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Much analytical commentary implies that a generic West is the principal target of jihadist activism. This study contends that this is a misconception fostered by jihadist groups like Al Qaeda in order to accentuate their stature in the Islamic world and to obscure their true aims, which are first and foremost to secure the dominance of the Salafist interpretation of Islam. The analysis situates Al Qaeda in the tradition of Islamic reform movements and shows that a violent Sufi/Salafist conflict pervades nearly all current examples of strife within the Muslim world. In these conflicts, the role of the 'West' is instrumental, not central to the struggle. Consequently, this study offers a qualification to notions of a 'global jihad' and suggests this has important considerations for policymakers in determining the nature of the threat posed by Islamist militancy. [ABSTRACT FROM AUTHOR]