37 results on '"advertising expenditure"'
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2. Applications
3. Modeling Competitive Responsiveness
4. Conclusions
5. Other Applications
6. System of Equations
7. Analytical Models and Strategy Concepts
8. Business Marketing Intelligence
9. Advertising
10. Design of Dynamic Response Models
11. Design of Static Response Models
12. Markets, Data, and Sales Drivers
13. The Demand for Direct Mail in Portugal
14. The Components of Marketing Management Support Systems
15. Specifying models according to intended use
16. Specifying models according to level of demand
17. Implementation criteria with respect to model structure
18. Marketing dynamics
19. Multiproduct models
20. A typology of marketing models
21. A Comparative Study of Distribution and Promotion Strategies used by Multinational Versus Local Companies in Romania
22. Integration of Internal and External Data for Marketing Management
23. The Demand for Addressed Admail and Complementary Products in Canada
24. Competition in Postal Markets: The German Direct Mail Market
25. Advertising
26. Marketing Frozen Foods
27. Analysis of Economies of Scale in Small Package Carrier Service in Japan
28. Tobacco Advertising and How to Measure Its Effect on Smoking Behaviour : Methodological and Theoretical Approaches
29. Generic, Brand, and Private Label Advertising and Promotion
30. Optimization with Vector — Valued Cost
31. Introduction
32. Costing out Quality Changes: An Econometric Frontier Analysis of U.S. Navy Enlistments
33. Implementation criteria with respect to model structure
34. Specifying models according to different levels of demand
35. Specifying models according to intended use
36. A typology of marketing models
37. Advertising, Market Structure and Performance: A Re-interpretation of Emperical Findings on the Compatibility of Advertising and Competition
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