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As artificial intelligence (AI) advances rapidly, it has been incorporated into formal education to facilitate subject-based learning. Integration of AI technologies to support learning requires teachers to intentionally design AI-assisted learning. However, there have been a limited number of empirical studies investigating teachers' behavioural intentions to design AI-assisted learning. To explore the predictors of teachers' behavioural intentions to design AI-assisted learning and examine the structural relationships among these factors, the authors constructed a structural model of AI literacy, Technological Pedagogical Content Knowledge (TPACK), technostress, school support, teacher agency, teacher autonomy and behavioural intentions. Data from 312 K–12 in-service teachers in China were analysed. The results suggest that TPACK, school support, teacher agency and teacher autonomy positively predict teachers' behavioural intentions to design AI-assisted learning. However, AI literacy and technostress were not statistically associated with teachers' behavioural intentions. On the other hand, TPACK significantly mediated AI literacy and teachers' behavioural intentions. [ABSTRACT FROM AUTHOR]

Many people share travel experience on WeChat Moments (WM). At present, most scholars have analysed the phenomenon from the perspective of destination image construction, but few of them investigate the uniqueness of the WM platform and the social factors of WM are rarely discussed. Based on the social comparison theory, this paper regards the sharing of travel experience on WM as an inducing factor of upward social comparison in WM, and explores its influence on travel intention. The role of benign envy and potential tourists' self-presentation in this mechanism are also explored. Through experimental design and survey instruments, it is found that high-quality travel experience sharing on WM may increase potential tourists' travel intention. In addition, high-quality travel experience sharing can induce benign envy, which will increase potential tourists' travel intention as well. When the level of potential tourists' self-presentation is high, the relationship between WM travel experience sharing and benign envy is stronger. The results provide theoretical insights into travel experience sharing. Practically, the potential tourists' benign envy and self-presentation intention can be used to benefit tourism destination marketing. [ABSTRACT FROM AUTHOR]

A cornerstone of inclusive education is teacher's readiness to respond adequately to different educational needs of students in their diverse classroom. Differentiated instruction, referring to the process by which teachers carefully monitor students' needs and progress, and adapt their instruction according to these differences, is a means to meet the needs of students of different levels. High-quality differentiated instruction is a complex process for teachers which needs careful preparation. This makes teachers' intentions relating to differentiated instruction particularly relevant. In this article we compare two theoretical models to explain teachers' intentions to differentiate: the Theory of Planned Behavior (TPB) and Self-determination theory (SDT). Secondary school teachers (n = 180) responded to a questionnaire in which we measured their intentions and predictor variables relating to both of the theoretical models. Linear regression showed that both the TPB as well as the SDT model significantly predicted teachers' intentions (p <.01), but that the TPB model showed a better fit with the data (48 versus 32% explained variance). We conclude that in addition to the factors included in the TPB, autonomy might be a relevant factor in explaining teachers'intentions. [ABSTRACT FROM AUTHOR]

This study examined how to form behavioural intentions in regards to using the extended Theory of Planned Behaviour (TPB) model. This study more specifically proposed the effect of the overall service quality on attitude. In addition, it was hypothesized that attitude, subjective norm and perceived behavioural control have a positive influence on intention to use. Lastly, this study investigated the moderating role of the employee type, which included robots and humans, in the proposed model. The study collected data from 320 travellers who received services from only service robots and from 316 travellers who received services only from human staff at Incheon Airport in South Korea. The data analysis indicated that the overall service quality has a positive influence on attitude. In addition, it was discovered that intentions to use is positively affected by attitude, subjective norm and the perceived behavioural control. Finally, the type of employee moderated the relationship between the overall service quality and attitude. [ABSTRACT FROM AUTHOR]

Storytelling can be an effective strategy in shaping destination image and personality. Nevertheless, little research has examined the effect of this construct on destination image, destination personality, tourist attitudes and their behavioural intention. Based on a survey of 146 international tourists, the current study examines these relationships within the context of Iran. The results showed that storytelling has positive impacts on destination image, destination personality, and tourists' behavioural intention. Storytelling also affects the destination image, destination personality and behavioural intention of men and women, and women reported higher scores than men. The findings provide significant insights into the potential role of storytelling as a destination marketing strategy, especially for destinations that may potentially previously been perceived negatively in some markets. [ABSTRACT FROM AUTHOR]

With COVID-19 paralyzing street food businesses, street food vendors are trying to sustain their operations. The current study helps them by identifying the importance of five prominent stimuli viz. authenticity, quality, staff-service, ambience, and value for money in developing desire for street food in individuals in India. Furthermore, the study contributes by identifying the role of street food nostalgia (as a mediator) and perceived risk of COVID-19, age, and gender (as moderators) on the direct impact of each stimulus on the desire for street food. The study uses partial least squares path modelling to validate the hypotheses using SmartPLS. The findings are comparable to other developing Asian countries, as the proposed associations are validated with perceptual responses from three prominent cities and well-known street food destinations in India. The study showed the relative importance of the five-stimuli based on the stimulus-organism-response framework in developing a desire for street food. The findings suggest partial to complete mediation of street food nostalgia across the three samples. Lastly, the perceived risk of COVID-19 along with age and gender emerged as prominent moderators for many of the direct effects of stimuli on desires for street food. [ABSTRACT FROM AUTHOR]

This study aims to investigate the effects of tourist engagement dimensions on revisit and Word of Mouth (WOM) intentions of heritage tourists. The data were collected from domestic tourists in the heritage city of Kashan, Iran. To analyse the collected data, this study applies Partial Least Squares – Structural Equation Modelling (PLS-SEM) as a symmetric analysis technique, as well as fuzzy-set Qualitative Comparative Analysis (fsQCA) as an asymmetric analysis approach to strengthen the findings. The findings of PLS-SEM showed the significant effect of the absorption dimension on revisit intention, whereas these results demonstrated the significant effects of the dimensions of interaction, and identification on WOM intention. However, the results of fsQCA identified more heterogeneous combinations of dimensions of visitor engagement to predict revisit and WOM intentions. Overall, this study contributes to the extant literature on tourist engagement by constructing a composite picture of tourist engagement dimensions on the behavioural intentions of heritage tourists. The study's theoretical contributions, its restrictions and practical implications for heritage site operators are further discussed. [ABSTRACT FROM AUTHOR]

The Delphi technique is a qualitative technique which consists of a series of systematic steps to combine the knowledge and opinion of experts regarding a specific topic and reach a consensus as a means of scenario building and forecasting. This technique is rarely used in tourism, albeit it has been recommended since 1990 (Green, H., Hunter, C., & Moore, B. [1990]. Assessing the environmental impact of tourism development: Use of the Delphi technique. Tourism Management, 11(2), 111–120). The goal of this research note is to demonstrate use of the Delphi technique as a means of building a richer depth of understanding about the likelihood of a Chikungunya outbreak and the impact to the tourism industry. [ABSTRACT FROM AUTHOR]

Structural equation models, correlation analysis and other methods are adopted to explore the impact of Japan's reverse country-of-origin effect on Chinese consumers' intention to visit. The results show that: (1) Consumers' evaluation and attitude towards hedonic products are positive, while reverse country-of-origin effect is the highest in terms of utilitarian products; (2) The reverse country-of-origin effect of women on nature-based products is higher than that of men, while the reverse country-of-origin effect of women on utilitarian products and hedonic products are opposite; (3) The desired interaction of the 45–64 age group and those with high school degrees, technical secondary school certifications, or lower degrees groups can lead them to visit a destination. [ABSTRACT FROM AUTHOR]

This study focused on United Nations (UN) civilian volunteers serving in "hot spots", and tested a model to predict their intentions to apply for a new UN assignment. These individuals have characteristics of both assigned expatriates and self-initiated expatriates. In-Role Behaviours (IRB) and Organizational Citizenship Behaviours towards the Local Population (OCB-Locals) were related to sense of personal accomplishment, that in turn was related to intentions to apply for another UN assignment. Sense of personal accomplishment played a mediating role. Both the personality trait of agreeableness and the attitudinal factor of commitment towards the local population were predictive of IRB, but only agreeableness was predictive of OCB-Locals. Moderation effects were identified, but the direction of most of them was unexpected. For example, it was low openness to experience that strengthened the link between sense of personal accomplishment and intentions to re-apply. The study's implications for expatriation research and for practice are discussed. [ABSTRACT FROM AUTHOR]

The purpose of this study is to investigate the impact of educational, aesthetic, entertainment and escapist experiences on the perceptions of functional, emotional and social value as well as homestay visitor satisfaction and behavioural intentions. A total of 472 respondents completed a survey conducted at 45 homestays on the Chinese mainland. Using structural equation modelling (SEM), it is found that aesthetic and escapist experiences are significant predictors of perceived functional, emotional and social value by visitors. Educational experience affects emotional value, but entertainment experience does not affect functional, emotional or social values. Functional, emotional and social values affect homestay tourist satisfaction, which in turn drives behavioural intention. [ABSTRACT FROM AUTHOR]

The study investigates the relationship between market orientation and behavioural intentions in Ghana's tourism industry using tourist satisfaction as a mediator. A sample of 226 respondents of 18 tourist destinations was drawn using a purposive sampling technique. Structural Equation Modelling (SEM) of Partial Least Squares (PLS) was employed to test the hypothesised relationships in the research model. The study found a significant positive relationship between market orientation and behavioural intentions and that tourist satisfaction mediates the relationship between market orientation and behavioural intentions. The study recommends that tourist destinations need to implement market orientation to improve their competitive advantage through tourist satisfaction and ultimately behavioural intentions. The study has practical implication on tourist destination marketing performance. [ABSTRACT FROM AUTHOR]

Do people vaccinated against COVID-19 exhibit a greater propensity to take a vacation trip? This paper answers this research question using nationwide survey microdata for a representative sample of the Spanish population in the summer of 2021. To provide a causal estimate of how COVID-19 vaccine affects travel propensity, our identification strategy uses an Inverse Probability Weighting Regression Adjustment (IPWRA) estimator that deals with selection and compositional effects. Consistent with the Health Belief Model and the Protection Motivation Theory, we find robust evidence that vaccination against COVID-19 increases the probability of taking a holiday trip during the summer period by 8.3 percentage points among the general population and 11.3 percentage points among the vaccinated subsample. Therefore, we document that vaccination propels tourism participation. Our results provide important insights for the recovery of the tourism industry. [ABSTRACT FROM AUTHOR]

Travel and tourism have been hard-hit by COVID-19, and people have been forced to cancel travel plans due to governments being forced to implement travel bans to curb infection dissemination. Therefore, this study investigates the influence of situational awareness for adopting health-protective behaviours such as postponed travel plans. We used the theory of situational awareness (SAT) coupled with the health belief model (HBM) to analyze health-related behaviors. Data from a cross-sectional survey of 705 Pakistani and international adults were analyzed using Structural Equation Modelling, during the peak of the COVID-19. The results confirmed that perceived understanding of COVID-19 cause influences perceived severity, understanding of contracting COVID-19 influences perceived susceptibility, and perceived understanding of COVID-19 prevention influences both perceived barriers and perceived benefits. The results further showed that perceived understanding of COVID-19 prevention is a strong predictor of self-efficacy, which ultimately influences health-protective behaviour. In addition, the sentiment analysis revealed that as COVID-19 continues to rise, people are becoming more sentimental and avoiding travel, even during festivals. The outcome of this study demonstrates that situational awareness has an effect on the postulates of health-protective measures and plays a key role in the implementation of protective measures such as canceling travel plans to ensure protection. [ABSTRACT FROM AUTHOR]

This study aims to fill the current research gap on industrial heritage tourism, which is boasting a fast galvanizing and very current market niche, by systematically modelling and evaluating the dimensionality of the experience quality of industrial heritage tourists, with the incorporation of the variables of awe experience, authenticity experience, perceived value and behavioural intentions. An empirical study is conducted on visitors to the Mt. Tangshan Quarry Park in east China, with its mixed and contested expressions and presentations of intact axed scars left to nature, as against awed economic and socio-cultural revitalization and redemption. Study results reveal that the awe experience performs a full mediating effect between authenticity experience and experience quality, while no mediating effect was found between experience quality and behavioural intentions. This study contributes to understanding and utilization of industrial heritage sites as icons for economic and socio-cultural rebirth and rejuvenation availed by tourism development. [ABSTRACT FROM AUTHOR]

This study explored how social norms around digital immigrants' tablet adoption affect their new technology use using expanded social influence measures, including three types of social norms and subculture variables, along with the unified theory of acceptance and use of technology (UTAUT) variables. We found that social influence took a different role from UTAUT variables in predicting digital immigrants' tablet adoption before and after a four-week community workshop – tablet training. Subjective norms (before training) and injunctive norms and subculture (following training) were significant determinants of intentions to use tablets while intention to use tablets (before training) and effort expectancy (before and after training) significantly predicted actual tablet use. Findings underscore that positively perceived social norms around digital immigrants as new technology adopters can increase their intention to use new technology, however, expected difficulties in using tablets are still impeding their adoption even when their actual knowledge of tablets improves overall. [ABSTRACT FROM AUTHOR]

In January 2021, the Secretary of the World Tourism Organisation pointed to the implementation of health certification as a way to revive tourism. The aim of the study presented here is to analyse whether the acceptance of the health passport as a measure to revive travel ultimately improves the general population's intention to travel. A questionnaire was distributed and answered by 717 potential tourists. The data was analysed using PLS-SEM through the SmartPLS software. The results indicated that passport acceptance and credibility in preventive measures restricting the arrival of international tourists have a negative impact on intention to travel. In addition, a favourable attitude to travel has a negative effect on the acceptance of restrictions. This analysis contributes to the knowledge on the reactivation of international travel through health certification. [ABSTRACT FROM AUTHOR]

This study systematically explores and assesses why the nascent leisure pursuit of following giant pandas on live streaming platforms, which is credited as the dullest yet most mesmerising pastime in the internet age, is being embraced by a fast growing niche fan base. In particular, the concepts of cuteness, relating to the likeability of the pandas, and generativity, epitomised by one's concern and care for future generations, are introduced to respectively account for the co-effects of recreational and serious facets of this unique leisure genre. Research results from structural modelling conclude that the platform subscribers' perceptions of cuteness, being mediated by their generative inclinations, affected positively their perceived values of the platform, which, in turn, exerted a positive effect on their behavioural intentions. This study contributes to research on multispecies leisure and serves as practical reference for better realising the ecological and social values of giant panda live streaming in the post pandemic era. [ABSTRACT FROM AUTHOR]

The focus of this research was to explore consumer brand responses to the brand personality of a South African classical music radio station, Classic 1027. This study investigated how key brand responses are influenced by brand personality. A structured electronic survey was used to collect data from a qualified online panel that reflected the demographic characteristics of typical Classic 1027 listeners. The attitudes and behavioural intentions of listeners were examined, and the findings show positive attitudes and intentions. The "enthusiasm" brand personality dimension was shown to have a significant effect on behavioural responses. This research contributes by measuring brand personality during an actual repositioning campaign, rather than just as an isolated academic study. By considering radio station brand personality from a listener's perspective, it also contributes to theory development and offers some guidelines for media practitioners. [ABSTRACT FROM AUTHOR]

The study looked at how government policies and financial security affect the use of mobile money services. A mixed method was used, with a focus group and survey questionnaires administered. Data was collected from 2041 mobile money users were collected and analyzed using SmartPLS based on the TAM model. Government policy and financial security have impacted users' decisions to adopt mobile money services in Ghana. Perceived ease of use, and perceived usefulness, have influenced users' attitudes to adopt mobile money. Again, behavioural intention to use mobile money is directly influenced by user's attitude. Also, TAM theory has shown to be robust in analyzing affective, cognitive and behavioural issues. The findings will encourage the Ghanaian government, through its agencies, to continue with policies to improve mobile money services. This also demonstrates that citizens will support government policy related to mobile money as long as it is intended to improve the industry. Finally, mobile money services allow the development of the Ghanaian economy's formal and informal sectors. [ABSTRACT FROM AUTHOR]

Type 2 diabetes (T2D) risk communication may help individuals better understand their risk and motivate behavioural changes. There is a wealth of research in health risk communication which suggest the effectiveness of message framing and tailored risk feedback; however, little is known about their potential utility when used concurrently and in high-risk population approaches to T2D prevention. This study evaluated the effects of message framing and tailored risk feedback on T2D risk perception and behavioural intentions, and if these effects were varied by level of alcohol consumption. Three hundred and forty-seven online participants were stratified by levels of alcohol consumption and subsequently randomised to receive T2D information, risk estimates, and lifestyle recommendations that were subjected to four different message framing and tailoring manipulations. No significant differences were observed in T2D risk perceptions or behavioural intentions by study arm. However, T2D risk perception scores and accuracies, and behavioural intentions significantly increased post-intervention across all conditions. Despite the lack of impact of message framing or message tailoring, this study suggests that a brief online T2D risk communication can help to correct risk perceptions and increase behavioural intentions. These preliminary findings are encouraging and support the continued development of online risk assessment and communication to help combat the current T2D epidemic. KEY POINTS What is already known about this topic: (1) Most individuals at risk of Type 2 diabetes do not engage in risk-reducing behaviours. (2) Risk communication may help to correct Type 2 diabetes risk perception and lead to healthy behavioural changes. (3) Message framing and tailored risk feedback have been shown to be effective ways of communication, though no studies have examined them in combination. What this topic adds: (1) Preliminary support for the brief online Type 2 diabetes risk communication intervention in correcting risk perceptions and increasing behavioural intentions. (2) Effectiveness of manipulation did not differ based on message manipulation. (3) Preliminary support for the use of the risk communication intervention in high-risk populations. [ABSTRACT FROM AUTHOR]

Despite high risk for mental health problems, older adults with chronic diseases underutilise mental health services. This study applied the Theory of Planned Behaviour (TPB) to understand mental health help-seeking intentions among this population and identified factors which influence help-seeking intentions. We conducted a cross-sectional study with a non-clinical sample of 108 older adults aged 65 years or over, living with cardiovascular disease, respiratory disease, and/or type 2 diabetes. TPB variables (attitudes, subjective norms, and perceived behavioural control), intentions to seek help, and additional factors (past help-seeking behaviour, quality of life, and physical health) were assessed using standardised questionnaires. Multiple linear regressions were conducted to identify predictors of help-seeking intentions. 41% of the participants did not intend to seek help, and all three TPB variables were associated with help-seeking intentions. The traditional TPB model accounted for 69.7% of the variance in intentions, and the extended TPB model accounted for an additional 1.6% of the variance. Attitudes and perceived behavioural control have the strongest association with help-seeking intentions among older adults with chronic disease. Further research is needed to identify predictors of mental health help-seeking behaviour and to develop interventions to promote help-seeking in this population. KEY POINTS What is already known about this topic: Older adults aged 65 years or over living with chronic disease are at an increased risk of mental health decline. Older adults underutilise mental health services, and consequently mental health problems often go undiagnosed and untreated in this population. A growing body of research has demonstrated the utility of the Theory of Planned Behaviour in predicting intentions to seek mental health support services. What this topic adds: Most older adults with chronic disease have some intention to seek professional mental health support when needed. Older adults with chronic disease have a high perceived ability to seek professional help. Promoting favourable attitudes towards mental health help-seeking is likely to facilitate the greatest change in help-seeking intentions in the present population. [ABSTRACT FROM AUTHOR]

Previous literature has focused on identifying the behavioural intentions of the cruise passengers in the ports of call. Nevertheless, there is no prior experience in the senior passenger segment. The present study tries to verify hypotheses about the effects of the cruise passenger's age regarding the intention to revisit and the intention of recommending the port of call. This study used a sample of 451 tourists who visited Malaga (Spain) on cruise stops during 2018–2019. The investigation applied both PLS-SEM algorithm and regression techniques. The results show that the senior segment has singular intentions to revisit and recommend the port of call and that these intentions have different antecedents compared to other segments. [ABSTRACT FROM AUTHOR]

The paper investigates two augmented reality (AR) applications and corresponding consumer responses to their media characteristics. Firstly, it discusses the role of interactivity with AR technology. Secondly, it introduces augmentation as a salient media characteristic of AR applications and tests measurement items of perceived augmentation. Two experimental studies replicate the research design of Van Noort et al. [Van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2012). Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience.Journal of Interactive Marketing,26, 223–234], applying it in the context of AR. The results show that perceived augmentation represents a fitting concept for understanding consumer responses to AR features and, furthermore, that flow mediates effects of perceived augmentation on consumers’ affective responses and behavioural intentions. AR features on the other hand do not increase perception of interactivity. Finally, implications of the study and further research directions are discussed. [ABSTRACT FROM PUBLISHER]

The present empirical study is aimed to investigate a theoretical model, which predicts the indirect and direct impacts of the quality of the tourists' experience on behavioural intentions through perceived value, destination image, and tourists' satisfaction in war tourism as a form of dark tourism. This research was conducted using data collected from 330 tourists visiting Khorramshahr War Museum and Holy Defense Museum Garden in Iran. The results of testing hypotheses using SPSS and SmartPLS software indicate that experience quality influenced behavioural intentions indirectly via destination image, perceived value, and tourists' satisfaction. Tourists' satisfaction was found as the strongest influencer of behavioural intentions in war tourism. [ABSTRACT FROM AUTHOR]

Tourists' tendency to choose new and different experiences and destinations is well known in tourism research and practice. By drawing on social exchange theory and service-dominant logic, the present study investigates how physical staging and human interaction influence behavioural intentions in experiences with varying levels of novelty. This relationship is tested using survey data collected from visitors to a theme park with structural equation modelling. The results confirm the relationship between the variables and the moderating effect of novelty; that is, the level of novelty in the experience influences the effect of both physical staging and human interaction on behavioural intentions. This study contributes to the tourism literature by comparing different experiences with varying levels of novelty and linking them to behavioural intentions. In addition, it differentiates between physical staging and human interaction in the experience. The findings have significant implications for the tourism industry, particularly for tourism companies. [ABSTRACT FROM AUTHOR]

Tourism, as a supplier of leisure needs of people, has economic benefits to host communities. Therefore, how host communities treat tourists can affect the satisfaction of tourists from the destination, which in turn reduces or increases the economic benefits of tourism. Accordingly, the purpose of this study was to explain the impact of perceived social apathy on tourists' behavioural intentions with mediation of mental image and satisfaction of tourists. The statistical population is the travelled international tourists to Tehran in the summer of 2019. In this study, Structural Equation Modelling (SEM) with Partial Least Square (PLS) approach was used to evaluate the research model and test the hypotheses. The results showed that social apathy as perceived by tourists had a negative and significant effect on their behavioural intentions, satisfaction, and mental image. In fact, tourists' satisfaction had a positive and significant effect on their behavioural intentions. Moreover, their mental image had a positive and significant effect on both their behavioural intentions and satisfaction. In addition to the above findings, the results revealed that perceived societal apathy, besides the direct effect, had an indirect impact on tourists' behavioural intentions through both mediator variables of tourist satisfaction and tourist mental image. [ABSTRACT FROM AUTHOR]

Despite the growing influence of air pollution on people's behaviour, little attention has been given to visitors' behavioural intentions towards air pollution episodes. Understanding visitors' behaviours is crucial in developing effective marketing strategies and preventing damaging consequences for both visitors and destinations. This paper presents a segmentation analysis based on visitors' behavioural intentions towards a hypothetical episode of air pollution, based on a visitor survey (N = 625) applied over the Central Region of Portugal. Two clusters with different behavioural intentions were obtained. Differences were found between groups regarding attitudes towards the environment, risk perceptions, travel behaviour and sociodemographic profile. [ABSTRACT FROM AUTHOR]

The purpose of this study is to apply the Technology Acceptance Model to identify the determinants affecting students' behavioural intentions when it comes to using micro-lectures. The conceptual framework included three antecedents of behavioural intentions – perceived usefulness of micro-lectures; perceived ease of use of micro-lectures; and user satisfaction. Moreover, the four first-order constructs of content richness, user satisfaction, vividness and self-efficacy were incorporated into the framework based on the theoretical construction. Employing a structural equation modelling approach, the hypothesised model was validated empirically using data collected from China. This study examines two factors (perceived usefulness of micro-lectures and user satisfaction in terms of micro-lectures) related to learners' behavioural intentions to continue using micro-lectures. Additionally, micro-lecture compatibility, micro-lecture self-efficacy and the vividness of micro-lectures emerged as critical predictors of the perceived usefulness of micro-lectures. The findings provide practical implications for educators and micro-lecture learning system developers. [ABSTRACT FROM AUTHOR]

This research aims to examine consumers' evaluation and expected behaviour changes that may arise in the wake of COVID-19 and to develop a market segmentation. Rooted in the prospect theory, after reviewing health crises, data were collected from a Spanish sample (n = 1,000) relating to changes in consumers' evaluations of tourism products due to COVID-19 and their subsequent behavioural intentions. Findings indicate that conventional tourism may be undergoing a downturn as component of the leisure basket. Beyond a heterogeneous repercussion on tourism types and products, changes in relevance of purchase stages together with a reorganization of consumer planning are expected, with more local and individual holidays, more convenient dates, less use of vendors, more insurance contracting, and lower use of public transport and shared services. Moreover, the study provides evidence of the need of linking health risk and tourist behaviour as another behavioural segmentation base, identifying three different response behaviours. Finally, we outline improvements to hospitality and tourism management to face up to this situation. [ABSTRACT FROM AUTHOR]

Regional monopoly service organisations such as electricity, gas and water distributors, health trusts, public transport, and local government are subject to regulatory oversight. A common element in this is benchmarking an organisation against similar organisations based in different regions. Customer satisfaction is often an important part of this competitive benchmarking. However, if people from different regions give a different average satisfaction score for the same experience, then this disadvantages some companies. Therefore, regional satisfaction was investigated in an environment where differences in customer service levels are controlled for. The average online satisfaction ratings people from different regions of the UK gave to the same overseas holiday hotels were investigated. The 24,154 ratings were analysed using linear mixed effects and ordinal models. The average ratings given by people from the London region were significantly lower than those from elsewhere. Regional correction factors are developed and applied to published satisfaction ratings for electricity distributors. The adjustment was sufficient to move the London distributor from the penalty category to a borderline position. Hence, customer satisfaction ratings should be used cautiously when benchmarking regional organisations. This investigation of the potential for regional bias contributes to the large literature on customer satisfaction and behavioural intentions. [ABSTRACT FROM AUTHOR]

Drawing upon the extant literature, this study aimed to investigate tourist experience quality of culinary tourism in Indonesia by examining the relationships between the quality of culinary experience, the satisfaction of culinary experience, the satisfaction of destination experience, and behavioural intentions using a structural equation modelling approach. In total, 395 international tourists who travelled to Indonesian gastronomy destinations participated in the survey. The result showed the direct effects of the culinary experience quality on culinary experience satisfaction and destination experience satisfaction. However, it is the indirect and not direct effects of the quality of culinary experience quality that impact on behavioural intentions when mediated by culinary experience satisfaction and destination experience satisfaction. [ABSTRACT FROM AUTHOR]

We examined the relationships between dimensions of perceived quality, attendees' needs and behavioural intentions in conferences. Our findings are based on SEM-PLS of a convenience sample of 295 international attendees participated in 14 academic conferences in Malaysia. We find that only accessibility and self-congruity are positively associated with behavioural intentions. Perceived conference quality is associated with the attendees' needs and in turn, influences the strength of behavioural intentions. We conclude by discussing the theoretical and practical implications of our model. This study may also give benefits to conference planners with information that allows them to attract and retaining repeat attendees. [ABSTRACT FROM AUTHOR]

The purpose of the study was to investigate the role of service quality (SQ) and patients' satisfaction and behavioural intentions (BI). A sample of 614 respondents was generated. Convenient sampling was employed to select patients of 20 public hospitals in Ghana. Structural equation modelling using smart partial least squares was used to test the nature of relationships of the constructs of the study. The study found a significant positive relationship between SQ and patient satisfaction. Also, the study found a significant positive relationship between customer satisfaction and BI and that patient satisfaction mediates the relationship between SQ and BI. The study provides a useful guide to strategy and policy formulation in the healthcare sector by exploring the potential viability of the SERVQUAL model as a relevant tool for initiating continuous service improvement in Ghana's public healthcare sector. The results also have practical application to managers of public healthcare institutions and governments in the formulation of public policy for the health sector. [ABSTRACT FROM AUTHOR]

Conflicting online reviews, an under-researched area, have gained significant interest among readers. We develop a research model of conflicting online hotel reviews that lead to consumers' attitudinal ambivalence and psychological discomfort, which determine their behaviours. We examine how the conflicting attributes of informativeness and persuasiveness create attitudinal ambivalence that leads to psychological discomfort and how anticipated conflicting reactions (ACRs) moderate the relationships between conflicting attributes and attitudinal ambivalence that engender behavioural responses. We apply this model to Chinese settings, where we collect data from 476 inbound tourists who have stayed or have to stay in hotels. Our findings reveal the positive effects of conflicting attributes on the attitudinal ambivalence that trigger consumers' discomfort, which negatively affects evaluations and intentions to use. ACRs positively moderate the relationships between conflicting attributes and attitudinal ambivalence. Our findings contribute to both literature and practice, and limitations suggest research directions for tourism and hospitality scholars. [ABSTRACT FROM AUTHOR]

A Festa do Boi is a festive celebration linked to the Catholic liturgical calendar, which is celebrated in Allariz (Galicia-Spain). This festival reappears in the 1980s and like other popular festivals, it collects traditional elements and re-builds them into a new festive ritual, more in line with the new temporal and spatial configuration of the late 20th century. They are festivals in which tradition is combined, in representation of the local community, and the tourist approach (Prats, 1997). This event can be analysed as a spontaneous communitas (Turner, 1974a), a happening between hosts and guests (Smith, 1992), where the liminal space can be occupied by tourists as 'others' necessary for the identification of 'ourselves'. The participation of tourists in the festive ritual is carried out from two liminal positions: an unstable state because their daily life has been broken by the movement and involvement required in the festivals with the role of equals, but different. Both actors are required for the exaltation of collective identity. The level of satisfaction of tourists with the liminal experience based on the feeling of belonging and identification with the host community and the hedonistic perception, to provide a more holistic view of the festive ritual. A self-administered on-site survey was conducted on 393 tourists attending the 700th edition of A Festa do Boi in Allariz (Spain). The results suggest that hedonism acts as a precedent for satisfaction evaluation, and satisfaction evaluation for the attendees´ future intentions. In addition, the liminal experience has a two-dimensional structure composed of the individual changes experienced and of the festive ritual. [ABSTRACT FROM AUTHOR]

This study purposes to find out the diverse perceptions related to risk and benefit about wine consumption and purchase in India. Using a structured questionnaire, on a sample of 352 wine consumers in 8 fine-dining restaurants serving wine in Delhi, it will also identify the factors that affect their behavioural intentions and alter their attitude towards wine consumption. Two benefit and four risk factors linked with wine consumption will be identified using exploratory factor analysis measured on a factor model framework incorporating 22 constructs. This two-phase approach will measure 17-factor items followed by a structural framework model. The linkages between the study variables will also be demonstrated using a conceptual framework model. Results will indicate the variations in attitude and wine purchase behaviour of wine consumers owing to their benefit and risk perceptions related to wine. The study also establishes that the patron's attitudes towards wine can be positively influenced by curtailing the risk perceptions and amplifying the benefit perceptions that may help the stakeholders in India to adequately promote their wine products. [ABSTRACT FROM AUTHOR]

The purpose of this study is to examine the relationships between perceived value and perceived risk with an integrated approach. Both concepts have previously been measured through either an overall or a multi-dimensional approach, but a comparison of these two measurement approaches has been ignored. Unlike other studies, perceived risk and value are examined here via two different approaches, and their relationship with customer satisfaction and behavioural intention are tested with a structural model via data gathered from hotel customers in Turkey. According to the results, multidimensionally measured perceived risk negatively influences perceived value more. Perceived value and customer satisfaction positively influence behavioural intention. In addition, the perceived value and risk are measured in six dimensions. Reputation and epistemic value are added to the scale. [ABSTRACT FROM AUTHOR]

This study investigates young consumers' behavioural intention based on attractiveness, user-friendliness, and marketing effectiveness of economy hotel websites. Comparison of ratings between languages used and groups of respondents was also made. Results showed no significant difference in scores between the English language and Chinese language websites. Chinese and Thai respondents reported significant differences in three dimensions for the English language websites. Site attractiveness, user-friendliness, and marketing effectiveness are positively linked to behavioural intentions. Marketing effectiveness is a crucial driver for making an online reservation and for recommendation/revisit. Language matters and is important in customer relationships in the context of B2C communication. Website designers and marketers can consider additional design factors in order to improve the overall design of the websites. [ABSTRACT FROM AUTHOR]

Residents' apathy has been considered a cultural barrier to community participation. To test and conceptualize residents' apathy, this study aims to filling a gap by proposing a theoretical model and testing it in three different destinations, namely, Lisbon (Portugal), Isfahan (Iran) and Olbia (Italy). Three convenience samples were used for the purposes. Structural equation modelling (SEM) was used to test and validate the model. This study contributes to the current body of knowledge by validating a conceptual model that aims to analyse how residents' apathy (i.e. lack of interest, lack of initiative, alienation and environmental-based apathy), as perceived by tourists, affects the host-guest interaction and perceived service quality and visitors' behavioural intentions. Managerial implications and future research are discussed. [ABSTRACT FROM AUTHOR]

This study assesses the impact of daily tour service quality on tourist satisfaction and behavioural intentions in an island context. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the analysis of data collected from 195 participating in a daily tour to Isla de la Plata (Ecuador) showed that all the services examined (transportation by boat, food and beverage, tourist guide and visits) had a significant direct impact on tour satisfaction, having the transportation the highest impact. Moreover, the indirect effect of the daily tours services on behavioural intentions mediated by the satisfaction with the tour was also significant. [ABSTRACT FROM AUTHOR]

This exploratory study investigated the relationship between visitors' behavioural intentions (ex-post) and their motives (ex-ante) for attending a jazz festival. The aim was to discover whether a music festival brings additional intangible benefits. The research followed a quantitative approach by conducting a visitor survey at the Cape Town International Jazz Festival in South Africa. Structural Equation Modelling showed that music festivals have the potential to create benefits beyond the festival itself or the host destination, particularly fostering an appreciation of a music genre, increasing purchasing of music, and boosting music tourism. The findings showed that a music festival could have far-reaching benefits that can contribute to its legacy. It also showed that visitors' motives have a unique relationship with their behavioural intentions, which emphasizes the need to market the festival accordingly. [ABSTRACT FROM AUTHOR]

Repeat tourism represents a viable source market that provides a steady source of income for tourism managers. Specifically, only those destinations can rely on repeat tourism to survive in potentially difficult political, environmental or economic conditions who were classed as mature by Richard Butler in his concept of tourism areas cycle (TALC) in 1980. Although research confirms that tourists' previous visitation influences their image perceptions and intention to frequent a destination, limited studies have aimed to identify these implications for sustainable development; specifically, how destinations can develop sustainably to attract and target tourists that are both financially and environmentally viable. This literature gap provides the impetus for this research note. Based on a sample of repeat tourists to South Africa (n = 337), four destination image factors were identified. The two factors, professionalism and experiential, contributed the most destination image variance for repeat South African tourists and also significantly predicted most of their behavioural intentions (i.e. repurchase intentions). Consequently, to develop a potentially sustainable market (e.g. repeat business travel) for a mature destination (South Africa), a focus on professionalism and providing an experience that encompasses the experiential factor items (i.e. fun and enjoyment) will entice positive behavioural intentions such as loyalty and positive word-of-mouth communication. [ABSTRACT FROM AUTHOR]

Red meat production has a range of negative environmental impacts. We sought to characterize the motivations, environmental attitudes and demographics of red meat-eaters, and examine the effect of message framing in reducing future meat consumption. Canadian adult meat-eaters (593) completed a survey and were randomly assigned to one of six message treatments that presented information on the environmental impacts of meat production using frames representing social norms and/or place identity constructs. Taste and quality were the most important motivators for eating meat, while moral/ethical factors were the least. Forty-nine percent of respondents indicated they would reduce red meat intake after exposure to an information only message, while the social norms frame was more effective than others (χ2). Awareness of the environmental effects increased significantly after messaging for all 13 impacts. These findings should assist communicators with designing more effective messaging aimed at encouraging pro-environmental behaviours associated with meat consumption. [ABSTRACT FROM AUTHOR]

The recent proliferation of new technologies and impediments to their adoption has made predicting new technology adoption/use complex and challenging. This paper aims to compare the predictive ability of behavioural expectation (BE) and behavioural intention (BI) given such impediments. BE predicts an attempt to perform a targeted behaviour, whereas BI predicts the likelihood of actually performing a targeted behaviour. An online longitudinal experiment was designed to examine the effects of two contrasting sources of impediments to new technology adoption: experience (internal) and facilitating conditions (external). The results confirm the tendency of subjects, who responded to BI measures, to make overestimations when they think they have more control over the (internal) impediments, and to make exaggerated underestimations when they think they have less control over the (external) impediments. Moreover, it is found that subjects who responded to BE measures have a stronger adoption-use correlation compared to subjects who responded to BI measures regardless of the type of impediments encountered. This study offers a basis for marketers to increase the rate of consumers' adoption/use of new technology such as mobile applications. The research identifies boundary conditions to the predictive ability of BE and BI in the context of mobile applications adoption/use. [ABSTRACT FROM AUTHOR]

The establishment of small-scale active sport events continues to rise at destinations around the world. These events draw visitors to a destination for the purpose of engaging in an active sporting event. Tourists visiting a destination for sport events have the potential to become repeat visitors and promoters of the destination to others. Measuring the satisfaction of tourists is a common practice, and satisfied visitors are more likely to express intentions to return to a destination or recommend that destination to others. But do they really speak positively about the destination to others? This study sought to extend the research on the relationship between satisfaction and recommendation behaviour by measuring the post-visit behaviour of active event sport tourists. Participants in a three day bike race event in La Crosse, Wisconsin completed a survey two weeks after the event. Researchers examined their race satisfaction, destination satisfaction, intentions to recommend the destination, and actual post-visit communication behaviour. Results suggest that participants have the capability of differentiating between event and destination satisfaction when evaluating their future intentions. Furthermore, intentions were significantly correlated with actual post-visit recommendation behaviour, including posting positive messages on social media. Intentions to recommend did not significantly correlate with the frequency of pictures or videos shared on social media. [ABSTRACT FROM AUTHOR]

The purpose of this study was to examine the mediating role of patients' satisfaction in the relationship between perceived service quality (PSQ) and behavioural intentions. Data were collected from 178 patients selected from 35 health facilities in Ashanti Region of Ghana. A structural equation modelling technique was employed in estimating the proposed model using LISREL 8.5 and inter-construct correlation conducted in SPSS 16.0 to preview the associations among main constructs. Perceive service quality was positively and significantly related to both patients' satisfaction and behaviour intentions which was also influenced by patient satisfaction in healthcare. The study confirmed the mediating role of satisfaction in the link between PSQ and behaviour intentions in healthcare. Based on these findings, it was suggested that, hospital managers must design patient-centered strategies to meet clients' expectation and emphasizing both the technical and functional competence of the service providers to better serve their customers. The study has contributed to the literature by establishing the direct effect of service quality on behaviour intentions among patients and also establishing the indirect effect of service quality on behaviour intentions of patients through customer satisfaction. [ABSTRACT FROM AUTHOR]

This study determines that cognitive image and affective image have various mediation roles between the environmental marketing strategy and behavioural intentions. By utilizing an online survey for data collection, a total of 280 complete responses were obtained. The results reveal that the different corporate images perceived by customers would result in various behavioural intentions. In particular, Cognitive image plays a mediating role between environmental marketing strategy and the revisit intension while environmental marketing strategy benefits the willingness to pay a premium through cognitive image. [ABSTRACT FROM AUTHOR]

Message framing is important in health communication research to encourage behaviour change. Psoriasis, a long-term inflammatory skin condition, has additional comorbidities including high levels of anxiety and cardiovascular disease (CVD), making message framing particularly important. This experimental study aimed to: (1) identify whether health messages about psoriasis presented as either gain- or loss-framed were more effective for prompting changes in behavioural intentions (BI), (2) examine whether BI were driven by a desire to improve psoriasis or reduce CVD risk; (3) examine emotional reactions to message frame; and (4) examine predictors of BI. A two by two experiment examined the effects on BI of message frame (loss vs. gain) and message focus (psoriasis symptom reduction vs. CVD risk reduction). Participants with psoriasis (n = 217) were randomly allocated to one of four evidence-based health messages related to either smoking, alcohol, diet or physical activity, using an online questionnaire. BI was the primary outcome. Analysis of variance tests and hierarchical multiple regression analyses were conducted. A significant frame by focus interaction was found for BI to reduce alcohol intake (p = .023); loss-framed messages were more effective for CVD risk reduction information, whilst gain-framed messages were more effective for psoriasis symptom reduction information. Message framing effects were not found for BI for increased physical activity and improving diet. High CVD risk was a significant predictor  of increased BI for both alcohol reduction (β = .290, p <.01) and increased physical activity (β = −.231, p <.001). Message framing may be an important factor to consider depending on the health benefit emphasised (disease symptom reduction or CVD risk reduction) and patient-stated priorities. Condition-specific health messages in psoriasis populations may increase the likelihood of message effectiveness for alcohol reduction. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to investigate customer-perceived service quality dimensions, satisfaction, and behavioural intentions in the context of the Indian life insurance sector. The study explores the relationship between service quality, satisfaction, and behavioural intentions by linking both constructs at their dimensional level. A modified SERVQUAL instrument was used to capture customers’ perceived service quality, followed by exploratory factor analysis to study the dimensionality of service quality, satisfaction, and behavioural intentions in the Indian life insurance industry. Structural equation modelling was used to probe the influence of the dimensions of service quality, satisfaction, and resultant behavioural intentions. The results of this study validate previous research findings that identify reliability and responsiveness as key dimensions of service quality. Reliable and responsive customer support had significant impacts on customer satisfaction and behavioural intentions in the Indian life insurance industry. The results will assist Indian life insurance companies in improving their operations. [ABSTRACT FROM AUTHOR]