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This article gives the author's evaluation of the relative structural advantages and disadvantages of classroom and online education. He believes that online education is more effective in teaching concepts and individual skills because it offers the possibility of requiring all students to interact more frequently with course content and allows them to work at their own pace and to review course materials. He was not, however, willing to teach management online because the classroom experience is better at teaching, through interactive exercises, a focus on student interactions, and the use of guest lecturers, the soft skills needed for successful management. [ABSTRACT FROM PUBLISHER]

Embedded and sustained cultural change is a holy grail which has been pursued for many years. This article provides a framework for achieving cultural change in public libraries, which are one of the longest and most enduring public sector institutions. This framework has been developed by synthesizing the ideas of Karl Marx (“From each according to his ability and to each according to his needs”) and Abraham Maslow (The Hierarchy of Needs). This mixture of political science and psychology provides a new way of framing the challenge of cultural change in public libraries. It creates a solid conceptual and theoretical basis for the changes required to transform Traditional Libraries (which serve only 20% of the community) into libraries, which are Community Led (to reach 50%) and Needs Based (to reach 80% and beyond). This evaluation framework will enhance the understanding of public libraries; but to understand the world is not enough—we must also seek to change it. And so this article also gives practical examples of how the framework can be applied. [ABSTRACT FROM PUBLISHER]

Librarians can benefit from studying the history of other professions in order to learn from mistakes others have made. One place librarians need to be concerned about today is the library brand, which defines for user communities what libraries are all about and what kind of experience users will have in libraries. Recent research reports show the library brand as “books” and suggest an equally uninspiring new branding. This article examines some compelling brand examples from other professions and suggests some other options for librarianship. [ABSTRACT FROM PUBLISHER]

This article discusses the future of library collection management and managers. The article suggests that funding will continue to govern the amount or availability of library materials and periodicals. Also discussed are technological innovations changing the industry, which includes the influence of Web 2.0 technology. Such technology and future business models have been discussed at conferences in previous years including the Persistence of Memory Conference, the Sun Microsystems Preservation and Archiving Special Interest Group Meeting, and the Sponsoring Consortium for Open Access Publishing in Particle Physics in the United States.