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This paper studies how the ability of a consumer to recall various communication channel materials relates to differences in purchase frequency in the early lifecycle stages of a brand. It provides insight into the strategic decisions which marketers should make relating to marketing communication channels over time. Results indicate that in the introductory and early growth lifecycle stages, online communication channels are not sufficient alone in producing high brand purchase frequency and should be supplemented by integrated communication channels including traditional and instore communications. However, in the later growth stage, online communications can be employed alone. [ABSTRACT FROM AUTHOR]

Consumers are increasingly relying on quality assurance indicators when purchasing agriproducts like fish, where they lack the confidence and ability to judge quality. Any industry quality scheme should start with an understanding of the product attributes consumers value. This paper explores Australian consumers' perceptions of quality in relation to fish in general and barramundi specifically, using data from a national online survey of 2,061 consumers. Analysis of two open-ended questions and a perceptual mapping exercise indicate consumers value both intrinsic attributes such as freshness, color and smell, and extrinsic attributes such as origin and price. These results present the Australian barramundi industry with a starting point to develop a consumer-based quality framework and ensure consistent quality as valued by consumers. [ABSTRACT FROM AUTHOR]

Current seaweed consumption and attitudes and preferences toward seaweed food products in a Western society are investigated to inform the seaweed industry regarding product development and marketing strategies. A national survey of 521 Australian consumers was conducted. About 75% of respondents had eaten seaweed; however, only 37% had consumed seaweed regularly over the past 12 months. Key drivers include health and nutritional benefits, taste, being natural, safe, and fresh. Critical barriers are lack of knowledge and familiarity, and the perception that seaweed is expensive. Females and younger, health-conscious consumers with higher household incomes and levels of education, who are more adventurous with food (neophilic), and who tend to snack and assign symbolic value to food are more likely to consume seaweed. Recommendations for the emerging seaweed industry in terms of target markets and relevant marketing strategies are presented and areas of further research proposed. [ABSTRACT FROM AUTHOR]

Healthy development and nutritional sufficiency have long been linked to consumption of a well-balanced diet, especially in primary school age children. Seafood products have been identified as a key component of a healthy diet. The consumption habits of a balanced and sustainable diet in children needs to be examined while taking into account family and environmental factors which influence eating habit formation in young children. The family setting is the first place where children acquire examples and principles of their own eating habits. Therefore, this study explores the effects of family eating habits on seafood consumption habit formation in children. Seafood intake diaries, pictures of consumed meals, as well as in-depth interviews formed a pilot study which included four families. The collected results were thematically analyzed and underpinned by principles of the Theory of Planned Behavior, Stages of Change Model, and Social Cognitive Theory. The pilot study results revealed an array of attitudes and preferences, norms (e.g., religion and parental duty), perceived drivers (e.g., health benefits), and perceived barriers (e.g., affordability and availability) which influence the formation of sustainable eating habits in children. A range of strategies (internal and external) for assisting appropriate eating habit formation including consumption of sustainable seafood by children are discussed. [ABSTRACT FROM AUTHOR]

The health benefits of seafood consumption are well known, however, consumption levels in the UK remain below recommended levels of two servings per week. Seafood consumption is beneficial for adolescents, as it is associated with physical and mental well-being, lower levels of obesity, and improved cognitive performance and academic achievement. This study investigated current consumption, preferences, and attitudes toward seafood among UK adolescents. Seven focus groups were conducted in two schools with diverse socio-economic student profiles. Findings revealed that seafood consumption levels vary considerably among individuals and typically takes a less healthy form (e.g., fish and chips). Key drivers of seafood consumption include health and taste, while barriers were typically associated with the sensory qualities of seafood including dislike of taste, bones, smell, and texture. A range of intervention strategies were identified and new product ideas ranged from fun, fast-food, snack-style products to healthy meal options. [ABSTRACT FROM PUBLISHER]

This study explores attitudes toward aquaculture development as a way of providing a sustainable source of seafood through a consultative stakeholder approach. Given that aquaculture is a less familiar concept within southwest England, gaining insight into the views and perspectives of such a development in the region is required to facilitate stakeholder engagement. In-depth qualitative interviews investigate attitudes across five stakeholder sectors: government, fishing/marine, business/catering, tourism/leisure, and environmental/charity. Findings show a mix of stakeholder attitudes, which differ by industry sector, from very negative to very positive. From this, two segments are proposed (commercially focused and environmentally focused) to enable targeted communication and information dissemination strategies based on key areas of concern. [ABSTRACT FROM PUBLISHER]

The commodification of many food products, combined with increasing market share of supermarkets, has increased the importance of point of sale (POS) strategies in specialty food retailers such as fishmongers. This study seeks to develop strategies to improve the retailing of seafood in fishmongers, specifically oysters, an underutilized species; although they are eaten by many consumers, purchase frequency is low. A literature review identifies the key drivers and barriers to oyster consumption and the information consumers want at POS. Based on these findings, a retailing strategy is developed and tested in two consumer focus groups with results informing revisions to the recommended retail strategy, importantly including a change in collateral from a production focus to a consumption focus. This study contributes to theory and practice by bringing together the existing literature on drivers and barriers and consumer information requirements about oysters to develop and to test practical retail strategy concepts. [ABSTRACT FROM PUBLISHER]

Australian consumers hold very favorable attitudes toward seafood, with key drivers to consumption being taste, convenience, diet variety, and health benefits. Nevertheless, despite these positive attitudes, seafood consumption remains below many other countries. In this article, we investigate the influence of habit including regular childhood consumption, familiarity with seafood, and attitudes toward seafood on seafood consumption and consumption occasions. Habit and lack of familiarity with seafood were found to lead to lower levels of seafood consumption, whereas positive attitudes toward seafood were associated with more regular seafood consumption. People who consumed seafood on a regular basis as a child were more likely to be more familiar with seafood and be in the habit of consuming seafood in adulthood. Patterns of childhood consumption occasions were found to be associated with adult consumption occasions. Based on these findings, we discuss possible strategies and behavioral interventions for further investigation, which are grounded in habit theory and are aimed at changing seafood eating habits, increasing childhood consumption, and reducing the lack of familiarity with seafood. [ABSTRACT FROM AUTHOR]

This paper presents the findings of an exploratory case study that investigated factors affecting the retention and progression of postgraduate business students at a major Australian distance education university. The majority of prior research addressing student retention focuses on undergraduate on-campus students, while this research investigated the postgraduate distance education context. The findings of this research indicate that a range of factors, in many cases different to those identified in the student retention literature, impact upon retention and progression in this context. This paper concludes with implications for distance education providers and recommendations for further research. [ABSTRACT FROM AUTHOR]