1. ADIM ÜNİVERSİTELERİ'NİN HALKLA İLİŞKİLER BİRİMLERİNİN MEVCUT DURUM ANALİZİ.
- Author
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ÇİFTÇİ KARABEKİR, Münire and TANIŞMAN, Zeynep Gazali
- Abstract
Public relations is an important management function in these days which is so called the age of communication. This concept is a must for the organizations involved with private and public sector which is used as a tool for positive recognition and promotion. In this regard, it is the fact that not all organizations' public relations are being managed with rationally. This study reflects the meeting results of "Public Relations Unit of Adım Universities" which are defined as an inter-university union and point of view of managers of these units and reveals the current profile of public relations departments of these universities. In this study, structured interview method is used which is a qualitative research technique. In this context, the resulting data were analyzed and conclusions are reached. According to these findings, public relations departments of these universities are being used effectively, but not managed professionally. [ABSTRACT FROM AUTHOR]
- Published
- 2014