using structural equation modeling and 273 valid questionnaires were collected. According to the literature review and to the concept of spirituality, we concluded that there is room for the new dimension (EBIP), and we found that this new dimension influences job resourcefulness and affective commitment. Job resourcefulness has a strong impact on individual performance and receives the impacts of spirituality at work and affective commitment. Job resourcefulness appears to be a better mediator in the relationship between SW and individual performance. [ABSTRACT FROM AUTHOR]