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Little is known about municipal planning for energy reduction and climate change in conservative areas of the United States, where opposition to environmentalism is often vocal and persistent. This paper analyzes the experience of 31 municipalities in the Dallas-Fort Worth region of Texas implementing the federal energy efficiency and conservation block grant. A qualitative case study approach and extensive interviews with municipal staff yield a detailed description of the political discourse of energy issues and climate change planning. Many municipalities used the grant funds for necessary maintenance projects and had little impact on long-term energy independence or climate change leadership. A subset of municipalities expressed fear of citizen disapproval and some experienced significant opposition that changed or halted their efforts. Based on effective initiatives and common challenges, recommendations are made to foster energy and climate planning in conservative regions and improve implementation of national policies on the local level. [ABSTRACT FROM AUTHOR]