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This paper investigates the use of aesthetic value as a criterion by which the significance of heritage places is assessed. It is argued that current heritage management practice has not engaged with the extensive discourse relating to aesthetics, and therefore confines aesthetics to a particular class and culture, and an inert view of only one of our sensory experiences. Historical records relating to the Great Barrier Reef are used to show how aesthetic appreciation of the area has changed over time.The data suggest that the failure to recognise an aesthetic that is primarily non-visual can lead to changes in landscape and loss of associated value. It also suggests that aesthetic values change rapidly and are influenced by social and technological factors. [ABSTRACT FROM AUTHOR]