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1. Do Vendor Cues Influence Purchase Intention of Online Shoppers? An Empirical Study Using S-O-R Framework.

Author

Kaur, Sukhwinder, Lal, Amit Kumar, and Bedi, Sarbjit Singh

Subjects
ELECTRONIC commerce, CONCEPTUAL structures, CONSUMER attitudes, DISCRIMINANT analysis, FACTOR analysis, INTENTION, MATHEMATICAL models, STATISTICAL sampling, SURVEYS, TRUST, THEORY, DATA analysis software
Abstract

The purpose of the current research is to understand the influence of vendor cues like brand reputation. Brand familiarity and offline presence on trust and attitude of online shoppers and consequently on online purchase intention. Data was collected through a web based survey. The findings of the study reported that vendor offline cues have a strong and positive impact on the online purchase intentions of the shoppers. Further, this study also contributed by proving that the trust has a strong relationship with purchase intention as compare to attitude. [ABSTRACT FROM AUTHOR]

Published
2017
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