1. Intraday-scale Long Interval Method of Classifying Intramonth-Scale Revisiting Mobile Users
- Author
-
Toshihiko Yamakami
- Subjects
World Wide Web ,Mobile identification number ,Computer science ,Mobile computing ,Mobile database ,Mobile search ,Mobile technology ,Mobile Web ,Data mining ,GSM services ,computer.software_genre ,Classifier (UML) ,computer - Abstract
Penetration of the mobile Internet has increased its visibility worldwide. This enables analysis of detailed time-dimensional user behavior data. It also increases the industry need to identify and retain mobile users with strong loyalty to a particular mobile Web site. The author proposes an intramonth-scale revisit classification method for identifying intramonth-scale, revisiting mobile users. The author performs a case study and the result shows that the proposed method shows 87 % classifier accuracy. The author discusses a trade-off between classifier accuracy and a true positive ratio.
- Published
- 2008
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