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Feminism provides a key analytical space for theory-building and re-centring historically marginalised narratives and epistemologies. However, the preponderance of women in feminist scholarship has been construed by some as meaning that feminism excludes the interest of men. Situated within a critical discourse analysis and drawing on interviews with men and key informant interviews with women, this essay investigates people's attitudes towards feminism in Ghana (with the concomitant discourses around what is African and what is Western). Feminism was largely perceived by most men and women as a dangerously feminising and Western construct, capable of destabilising the cultural exceptionalism of Ghanaian society. However, a few men appear to have embodied 'progressive' thinking about feminism and alternative constructions of masculinity. For such participants, embracing feminism comes at no cost to men and their manhood. They admit that men have benefited from a patriarchal system, which comes with opportunities and privileges; hence, the struggle for a better and gender equitable society continues. They propose the use and adoption of feminism as an important tool to precipitate shifts in how men approach both their relationships with women, and their own masculine identities. [ABSTRACT FROM AUTHOR]