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ABSTRACTThis special issue focuses on important facets of market-oriented reforms in Nordic Early Childhood Education and Care (ECEC). It aims to promote discussion on interlinked dimensions of marketisation, privatisation and commercialisation in Nordic ECEC and their manifestations in policy, practice and outcomes. With contributions from authors in five Nordic countries, the articles in the special issue offer accounts of marketisation, including the organisation of ECEC quasi-markets and shifts in the use and function of parental choice. The articles also analyse privatisation by researching the delivery of private services and the nature of the non-state providers within early childhood education markets. Finally, the theme of commercialisation is addressed through research on the commodification of preschool knowledge within Nordic countries but also its export in the global education industry. This special issue highlight how a variety of market-oriented policies, parental choice and private actor involvement are evolving. Taken together, the articles illustrate connections and mutually-reinforcing mechanisms of policy and practice that contribute to the expansion of marketisation, privatisation, and commercialisation in Nordic ECEC. This special issue provides a call to continue exploration of how these processes and actors contribute to the transformation of ECEC in the Nordic countries and elsewhere.

ABSTRACTNational policies aiming at marketisation and privatisation in welfare sectors such as Early Childhood Education and Care (ECEC) require governance and organisation to be realised. In Sweden, the municipalities are key but largely under-researched organisers for preschool quasi-market infrastructures. This study explores the different ways in which Swedish municipalities act as quasi-market organisers in the preschool setting. Following organisational theory, we analyse their market shaping activities in translating national regulations in efforts to influence, support and control their local preschool quasi-market. Documents, websites, and interviews with public officials from 30 municipalities characterised as having either a large (N = 10), medium (N = 10), or small (N = 10) private ECEC sector are analysed. The analysis highlights large variations on how municipalities act as market makers, which is further discussed in the form of three ideal types: the Frontier, the Keeper, and the Endorser. We conclude that municipalities’ varying and hybridised market shaping activities and local characteristics are important to understand the implications that emerge in terms of different rules of the game, stakeholder interdependencies and relationships, composition of market actors etc. Attentiveness to the sub-national/local actors are essential in understanding different welfare quasi-markets within national policy frameworks of marketisation and privatisation.

ABSTRACTThis study targets hitherto largely understudied empirical processes and activities through which certain ideas and imaginaries are being commercialised and used by corporate actors in the global Early Childhood Education and Care (ECEC) industry. The aim is to analyse and critically discuss representations of the Scandinavian ECEC regime in the context of ECEC export. This is achieved empirically through a case study of a Swedish education company and its expansion in Germany, as well as by devoting analytical attention to the social, political and fantasmatic logics in the processes that constitute and characterise the “Scandinavian ECEC offer” as it is being exported. The analysis draws on corporate documents, websites and interviews with top-level company representatives. The analysis highlights how the Scandinavian ECEC regime is made up of four interlinked elements; equality, the autonomous child, integration of care and learning and outdoor pedagogy, aligned and sustained by “gripping” and “sticking” forces in fantasmatic logics that hide contingencies. In summary, the powerful imaginary of the Scandinavian ECEC regime, bringing accessibility, social justice, gender equality, nature, democracy, children’s rights and autonomy, serves to conceal the political and ideological dimension of the economic logic of capitalism.

Enabled by market-oriented policies implemented in the early 1990s, a nation-wide for-profit education industry has emerged and flourished in Sweden. As a more recent expansion strategy, Swedish school companies have begun exporting their school and early childhood education and care services internationally. In this article, three such companies and a selection of the foreign operations they have set up are studied to analyse how they describe the education services they are establishing in the new national settings. The findings show that the companies have developed and followed different edu-business models, using and transforming particular pedagogical ideas and connecting them to different spatial imaginaries. These include the Swedish/Scandinavian as both places and idealized spaces, infused with borderless global transformative spatial imaginaries on the creation of autonomous learners and futuristic education visions for global futures. Educational profiles and concepts from the Swedish context are both adjusted and marketed to the foreign settings, and entail stories on spaces and mobilities, encompassing pedagogy, teachers and students.