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This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward developing a meaning of 'brand'. We observe a gradual transition from a more utilitarian provision of information regarding origin and quality to the addition of more complex brand image characteristics over time, including status/power, added value and finally, the development of brand personality. [ABSTRACT FROM AUTHOR]

Discusses the topic of photography and photojournalism, and attempts to establish some of the main issues in the Soviet photographic discourse during the period of liberalization known as the Thaw. Detailed examinations of photography during the Thaw; Photojournalism during the Thaw; Photography apart from older visual forms.