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For the 30 years between 1837 and 1867, the Gateshead Observer provided coverage of local and national business, financial and political news that rivalled and frequently surpassed that of the various Newcastle papers and was vastly superior to that of other north-eastern publications. This article examines how this came about. It also considers how a newspaper avowedly political in its foundation emerged, as a result of the particular circumstances of Gateshead's enfranchisement and industrial development and the individuals involved, essentially as a paper for the business community. This case study also reveals how the provincial press can shed light on an otherwise very much under-documented period of local business history. [ABSTRACT FROM AUTHOR]